Mantis Venture Capital’s Post

Using a data-driven strategy is an approach we're taking across the entire firm here at SignalFire. Lauren Nguyen, Jim Stoneham and the rest of the team are using a modern, data-driven approach to marketing as well. In an industry where using technology and an measurable approach is as rare for marketing as it is for investing, we're building a modern marketing machine, and digging into how we're doing it on the blog.

A valuable read for DeepTech Founders: "Deep tech founders often struggle with marketing and commercialization, and their underperformance on X is a clear indication of this gap. Marketing is essential for startups, providing critical awareness and boosting valuations when executed well. Audience targeting is fundamental, and for deep tech founders, investors are a key audience due to lengthy product development cycles. Importantly, many tech investors use X as their primary social media platform, making visibility and presence there vital for success."

What Lauren Nguyen has done and continues to do with the marketing function at SignalFire highlights what truly differentiates our firm from other traditional VCs. We bring the same rigorous approach of a tech company and combine it with our Beacon platform to provide unique value to our portfolio. Check out the following blog post to learn more about how Lauren and team are changing the game of VC marketing.

My latest article for DeepTech Startup Founders provides a strategy of how to use Twitter / X to help build their startup / personal brands and heighten awareness VC investors. https://lnkd.in/enWK3uic

🚀 I’m beyond excited to watch our new site coming together We’ve created the ultimate playbook for early-stage B2B content success, centered around three core pillars: 𝟭. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝟯. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 Imagine having everything your team needs to convert customers and raise capital in one place. That’s exactly what we’ve built! The team and I are pouring all our years of knowledge, insights, and success into our updated offering, designed to accelerate growth through advanced content creation systems, proven go-to-market strategies and the latest cutting-edge technology. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁: 🔹 Our Core B2B Content as a Service AI Offering: Tailored for sophisticated emerging technology founders and founding teams to create content at scale (Ai LLMs, RAG infrastructure, Content Story Engines etc). 🔹 Dedicated Sector Solutions: Leveraging our sector focused and data-driven insights to accelerate content solutions in key emerging verticals e.g. Fintech, B2B SaaS etc 🔹 Professional Capital Raising Packages: Complete end to end financing packages to find funding faster. Everything you need to get fund from the world’s top venture capital, equity partners, and debt financiers. Our mission is to empower startups to accelerate their products and services with confidence and clarity. Stay tuned for the official launch! ___________________________ 👋 My name’s Romano 🔗 Click my name + follow 🚀 I Build Content Solutions for B2B Emerging Tech

Proxima announced the closing of a $12 million Series A round led by Mucker Capital along with AGLAÉ VENTURES (family office of LVMH founder), Great Oaks Venture Capital, Data Point Capital, Broadway Venture Partners, FirstLook Partners and Connexa Capital. https://lnkd.in/dQ2U3K4v 🚀Follow us now for more exclusive content & updates!💡 #TechNews #StayInformed #StayAhead #dailydose #followus #staytuned #stayconnected #technews #technology #trending #trendingreels #viral #viralreels #viralvideo #trendingnow #trendingreels #trendingnews #explore #explorepage #techdogs

🚀 I’m beyond excited to watch our new site coming together We’ve created the ultimate playbook for early-stage B2B content success, centered around three core pillars: 𝟭. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝟯. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 Imagine having everything your team needs to convert customers and raise capital in one place. That’s exactly what we’ve built! The team and I are pouring all our years of knowledge, insights, and success into our updated offering, designed to accelerate growth through advanced content creation systems, proven go-to-market strategies and the latest cutting-edge technology. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁: 🔹 Our Core B2B Content as a Service AI Offering: Tailored for sophisticated emerging technology founders and founding teams to create content at scale (Ai LLMs, RAG infrastructure, Content Story Engines etc). 🔹 Dedicated Sector Solutions: Leveraging our sector focused and data-driven insights to accelerate content solutions in key emerging verticals e.g. Fintech, B2B SaaS etc 🔹 Professional Capital Raising Packages: Complete end to end financing packages to find funding faster. Everything you need to get fund from the world’s top venture capital, equity partners, and debt financiers. Our mission is to empower startups to accelerate their products and services with confidence and clarity. Stay tuned for the official launch! ___________________________ 👋 My name’s Ro 🔗 Click my name + follow 🚀 I Build Content Solutions for B2B Emerging Tech

🚀 I’m beyond excited to watch our new site coming together We’ve created the ultimate playbook for early-stage B2B content success, centered around three core pillars: 𝟭. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝟯. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 Imagine having everything your team needs to convert customers and raise capital in one place. That’s exactly what we’ve built! The team and I are pouring all our years of knowledge, insights, and success into our updated offering, designed to accelerate growth through advanced content creation systems, proven go-to-market strategies and the latest cutting-edge technology. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁: 🔹 Our Core B2B Content as a Service AI Offering: Tailored for sophisticated emerging technology founders and founding teams to create content at scale (Ai LLMs, RAG infrastructure, Content Story Engines etc). 🔹 Dedicated Sector Solutions: Leveraging our sector focused and data-driven insights to accelerate content solutions in key emerging verticals e.g. Fintech, B2B SaaS etc 🔹 Professional Capital Raising Packages: Complete end to end financing packages to find funding faster. Everything you need to get fund from the world’s top venture capital, equity partners, and debt financiers. Our mission is to empower startups to accelerate their products and services with confidence and clarity. Stay tuned for the official launch! ___________________________ 👋 My name’s Ro 🔗 Click my name + follow 🚀 I Build Content Solutions for B2B Emerging Tech

I’m absolutely delighted to announce that Retrograde has raised $2m in pre-seed funding led by Elkstone and supported by a host of incredible angels including Jack Pierse who co-founded WayFlyer. I can’t thank our investors enough for seeing our vision & sharing our aim of democratising the creator space using AI. To answer some faqs: yes: this means I was doing two funding rounds simultaneously, yes: this almost sent me over the edge, but luckily I had my two incredible co-founders Jake & Gary who really did the legwork. I will always celebrate a funding round, because I will never forget how statistically unlikely it is that we have raised this money. Even signing every round with my fluffy pen feels like a little protest against the gender funding gap - I worked out that statistically: by adding just one female founder to an all-male team decreases the probability of receiving venture capital funding by approximately 81.5% (!!!!) relative to the original probability of funding for all-male teams. That isn’t a great thought for people to be going round with when starting companies, is it. If you missed the announcement of Retrograde last month & want some more context on the idea, I interviewed my brilliant co-founders jake browne and Gary Meehan on Working Hard, Hardly Working, you can catch up here: https://lnkd.in/eeQ8AjVB But in short, we’re on a mission to create an AI alternative to talent management for creators. This round feels extra special as the world of tech and AI is so different from the product businesses I’m used to - it’s been so incredible to see the reaction to Retrograde, and to have millions in follower value sign up to our waitlist before we’ve even started onboarding talent all because they share our belief in democratising monetisation in the industry. Goldman Sachs estimates the creator economy itself will be worth $480 billion by 2027, with brand deals making up around 80% of all dollars transacted in the space - so we’re aiming to disrupt a big industry. Let me know if you’d like to see the pitch deck we used, I could do a talk-through like I did with TALA’s Series A and seed round? https://lnkd.in/eGGYX5S6.

Why every startup needs to be social media savvy – It's not optional anymore. Gone are the days when social media was just an 'add-on' to your marketing strategy. Today, it's the heartbeat of brand engagement and customer interaction. For startups, especially those eyeing crowdfunding opportunities, understanding and leveraging social media platforms can make the difference between obscurity and success. Integrating social media strategies into your funding campaign can amplify your message across global platforms, enabling you to reach potential investors far beyond your immediate network. But it's not just about quantity; it's about creating quality content that tells your story in an engaging way that encourages shares, likes, and investments. Remember, in the digital age, visibility is currency. Make sure you're investing wisely. #SocialMediaTips #MarketingAdvice #StartupStrategy