MFD’s Post

🚛 At Bemakers, we believe in the kind of flexibility that meets the ever-changing needs of modern beverage brands. Whether you’re exploring new channels and strategies across different markets or expanding into new territories with e-commerce solutions tailored to local regulations, we’re here to make global distribution 🌎 simpler and more accessible. What really drives us is the idea that brands should always stay in control of their own story 📣. With seamless logistical support and scalable digital solutions, we help brands focus on what truly matters: growing their presence, building genuine connections with their audience, and fostering lasting relationships 💬, all on their own terms. 🌐 Explore the stories of how Bemakers have supported a diverse range of brands, each with their own unique vision 👉🏾 https://lnkd.in/dGFuPskB #casestudies #brandpartners #bemakers #customersuccess

Here's how to sellout at supermarkets. And it doesn't require samples. Think of it as an activation - just as you would with other events. Along with crazy velocity, you build genuine brand content, connections, and community. DM me if you'd like to hear more about supermarket takeover approach. #CPGmarketing #productsampling #creativeadvertising #CPGsampling

Sunny days ahead if you are in #groceryretail #foodandbeverageindustry Its evidently clear that #retailmedianetworks is bringing a positive impact to a Retailer's top and bottomline, while enhancing CX and BX (Brand Experience) #groceryindustry #retailmedia #cpgmarketing https://lnkd.in/gPi7rKbX

Interesting Pub in Convenience Store News about Convenience Technology Vision Group's take on retail media networks, and certainly worth a read. Getting your arms around a complex network that serves the needs of your brand, your vendors, and most importantly your customers can be difficult. But don’t allow perfection to be the enemy of the good. As an example, I was with one of Shep Digital Solutions retail partners earlier this week, and they recently achieved a 16% higher sales lift on an energy drink promotion that was supported by a forecourt media network, compared to control stores and YoY same store sales. It was only on a forecourt network, it was funded by the vendor, and it was purchased directly through the retailer. Simple, straight forward, and effective! Here’s a great quote from Robert Hampton at Jacksons Food Stores and it’s a common concern for retailers of all sizes: “"What I've found personally is it's not so much a technology issue and it's not so much a CPG or somebody wanting to buy the space," said Robert Hampton, vice president of technology services and innovation for Jacksons Food Stores. "It's 'do you have the person in marketing, the intermediary to manage all of this for you and to make sure you've got the proof of play, data getting out, that you've got the right things running at the right time?'". Shep Digital Solutions has an experienced team that can help with that. We have been driving omnichannel rmn’s for over 10 years, before it was cool! #Bethedestination #conveniencestores #merchandising #retailers #convenience #retail #marketing #retailmedianetwork #retailmedia #shoppermarketing #omnichannel https://lnkd.in/e7M3nQt6

Is your #retail #infrastructure growing old, much like the copper brewing vessels at Samuel Smith Old Brewery (Tadcaster)? Just like #legacy brewing equipment needs updating, many #retailers are grappling with #outdated #systems that no longer meet modern #customer expectations. For years, silos have been built around new channels like #commerce and #DTC, creating a tangled web that’s tough to manage. But with #cloudbased, plug-and-play #solutions now available, ripping out those legacy systems doesn’t have to feel like "#slum #clearance." The question is, are you ready to embrace #tech that evolves with you? Gain better insights on the matter using this personalised article by Glynn Davis, Editor, Retail Insider: https://lnkd.in/g4Fsenz8 On another note, at BetterCommerce, we offer flexible, out-of-the-box solutions designed to future-proof your business—without the headache of #complex #customisations. https://lnkd.in/gdFT_UFP #RetailInnovation #LegacySystems #DigitalTransformation #CommerceSolutions #CloudTechnology #FutureOfRetail #RetailTech #DTC #CustomerExperience #RetailGrowth #TechInnovation #BusinessSolutions #RetailModernisation #Omnichannel #RetailSuccess

Legacy systems can creep up on all types of organisations. From breweries to retailers they are all susceptible. Companies need to be aware of implementing replacement technologies that allow sufficient flexibility to not trap them into ultimately ending up with yet another legacy system. Here's my thoughts on this delicate topic in a column supported by Better Commerce.

Lots of fun and insightful conversations during last night's roundtables at ECRM's Center Store Sessions! Five tables, each covring a different topic, and two rounds — so each participant enjoyed their pick of two different topics. The roundtable topics were: - Consumer Spotlight: Discussion around today's shopper, and how best to serve their needs and wants - Achieving growth beyond inflation - Trends in retail today & coming tomorrow - Successful partnerships to win at retail - Driving excitement in center store #snack #candy #cpg #retail #consumerinsights #ecrmrangeme

Brityard is revolutionising the retail industry with its unique approach to offering brands retail space on one of the world’s busiest shopping streets. 🛍️ Unlike traditional retailers, Brityard charges brands a subscription fee to be listed instead of buying stock to sell at a margin. In return, those brands get access to the versatile events space, which includes the opportunity to run curated masterclasses and activations, with potential for collaborations alongside other Brityard-listed brands. Our co-founder Lara speaks on this: “The activation-based model is a win-win, Brityard wouldn’t be where it is today without the support of the founder brands, while the brands have access to a premium retail location they wouldn’t necessarily have been able to fund on their own.” #Brityard #RetailRevolution #IndependentBrands #Hospitality #Events #LondonShopping

Unveiling Retail's Future: Insights from GroceryShop 2024 It's been two weeks since the GroceryShop Conference, but the learnings and insights are still resonating. Let's recap the key takeaways and themes from the conference... Read the full blog here: https://lnkd.in/gkYejruW

Looking forward to spending next week in Vegas for #GroceryShop2024! Excited to learn more about the latest CPG and retail innovations. Will be joined by the Shalion dream team Rebekah Jones Cheryl Haggerty (Blane) and Jack Lindberg! Drop us a note if you'd like to chat about how Shalion helps brands with their digital shelf and retail media strategy across the grocery landscape 😎 🚀 🎲 #retailmedia #GroceryShop2024 #digitalshelf #ecommerce