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"In all my restaurants, I used my specials board to try out customer menu suggestions. 🍽️📋I would test a customer request out as a special to see if it was a winner. If these dishes sold well, I would add them to the menu. I only updated my main menu once a year, to increase prices and drop/add new items, so it was important that I got these decisions right.".-- Miriam van Huesden in her book Boost Your Marketing ROI #CustomerFeedback #MenuInnovation #MarketingROI

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