Marciele Junges’ Post

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Journalist/ Writer/ Author

In my last post, I told the story of how one of the professors evaluating my final paper at the University of Brasília referred to it as the best project he had evaluated up until then. Today I will reveal what my paper was about and how the circumstances analyzed in it may well represent the beginning of a communication revolution that has been taking place ever since. In 2009, the biggest petroleum company in Brazil, Petrobras, was about to become the central character of a Parliament Investigation Commission. At that time, the most influential newspapers and other news outlets were covering the possible signs of corruption in the company. In order to manage that image and communication crisis, Petrobras started a blog called "Facts and Data." The idea of the blog by itself could be seen as revolutionary, as it aimed to check any possible misleading information circulating in the media about the company at a time when fact checking was not a common thing on the Internet yet. But that was not the focus of my paper. What the blog did that became, in my opinion, the most important move in the "history" of journalism up until that time is that it published all the questions reporters sent to the company with the respective answers given to them, and the blog did that before the journalists wrote their news reports. Why would that be such an astonishing thing? It caused the three most important newspapers in the country to write negative reports about the blog and its practices for many days in a row. National organizations related to journalism were asked to express an opinion. The most influential TV news program ("Jornal Nacional") took the time to read an editorial note on the matter, condemning the company's attitude. In my next post, I will mention all the revolutionary aspects of this case. Thank you so much for taking the time to read my text. I hope you will continue to keep in touch with me and have access to all my articles about this subject.

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