Marco Bertona’s Post

View profile for Marco Bertona

President of Italy Tea & Infusions Association (AssoTè Infusi)

The reason we don't give importance to coffee on International Tea Day is straightforward: it’s a day specifically for celebrating tea. International Tea Day, on May 21st, highlights the cultural, economic, and social significance of tea globally. It acknowledges the millions involved in the tea industry and addresses related trade issues. While coffee is also a globally beloved beverage with its own rich history and significant economic impact, it has its own dedicated day: International Coffee Day, celebrated on October 1st. This day provides a similar platform for celebrating coffee, recognizing the work of those in the coffee industry, and promoting sustainable practices. Celebrating International Tea Day specifically for tea allows focused appreciation and discussion about this beverage. Tea enthusiasts, producers, and organizations get the spotlight to share their passion and knowledge without distraction. Coffee, too, has its own dedicated time for recognition. Thus, giving importance to coffee on International Tea Day detracts from the purpose of honoring and promoting tea. Each beverage deserves its own time to be fully highlighted and appreciated.

Kapil Dev Sindhu, PhD

Founder and Director, Cirrus Tea Hillbar

10mo

You're absolutely right Mr. Marco 👏

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