MarCom Group’s Post

this ad is on another level

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Some great strategic thinking from the teams at Menulog, Thinkerbell, and UM Australia, cheekily tying into an unexpected cultural moment. Well done for turning this around so quickly! This is a perfect example of how the agility of digital outdoor formats can, in a moments notice, enable brands to be dynamic in their messaging!

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the best way to bridge political divides, make people consider different points of view, etc. - make them watch this ad. did it increase sales in the short term? probably. maybe not as much as a price promo though. should the price promo have been executed instead and the hassle of making this avoided?

PR CLIENT NEWS: Another great article today for St Joseph's Ballarat in The Ballarat Times. To read in full 👉 https://lnkd.in/gd3TRhiA If you'd like to discuss your brand or business and how PR might amplify your goals, reach out to me at contact@amberpetty.com.au

🌟 Meet Our Team: Sergey Bort, Vice President of Marketing & Strategic Business Development at GP Transco 🌟 As the head of the Marketing team, Sergey is pivotal in developing and overseeing all our marketing activities, public relations, branding efforts, research initiatives, strategic partnerships, and much more. His sharp insight and executive-level decision-making keep us pushing forward and setting industry standards. But Sergey isn't just all about marketing. Here's a peek into what he loves and hates: Things Sergey Loves: Ribeye Steak - A true connoisseur of this rich, flavorful cut, it’s his go-to choice for a hearty meal. Cycling - Whether it's hitting the trails or a scenic road route, cycling is his way of staying active and clearing his mind. True Crime Documentaries - He’s hooked on unraveling mysteries and the intricacies of each case. Things Sergey Hates: Rude People - Nothing turns him off more than unnecessary rudeness. Being Cold - Sergey is definitely not a winter person; he thrives in warm environments. Goat Cheese - Despite being a food lover, goat cheese just isn’t for him. Sergey’s blend of passion for marketing and his unique personal tastes make him a cherished member of the GP Transco family. 🚚💼 #GPTeamSpotlight #MeetOurTeam #MarketingLeader #EmployeeSpotlight #GPFamily #TruckingLife #LifeAtGPTransco #MarketingExpert

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Ever heard how a diamond became forever? 💎 In the late 1940s, the diamond industry faced a decline in sales and a bleak future. Enter De Beers and their ingenious PR strategy that would change the narrative around diamonds forever. With the help of the N.W. Ayer agency, they launched a campaign positioning diamonds as the ultimate symbol of love and commitment. The masterstroke was the simple yet powerful slogan: "A Diamond is Forever." This wasn't just marketing; it was PR genius, embedding diamonds into the very fabric of marriage and relationships. The campaign elevated the diamond engagement ring from a luxury to a tradition, increasing demand and securing De Beers' market dominance. The takeaway? Great PR transcends advertising, crafting narratives that resonate deeply with cultural values and emotions. It shows that with the right message, you can not only change perceptions but create enduring traditions. This story illustrates the power of PR to influence not just consumer behavior but society itself. #PublicRelations #MarketingStrategy #ADiamondIsForever

Morning! What can music teach us about brand communications? If you do one thing today it’s this, just grab a cup of your favourite drink, find a comfortable place to curl up where you can be undisturbed for a few moments and treat yourself to this wonderful musical performance. I dare you to watch without welling up. As someone who lives and breathes music alongside my professional career I wouldn’t be me if I wasn’t thinking about how music relates to everything in life. As I watch this and am moved to tears by the the reactions of the audience (make sure you watch, it is truly uplifting watching their faces) I think … Imagine if your brand could connect with your audiences in the same way ❤️ Imagine if you could really harness the all encompassing power of real and authentic emotion into your brand communications. Imagine if you could capture your passion, pride and excitement for your product and use that the infuse every part of your brand communications, as performers do. Imagine a strategy as a song, it starts with intrigue, and begins to build excitement, before a powerful middle section takes over and leads to the crescendo, finally delivering the emotional punch that leaves the listener completely hooked and wanting to hear it again and again (product life cycle anyone? ☺️) We also make our films like a song 🥰 Wrapping up your brand strategy with a great big dollop of true and authentic emotion and thinking about what music can teach us about engagement and stirring the emotions could possibly, just possibly, move your audience in the same way as the then brave 15 year old Emma Kok. Watch how the audience are completely hooked from the very first note and how the whole audience are in tears, including grown ups, grandparents, parents and children. Wow 😮 imagine if we could do this with our first brand note in the brand song. So curl up and enjoy. Please do share this performance - Emma Kok is an inspiration ❤️ Would to know what you think ❤️