MarCom Group’s Post

Are you struggling with alignment across your cross-functional team? ▪ Is something just a little off in your discussions? ▪ Do you find yourself getting frustrated in conversations? ▪ Do you find out about projects too late? ❓ So how can you get everyone on the same page? 👉 Get clear on your why - why you do what you do. 👉 Get clear on your colleagues why - what motivates them. When everyone is clear it makes it easier to communicate and connect with clarity. 👉 Create a team vision that all functions are aligned to.  Honestly, having experienced this it was a game changer for me.   ▪We all started to pull in the same direction, ▪We had open and honest discussions. ▪We celebrated everyone’s wins, because it felt like it was our win.  ▪We saw real impact with our work externally - Shifts in how patients were treated as well as an increase in sales. It’s why I encourage teams to create a shared vision when I’m running Brand Strategy workshops.  It’s never too late to get alignment and to start pulling together for greater success. ✨ If you want to create alignment in your team drop me a message and lets talk about how Wolf Medical can support you to achieve this. I support Medical Affairs and cross-functional brand teams to achieve excellence, driving success and impact for both patients and the organisation. 🚀

M&As and partnerships: The deal with corporate reputation. If you are uncertain about how vital comms is during M&As and the formations of partnerships, you won’t be after hearing from the leaders who convened for this Syneos Health -hosted roundtable. https://brnw.ch/21wKEQF #partnercontent #corporation #reputation

What do I see as the most important responsibilities for CMOs in 2024? What are the key resources that I will rely on in 2024? What is my advice for others aspiring to the role of CMO, or those CMOs looking to build their status and skills? See my answers below for CMO Alliance’s “Ones to Watch 2024” List!

In today’s rapidly evolving healthcare landscape, Corporate Affairs and Communications are crucial for maintaining a strong brand reputation and engaging key stakeholders. Our study reveals how top biopharma companies are optimizing their Corporate Affairs teams for success. Discover how industry leaders are structuring their teams for success, managing brand reputation, and driving strategic communications. 📺 Watch the full video to unlock these insights 👉 https://lnkd.in/dGd8YW63 #CorporateAffairs #CorporateCommunications #CorporateCommunicationStrategy #Pharma #Biotech #Healthcare #BusinessCommunications #StakeholderEngagement #BestPracticesLLC

📊📅 Reflecting on Our Journey: The Importance of a Mid-Year Review 📅📊 As we reach the midpoint of the year, it is important to reflect on our personal and professional achievements. A mid-year review is not just a formality; it is an opportunity to realign our goals with our actions. Have you assessed your progress lately? Join me as we explore why and how to conduct an effective mid-year review, ensuring our goals are set and met. Let's navigate this together! 🌟🔄 🦢 Shine on 🫶 🚀 Learn, Lead, Succeed with MedAffairsPro (link on profile) 🔔 Ring the bell to stay updated on the latest Medical Affairs & Leadership trends 🤝 Engage with me for valuable insights and thought-provoking discussions #MedicalAffairs #MedAffairsPro

Struggling with global compartmentalization? 🌍 Discover how Management inSites transformed BSN's disparate regional approaches into a cohesive, globally standardized marketing strategy. Through targeted executive education seminars, we improved global management skills and communication, enabling BSN to fully capitalize on global opportunities. 🔗 Learn more: https://ow.ly/wlKe50SmiJt #MarketEntry #GlobalExpansion #FDI #ExecutiveEducation

𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗞𝗢𝗟 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀. Concerned about maximizing the impact of your KOL collaborations? 🩺 Key Opinion Leaders (KOLs) are invaluable partners in the healthcare space, shaping research and influencing treatment decisions. However, even well-intentioned strategies can be hindered by oversights. This attached document dives into 10 crucial mistakes to avoid, empowering you to: ✅ Identify the perfect KOLs: Align your partnerships with your goals. ✅ Craft personalized communication: Tailor your approach for maximum impact. ✅ Set clear objectives & measure success: Track progress and optimize your strategy. ✅ Ensure compliance & transparency: Maintain ethical and responsible engagement. ✅ Build strong, lasting relationships: Foster fruitful collaborations. This resource offers valuable insights to take your KOL engagement to the next level. P.S. Sharing this resource with your healthcare network is a great way to spark valuable discussions around effective KOL engagement.

With an ever changing environment the brand assurance process has never been more important.

One of the biggest differences between working for a blue-chip FMCG company and running your own business, is that when it comes to personal development both time and budgets are limited. But when Byron Sharp comes to Europe to give a masterclass on how to grow brands, I am in. See you there ? https://lnkd.in/eUEckba4