Marcos J. Menendez’s Post

Car Line Confessions: Marketing Tip #1 Sitting in the dreaded car line might seem like a drag, but there’s a silver lining—seeing those happy, smiling faces at the end of the line makes it all worth it! 😊 While I wait, I’m turning this time into an opportunity to share quick, actionable tips on building your brand—one step at a time. 🚗Today’s Tip:🚗 Keep Your Brand on Track! Just like staying in line, maintaining a consistent message across all your channels is crucial. It builds trust and makes your brand stand out. Make sure every post and every interaction reflects your brand’s core values and voice. What do you like to do while you wait in the car pick up line??? #MarketingTips #BrandBuilding #CarLineConfessions #ConsistencyIsKey

Parts and accessories buyers are #car “nerds,” so a cool vehicle giveaway is all but guaranteed to get them excited. But how do #online parts sellers run a high-dollar giveaway? We recently learned about Shared Sweeps, which has an innovative (and affordable) solution. Find out how it works - https://lnkd.in/gRhsHhq2

Motor Industry can make a valuable contribution to road safety promotion. An interesting meeting in the Road Safety Association some months ago has piqued my interest in road safety promotion in Ireland. The RSA has been in the news in the last few weeks as the structure of the organization is coming under scrutiny. I’m agnostic on that subject myself and coming to this post purely from a marcomms/ branding point of view. I know that the RSA has had some cooperation with SIMI in the past, but this is not something I was aware of in my time as Comms specialist in Kia and I am coming to this topic in hopes of reigniting this support. As we are being made constantly aware road safety belongs to everyone, but I think motor brands be they manufacturers, retailers, motor factors or digital car platforms are in a unique position to amplify road safety messaging as they speak directly to car owners ,young and old . By doing this they can at little or no cost to themselves increase the reach and frequency of this messaging and make their own contribution to road safety in Ireland. This messaging should also  be “always on “rather than something done for a short time in a box ticking exercise. Starting with corporate websites I see this working in practice by the motor industry adapting a tag line in use by the RSA (with their agreement) or an alternative. My suggestion for an alternative is the expression – “Mind yourself” which would could appear on a site carousel or tile as “Driving today ? – Mind yourself “or expanded to "Driving today ? Mind yourself, mind your friends ,mind your family “ . Either way the tiles can be hyperlinked to the RSA website boosting their traffic at no cost to RSA or indeed the taxpayer. This messaging or similar also has potential for social media channels. I imagine a scenario where on the Friday of Bank Holiday weekends or major events manufacturers and dealers would post “Mind yourself “messages on their social media. Many retailers I know have very talented salespersons posting video material and wouldn’t it be nice if they signed off with a “Mind yourself “message ,as could also the many brand ambassadors associated with the industry. I can even see this messaging extended to the content creators who are reviewing new cars daily whose words could bear weight with the viewers who value their opinions. I’ve floated the idea now and may come back to it in the coming weeks directly with some of you who read this ,in the full knowledge that devil is as always in the detail . In the meantime if you are driving this weekend, mind yourself !

Happy Friday, Fleet Managers! 🚚✨ As you gear up for the weekend, here's a thought to rev up your marketing strategy – considering wrapping your fleet vehicles? A well-branded fleet isn't just about moving from point A to B; it's a rolling billboard that captures attention, promotes brand visibility, and leaves a lasting impression. Imagine your vehicles cruising through these picturesque towns, turning heads and creating brand buzz. 🌟 Wrapping your fleet is a cost-effective way to transform your vehicles into mobile advertisements, reaching potential customers wherever they go. Let your brand shine on the roads of the Cotswolds and South West! Ready to take your brand on a ride through these beautiful locations? 🌐 Let's connect and explore how vehicle wraps can accelerate your brand presence! #FleetManagement #VehicleWraps #BrandVisibility #HappyFriday #MarketingStrategy #Bristol #Gloucester #Cheltenham #Tewkesbury #Stroud #Cirencester

Imagine being able to reach thousands of potential clients just by hopping in your car every day? With vehicle branding, this is possible as your vehicle becomes a moving advertisement wherever you or your employee's travel - whether you are parked at a shopping centre, stuck in traffic or cruising along the highway your brand is being seen. Vehicle wraps are one of the most cost-effective advertising channels as they offer a one-time investment with long-lasting returns. From cars to trucks and motorbikes, wraps are possible for any of your company's vehicle types. If you're ready for the road to success, reach out to our team. lets.talk@e4d4marketing.co.za #vehiclebranding #vehiclewraps

Facebook Ads 101 Consider this: You're advertising premium car detailing for local businesses. Now, it ain't just about Get our top-notch car detailing service". Instead, you could spice it up with something like, "Want to make your fleet stand out on the road with our luxury detailing? 🚗✨ It's all about making your service irresistible by highlighting the results they'll get. 😁👌

How to sell a car in 50 clicks: Lessons from an automotive digital PR https://lnkd.in/gdNeD2De

DYK that buying a new car is consistently ranked as one of the most stressful life experiences? If you own or operate a car dealership, we bet you did. Showing your customers that you care while promoting your brand is an incredible way to increase trust--and sales. Unlike a traditional business card, bottled water that advertises your dealership is guaranteed to be seen both by the customers who drink your water as well as everyone around them. It's the definition of network effects. Let My Own Water design, bottle, and ship branded water that grows your business. With customizable bottle options, labels, and even water types, we deliver advertising (and hydration) that works as hard as you do.

Here are some pet friendly tips we did for our client ALD Automotive On hot days, make sure the inside of the car is cooler, but not too cold. Also, never leave your pet inside a parked car. #digitaladvertising #advertising #socialmedia