Margaret T.’s Post

This summer, Paris will turn into the epicenter of one of the world’s most exciting sporting events. Over 19 days, more than 10,000 athletes will compete across 32 sports at 35 different venues, captivating the 20,000 journalists and millions of spectators who will have travelled from around the globe. But beyond these exceptional numbers lies a unifying thread crucial to having the best experience: seamless connectivity. As spectators immerse themselves in the thrill of the games, their experiences are increasingly mediated through their mobile devices. This presents a golden opportunity—and a formidable challenge—for telecom operators. At Ericsson, we understand that being able to connect and share moments is now just as critical to the event experience as the live action itself. These memorable moments linger in the minds of attendees long after the event has ended and influence their decisions on future mobile contracts. Our recent ConsumerLab research highlights a stark reality: attendees experiencing connectivity issues at critical venues are three times more likely to switch providers within six months. With the cost of acquiring a new customer being roughly five times higher than retaining an existing one, enhancing customer satisfaction becomes paramount to operator profitability. With this in mind, we're doubling down on our efforts to help operators manage increased network demand at major events to improve user experiences. This year, our focus is all about empowering operators to make every moment unforgettable with our #MakeItMemorable campaign. We're tapping into the potential of AI-generated imagery to view fan engagement through a new lens, demonstrating how 5G can bring more interactive and immersive experiences to live events. As we gear up for the games, Ericsson is committed to working alongside our partners to ensure that every moment is not only connected, but truly memorable. Together, we're not just watching the games; we're redefining how the world experiences them. More info here: https://lnkd.in/eZPp3Em2 #5G #FanExperience #5GValue

Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson

Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson

🌟 Unlocking Creative Innovation with Ericsson: Transforming Engagement with 5G 🌟 In today’s digital age, standing out is no small feat. Brands and agencies need innovative ways to truly engage their audiences. Ericsson’s cutting-edge 5G technology is revolutionizing this space. This morning, I visited Ericsson HQ in Reading, and it was inspiring to talk to Marko Jovanovic. Here's what stood out: 🚀 Empowering Immersive Experiences: Ericsson’s 5G enables immersive, interactive events from live sports to music concerts, captivating audiences both at the venue and at home. 47% of 5G users engage with AR apps, 360-degree video, and multi-view broadcasts. 📈 Driving Satisfaction and Retention: New 5G users value upload speeds and outdoor coverage, while experienced users prioritize app performance like video streaming quality and mobile gaming. Enhancing user experiences is key to maintaining satisfaction and loyalty. 🎨 5G in Action: Innovations like Bell Canada’s ‘TSN 5G View’ and Immersiv.io's AR offerings within Ericsson’s 5G Startup program provide real-time statistics, interactive elements, and multiple viewing angles, showcasing the potential of 5G. 📊 Performance at Key Locations: 5G performance at event venues and airports significantly influences consumer loyalty. Connectivity issues in these locations can triple churn rates, making robust performance essential. 💡 Premium Connectivity Offerings: Consumers are increasingly willing to pay for quality-of-service-led 5G packages. Providers like 3 Hong Kong and Ooredoo Kuwait are driving new revenue streams with QoS-based solutions. 📊 Driving Engagement Beyond Reach: 5G enables unforgettable experiences that build lasting connections. Embracing this technology unlocks new levels of interaction and storytelling. 🤖 My visit to Ericsson HQ underscored their role in pushing event strategy and experiential media planning boundaries. Their innovations align with our mission at Lively Worldwide to craft holistic and impactful brand experiences. Let’s make 2024 the year of transformative connectivity & engagement. Dive into the world of 5G with Ericsson and discover how we can all #MakeItMemorable. If you find this content interesting, follow me for more insights on creative innovation. Like and share! If you want to know more about Ericsson check out the link in the comments 👇 #CreativeInnovation #5G #Ericsson #BrandEngagement #DigitalTransformation #MarketingInnovation #EventMarketing Sally Croft Matthew Smith Martin Fitzpatrick (CIIC) Steve Hollidge Michiel Pool Rebecca Little Jasmeet Sethi Tatyana Oberemova

Ready to make this summer memorable with the power of 5G? I am a big sports fan, so this summer is looking to be a great one! We have the Champion League final this weekend at Wembley, my favorite sport is tennis, so Wimbledon in July is a must and then the iconic sail race Americas Cup in Barcelona is coming up in the fall. Not to forget the Olympics in Paris! The #MakeItMemorable campaign we as Ericsson are launching is really timely. You can learn how the changing behavior of fans at sports and also music events has a real effect on customer satisfaction with their mobile provider. Get the connectivity right, and consumers will be more loyal and, with the right content and propositions, increase their willingness to pay a premium for them. People not only want to ride the waves of emotion, but they also want to share their experience seamlessly and without issues. With all these major sporting and entertainment events this year, there's no better time for Telcos to invest in 5G to deliver unforgettable experiences for their customers. It's something we at Ericsson care about and are dedicated to helping deliver success for our customers. 5G really can ‘Make it Memorable’ for consumers and businesses. In our new fan experience campaign series, we’re kicking things off with our Head of ConsumerLab @ Jasmeet Sethi, as he shares his thoughts into fan behaviour, revealing three interesting fan archetypes we should all be mindful of and how 5G network connectivity can get it right first time. Dive into his latest blog here ➡️ https://lnkd.in/dNcYBWtr and look out for more content over the coming months. #MakeItMemorable #5G #5GFanExperience #5GSports #EventTech #5GValue

Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson

Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson

Omni-channel customer experiences are no longer optional; they are fundamental to driving real business results. Yet, so many brands struggle with broken journeys when transitioning from online to offline, leaving potential on the table. I'm thrilled to see Ajay Sunder, our Vice President of Consulting at OneByZero, taking on these challenges head-on at #TechWeekSingapore's eCommerce Expo Asia 2024. As the moderator of the panel “Building a Seamless O2O Journey,” Ajay will explore how leading brands like Samsung, NVIDIA, and Sasa International are mastering the art of bridging online engagement with in-store conversions. The insights from this panel will be invaluable for any business aiming to refine its #O2O strategies and achieve seamless, customer-centric retail excellence. If you're attending, don’t miss the chance to hear from Ajay and the other experts driving the future of #RetailInnovation. Join the discussion and let’s elevate customer experience together. #OneByZero #eCommerceExpoAsia #CustomerExperience #RetailExcellence #O2O #DigitalTransformation

🚀 TOP 3 Sports Tech Trends for the Future 🚀 Building on the latest Global Sportstech Ecosystem Report 2024, we’re presenting to you our three key innovation trends at the forefront of the sports industry, all driven by tech. TREND 1: Interest in B2B Solutions ramping up Share of total investment increases to 36% TREND 2: FitnessTech is here to stay Share of total investment increases to nearly 42% TREND 3: BigTech dives deep into sports Multiple players are looking to establish a presence across categories. Apple, Amazon, Google, Meta & others are investing in sports BigTime, in various ways – from wearables to livestreaming to tech partnerships. Wherever you look, the appetite is growing.

Hello LinkedIn community! Today, let's explore the top trending topics globally highlighted by Google Trends on this 4th of July: 🌐 International Highlights: - Copa América and Wimbledon are captivating sports enthusiasts worldwide. - Tour de France is keeping cycling fans on the edge of their seats. - AI Technology advancements and El Niño Weather Patterns are sparking global interest. 🍽️ Culinary Trends: - Goulash, sushi, and tacos are trending in Europe, Japan, and Latin America, respectively. 📈 Tech and Innovation: - ChatGPT is making waves in various applications. - Electric Vehicles (EVs) are leading the sustainability charge. 🎆 Celebration Insights: - National holidays around the world are driving searches for fireworks displays and traditional festivities. These trends showcase our diverse interests and cultural connections on a global scale, shaped by events, technology, and traditions. Stay curious and keep exploring! #GlobalTrends #GoogleTrends #TechInnovation #Sports #Entertainment #CulinaryDelights #AI #Sustainability #brandpublic