Maria Marchewka’s Post

Campaign of the Week: The Exorcist - Dirt Devil (2011) 😈⛪️ Dirt Devil wanted to introduce their product to a new potential demographic of buyers: Men!👨🏽 The brand created an online campaign that targeted male horror fans and individuals who have a passion for suspense by spoofing the iconic horror film ‘The Exorcist’, demonstrating how Dirt Devil vacuums are more powerful than others. 😈 The ad went viral instantly and has over 32.5 million views and 820,000 shares on Facebook, making it the 5th most successful viral campaign of 2011 worldwide. The campaign resulted in immediate brand awareness amongst men, a 52% increase in site visits, and a 39% rise in brand recognition amongst the male demo. ↗️ Now, when men think of vacuum cleaners, they think of Dirt Devil Vacuum Cleaners! #socialmediamarketing #viral #viralvideos #viralcampaign #marketing #marketingstrategy

Growing The Work Mat Co. means knowing my strengths—and accepting what I can’t offer. When it comes to social media: 🙋♀️ Creating brand-aligned imagery? No problem. 🙋♀️ Running numbers for campaign budgets? I’m on it. 🙋♀️ Chatting with followers and turning a DM into a sale? Love it. But recording content? That’s where I draw the line. Demonstrating how our product works on-site, in an authentic and knowledgeable way? That’s not my thing. This is why I’m all about building our Ambassador Team. They: a) Love the brand and are buzzing about our growth plans and their opportunity to earn extra revenue off the tools and b) Are already creating content on platforms like Instagram and TikTok so are confident and comfortable doing it for us Danny from Madden Builders in north London is the perfect example of this in action!

how a eye catchy thumbnail is important for your YouTube channel ? "Capturing attention starts with the first glance! user are only click that video which create some suspension, emotion, angry, information etc . it is totally depend on your thumbnail which increase your CTR (click through rate) . if anyone needs to make a eye catchy and attractive thumbnail. contact me on :- insta I'd - @studyskill.online phone no :- +91, 9113498117 #YouTubeTips #Thumbnail #linkedinpost , #thumbnaildesign , #socialmediamarketing

Well, I've done it again. I've chopped my hair off. When asked why – I replied simply, "I'm sick of it just laying there." The reality is – I am not a spend more than 10 minutes in front of the mirror kind of gal. Never have been. And in my mid-40s, I'm pretty aware that unless a camera crew comes a knockin' I won't ever be. I've bought the magic tools – the wands, the texture sprays, the volume mousses – and when cleaning out for our recent move from Virginia to Alabama, I realized I might have used 10% of the products in each bottle. When I think about all the money I spent on tools I never used (because they weren't me to begin with) ... OY VEH. 🤦♀️ But – an easy breezy, wash-it-and-go style ... that's what I'm talking about. That's ME. I won't apologize for it. I may occasionally need help to elevate it, though ;) 𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗮𝗿𝗲 𝘄𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝘀𝗼𝗹𝘃𝗲 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 – 𝗯𝘂𝘁 𝘄𝗲𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗻𝗲𝗲𝗱𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝗰𝗲? Check-in with YOU and YOUR NEEDS. Consumption of products, services, late-night ad click purchases – all come from a deep desire to feel seen, heard, loved, and valued as our authentic selves. This comes back to content for me (always). I've clicked on some great marketing. They've gotten my money, and then I (the user) felt empty after purchasing it. That's not what I want for you in content land – especially if you're trying to create your legacy while building your brand. I want the content, messages, and marketing you're putting out there to connect with your ideal people – and have them feeling FULFILLED because you deliver on your promises. Because you see them, hear them, love them hard, and value 𝘸𝘩𝘰 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 – not who you want them to be. #brandbuilding #legacybuilding #realtalk

Many marketers believe in only segmenting out their messaging; focusing on sales or on strengthening brand, but never one and the same. I use authentic #storytelling as a way to deeply connect with customers, while building #brand, and increasing #sales. Both can be accomplished symphonically. Yesterday I sent an email #newsletter for my brand REBEL8. I used a personal story of going to baseball games as a child with my mom, and how those experiences translated into new relevant products that can be purchased today. There is a mix of #marketing messages infused within the newsletter, but when clearly presented to the customer in one digestible story there is a dramatic shift in customer perception. They no longer feel they are being marketed to. And that is when the magic happens. You can read the newsletter at the link.

Why is the soft play in my town so awful? I'll tell you why...as a parent who deliberately dodges my own town's soft play... ...it's simple...they literally don't understand their customer. When a parent turns up at a play centre, excited at the prospect of getting 10 mins of personal space and maybe a verbal exchange with another adult who also feels as knackered, we want staff available to serve us an endless supply of coffee and snacks. We also want the carpet and equipment to be clean, because I don't want my little darling breathing in chunks of 6 month old dead skin cells. And the 'chocolate' smudge that's been on that ramp for weeks - I don't even wanna know what that is as I stretch my 43 year old leg over it. It's a huge lesson isn't it. So take it from me, when you don't understand your customer and your message isn't clear, you alienate your customer. They start pulling away, your sales start flagging but you've still got to pay the rent. You're basically saying - "Don't come here!" Scary prospect. ----------------------------- Know What Your Buyer Wants Space for 1 more client who realises they need to start getting ROI with their content & ads. Message me - it's quicker... #directresponsemarketing #contentmarketing #advert #whatmotivatesaclient

Habits. There are good habits: like brushing your teeth (2x a day!), checking in on family and friends (any which way), moving your body (walking counts) and reading books (yes, books). Then there are bad habits: like mindlessly eating mini Halloween candies (Reese's, duh), constantly hitting the snooze button (questionable), checking your email too much (avg 74x a day) and .... Vaping. Did you know that 1/3 of Americans in their 20s have vaped in the past week? A friend of mine Hilary Dubin is launching @quitwithjones *today* to help people quit this bad habit. As a fellow behavioral science nerd, they're doing some cool things over there "to be the most clinically effective and design-oriented way to quit this bad habit." Check em 😎 --> https://lnkd.in/eJ9K9VaP Speaking of good habits - what are some of your favs?!

Just saw a TikTok from Scrub Daddy, Inc. that really caught my eye👀! They created a Croc-shaped scrub🐊✨, not because it’s super functional, but just for fun—and people are absolutely loving it! The comments were filled with positive reactions, which got me thinking🤔. This is a great reminder that in marketing, it’s not always about creating the most practical product. Sometimes, what really resonates with people is creativity and a sense of humor😄. Scrub Daddy, Inc. Daddy nailed it by tapping into something fun and unexpected, and it’s a great example of how thinking outside the box can pay off💡. Check out the TikTok for yourself!: https://lnkd.in/exWDuRuQ As I dive deeper into the world of marketing, this is exactly the kind of creativity I want to bring into my work. It’s all about making connections, sparking joy, and standing out in a memorable way. 🚀 #Marketing #Creativity #Branding #FunOverFunction #Inspiration

POV: The McDonald’s ice cream machine is broken… AGAIN. But, wait Wendy's is there to save the day —with Frosties in hand! Now that's how you turn a competitor’s pain point into a marketing masterpiece. In the world of fast food, there’s one thing we’ve all experienced: heading to McDonald’s for a quick treat, only to hear those dreaded words, “Our ice cream machine is down.” Wendy’s took this common frustration and launched an experiential marketing campaign that had everyone talking. They literally drove their Frosty trucks right outside McDonald's locations and handed out their famous Frosties. Here’s why this campaign is so amazing: 🐼 Real-Time Problem Solving: Wendy’s identified a moment of customer disappointment and swooped in to fix it. What better way to make a lasting impression than to save the day? 🐼 Taking a Stand: By showing up outside their competitor’s doors, Wendy’s took a bold, cheeky, and unforgettable stance. 🐼 Engagement Through Experience: Experiential marketing is all about creating emotional connections, and nothing hits the spot like getting exactly what you want at the right moment. Wendy’s made sure those customers wanting ice cream will think of them next time! This isn’t just about ice cream—it’s about meeting your audience where they are, addressing their needs (or frustrations), and creating experiences they’ll remember long after that Frosty disappears. First comment 🍦 if you have heard those dreaded words and second, let me know what you think of this campaign. I'd love to hear your thoughts.