Maria Pia Perea Rivarola’s Post

🌟Shining a Light on Success: How Opticks saved us 30% on Google Ads in the EU!🌟 As part of our continuous efforts to optimize our marketing strategies and ROI, we focus heavily on acquiring customers through digital channels, particularly Google Ads. However, managing and optimizing these campaigns efficiently can be challenging due to various factors, including fraud, inefficient targeting, and high competition💻📊 We are thrilled to share a compelling case study showcasing how we tackled these challenges. Stay tuned as we unveil the insights and strategies that drove our success!🚀 #DigitalMarketing #GoogleAds #MarketingStrategy #CaseStudy #ROI #Innovation #Cybersecurity #Antifraud

Discover the game-changing impact of online advertising for your small business journey! Utilize digital marketing to pinpoint your ideal audience, elevate sales during quieter periods by leveraging viral trends, cut costs compared to traditional advertising methods, nurture direct connections with your customers, and track campaign performance instantly with advanced analytics. Don't overlook the chance to expand your brand's influence and achieve business growth through strategic online promotion. If you want to learn more about the benefits online advertising has for small businesses, click here: https://buff.ly/3wh3o2C 📊📊📊 #SmallBiz #DigitalMarketing #OnlineAds #BusinessSuccess #ProgressiveComputing #IT #cybersecurity

Discover how ClearTrust ensures your campaigns target the right audience, not deceptive traffic. In our latest video, explore the repercussions of cloaked or replaced ads violating Meta's advertising regulations. Our proactive filters swiftly identify and block such traffic, preserving your campaign's budget from unintended clicks. Learn how we defend against this deceptive tactic, ensuring your ads reach the intended audience effectively. #digitaladvertising #programmaticadvertising #mobileadvertising #ctvadvertising #performancemarketing #digitalmarketing #affiliates #cybersecurity #frauddetection #fraudprevention #ClearTrust

Well, this is just great: ‘wiretapping-as-a-service’? Cox Media Group has apparently decided to sell malware as a service through “Active Listening” via apps on customer devices. Apart from the apparent violation of wiretapping law (and, who knows how many others) this demonstrates how public our private lives are becoming; and how privacy and cybersecurity issues are looming large across an ever increasing app and device landscape. (Hint for marketers: trust is still key for both short- and long-term business success.) #activelistening #intentdata #performancemarketing #privacy #cybersecurity #malware

In light of the alarming rise in malvertising campaigns targeting Google search users, it's crucial for brands to take proactive measures to protect their customers. The Search Monitor can play a vital role by offering robust ad monitoring and verification solutions that help detect and prevent malicious ads from impersonating trusted brands. By safeguarding their ad space, brands can protect their reputation and ensure a safer browsing experience for their customers. Read more on the recent surge in malvertising: https://lnkd.in/gqQcmjdm

Malvertising is on the rise, and it's targeting unsuspecting Google searches. Watch our latest video to learn how to spot and protect yourself from these dangerous ads that can compromise your security. Stay informed and keep your online experience safe! 

Malicious versions of Cyberhaven and other Chrome extensions were published to the Google Chrome Web Store as part of a supply chain attack likely targeting Facebook advertising users. https://lnkd.in/gs8Mw2ZN

Here's something shocking I came across recently. For years, we’ve seen fraudsters impersonate brands on Google Ads. But now, they’re taking it up a notch - they’re impersonating Google itself. Here’s how it works: 👀 Fraudsters create ads that mimic official Google Ads, targeting advertisers searching for Google Ads. 🖱️ Unsuspecting advertisers click these ads and land on a page that’s nearly identical to the real Google Ads login page. 🔒 Once you enter your details, they’ve got your login credentials. And with that, they can access your account, steal your data, and wreak havoc. This is a serious threat to businesses relying on Google Ads. It’s a big reminder to stay vigilant and double-check every link before entering sensitive information. If you’re worried about your account’s security, DM me - I’m happy to share insights on how to safeguard your ads. Stay safe out there! #AdSecurity #DigitalFraud #GoogleAds

Today marks the launch of Nexer Tomorrow Report - Cybersecurity Based on statistics from Kantar Sweden, the report analyzes how Swedes' trust in digitalization and cybersecurity has changed since 2022. The report concludes that there is an alarming lack of confidence in the ability to manage cyberattacks, and only 2 out of 10 Swedes believe that the government and companies can protect themselves in a satisfactory way. Download the report (in Swedish) here and make use of exclusive insights: https://bit.ly/45GGdwa #nexer #tomorrowreport #cybersecurity

Understanding Cybersecurity: The Basics of Digital Protection Cybersecurity involves protecting computer systems, networks, and data from digital threats such as cyberattacks, unauthorized access, and data breaches. It includes various technologies, processes, and strategies aimed at ensuring the security, integrity, confidentiality, and availability of digital information. #blogpost #lpu