Maricelle Rodriguez’s Post

In a market that is becoming more and more crowded, being creative can make a huge difference and boost ROI by 12 times. While technology is important, human creativity remains crucial. Although traditional channels may seem old-fashioned compared to digital platforms, they still have a significant impact. Research indicates that incorporating TV into a Search campaign can increase its effectiveness by 7%. For more insights, check out the thoughts of James Boardman, the Chief Strategy Officer for AUNZ at Wavemaker: https://lnkd.in/g6wcc3Hu

In an increasingly saturated market, creativity is the differentiator that can amplify ROI by up to 12 times. Even as technology takes center stage, human ingenuity continues to be a game-changer. Additionally, traditional channels may seem outdated in the face of rising digital platforms, but their impact is far from negligible. Studies show that integrating TV into a Search campaign can enhance its effectiveness by 7%. Learn more from Wavemaker's James Boardman (AUNZ chief strategy officer): https://lnkd.in/eNRRePde

In a world driven by #visualcommunication, #innovation and #creativity are at the core of what we do. We constantly push boundaries to deliver #media solutions that not only meet but exceed industry standards.

Launched today! As entertainment and media companies approach business model reinvention and consider the best route to creating future value, four major areas have been identified. Check out our report hot off the presses here: https://pwc.to/3VAS0HI 

This is big news - one of the first public partnerships between a leading Generative AI company and a dominant media/advertising agency. This partnership aims to enhance content generation, creative processes, and internal operations at Media.Monks while broadening opportunities for clients. The expectation is: this will result in significant time savings for both organization and clients, without any sacrifice. This will inevitably enhance Media.Monks creative capabilities. It also paints the agency as a leader in the emerging creative revolution, and the industry recognition/PR will go a long way in driving their recognition even further of being innovators in the space. I expect the waterfall effect to start very soon - we'll see more and more partnerships like this emerge. Faster and cheaper often corresponds to more clients. If this partnership accomplishes that without sacrificing creativity and the ability to produce compelling stories, Media.Monks is going to win and agencies alike will flood the space. BUT - while GenAI continues to be portrayed as tools for creatives, editors, and artists - there will come a point where those roles are not as heavily coveted, which to me is a shame. However, once everyone has GenAI capabilities: fast, cheap, compelling creative - where does the competitive separation come in? How will agencies distinguish themselves from one another? Early adopters will win in the short term, but eventually agencies will need to find ways to distinguish their offerings once everyone has this technology. Any thoughts? #ai #aiadvertising #runway #agency #mediamonks

A very illuminating report from PwC focussing on the E&M market 2024-2028. Clearly advertising, and specifically CTV advertising, has a vital role to play in the global future of E&M… “With advertising accounting for 55% of total E&M industry growth over the coming five years, it is poised to become a more important part of companies’ business models…changes to the way businesses approach the ad business will be seen in three key areas: The monetisation of data will fuel more sophisticated advertising models. There will be closer connections between the discovery of products and services and their purchase and consumption. And companies will have to understand how global privacy regulations impact growth.” #ctv #FAST #ctvadvertising https://lnkd.in/e97Kdjhz

This is big, if anyone is going to rock the advertising industry it’s Media.Monks How will this effect the physical production Industry? Will the Monks be the gatekeepers of the technology or will brands realize they can go Direct to Creatives? The next year is going to be wild #generativeai #advertising #ai

Why is everything personalized now? In the early 2000s, the household I grew up in was equipped with just one TV, a single computer, two newspapers, a radio that no one paid much attention to, and a stack of magazines. Back then, if a brand aimed to personalize communication to capture my attention, it faced a significant challenge. At best, it could target the entire household, a task that was anyway not easy with traditional media. Fast forward to the present day, and the dynamics have shifted drastically. Each member of my family now consumes personalized content on their individual devices, whenever and wherever they please. The era of squabbling with my sister over the TV remote seems like a distant memory—though, truth be told, some things never change. What I want to emphasize is the newfound ability for brands to target specific individuals. Personalization has become the name of the game, and it's not just a luxury; it's a practical and financial reality. The rise of personalization marks a pivotal shift in how brands connect with their audience and how they try to standout. This evolution extends beyond mere convenience; it carries a psychological impact as well—a topic deserving of its own discussion on another day. Please leave a like if you wish to see more such post! Nikhil Agarwal

Explore how technology reshapes media representation for efficiency, precision, and transparency. Read our latest blog post: Leveraging Technology for Smarter Media Representation to know more! #media #technology #smart #representation

Digital is not just about technology; it's about people. Engaging in meaningful conversations is at the core of successful digital strategies. It's not just about broadcasting a message but fostering a dialogue that resonates with our audience.