Congratulations to the city of Chicago for successfully hosting the CGF 2024 Global Summit! Amsterdam has big shoes to fill next year, and so do CGF and its members. In less than six years, the leading consumer demographic will be the first generation never to know the world without the Internet. As Nathalie Roos, CEO of LIPTON Teas and Infusions, aptly put it on Summit Day 2, 'Gen Z will soon become the defining generation of humanity.' Gen Zers like Summit plenary speakers Dev Sharma and Molly Lewis of Bite Back 2030 are actively sketching the world's landscape they want and expect. Which CGF companies will be agile and creative enough to remain relevant for this defining generation? Research tells us that Gen Zers are known to be highly collaborative, pragmatic, and diverse. They consider uniqueness the norm, embrace simplicity, and reward self-reliance. This shift is ESG in the flesh. Investors and proactive companies like Mars have their ears to the ground.
Lead Global Chief Marketing Officer Mars Inc. and Global Chief Growth Officer Mars Snacking
It was truly wonderful to welcome the #CGFsummit to our Sweet Home Chicago - also the home of our Mars Snacking! We were very excited to be joined by retail partners from around the world to discuss the #FutureOfSnacking. I end the week energized by the amazing potential of what we can achieve together in shaping a very special category primed for growth! #ProudlyMars
