Automotive Solutions by Maritz’s Post

As the automotive industry transitions to BEVs customer expectations are reseting and OEMs have a unique opportunity to redefine the ownership and experience and customer relationship. An article published by my colleagues at McKinsey discusses the latest insights into EV buyers and how their expectations are shaping the EV market

Marchex has introduced Spotlight for Automotive! Our Spotlight product allows #AutoIndustry users to boost revenue by identifying failed customer interactions and triggering corrective action. Read more in the blog: https://hubs.ly/Q02mq5900

The blue lines reveal days supply data from Cox, illustrating a unique perspective from 30-60 days supply. Dealer Profitability, Franchise Value, Incentive Cost, OEM Profitability, and R&D spend all align with this trend. The key takeaway here is clear: by producing quality vehicles customers desire, pricing competitively, collaborating with exceptional dealers, and maintaining brand consistency, positive outcomes ensue. Moving forward, achieving the right product mix will pose challenges as OEMs navigate the transition between ICE, Hybrid, and EV technologies. It's evident that customer preferences are steering this shift, rather than rebates, tax incentives, or extensive EV investments. #AutomotiveIndustry #OEM #CustomerCentricity

🔋 What Role Does Range and Speed Play in EV Purchases? In our latest automotive report, we've found that Range and Speed make up only 19% of decision-making factors when it comes to buying electric vehicles. In contrast, Customer Experience takes the spotlight, driving 31% of consumer choices. As the EV market expands, understanding these nuances is critical. Let us guide you through the data. 📈 Want to dive deeper? Download the full report here: https://hubs.li/Q02Tcg6f0

According to our research, telematics-triggered targeted outreach can boost service revenue for dealerships by 3.5%. In our latest blog, we highlight the benefits of harnessing telematics data and how it can empower dealers to reach out to customers at precisely the right moment to elevate customer experience. Click the link below to learn how dealers and OEMs can leverage real-time telematics data with our ServiceView solution to capitalize on service opportunities.

👉 The industry's accelerating demands push us to reevaluate the business case for increased technology in #dealership operations. ✅ Better Visibility and Workflow: having a real-time view of what's on a dealer's lot allows them to track how quickly cars make it from arrival to the sales floor, find vehicles more efficiently, answer inventory questions, and reconcile inventory discrepancies across lots more quickly. ✅ Bigger Margins: margins naturally improve from the ability to sell more cars in less time. ✅ Opportunities on the Horizon: as OEMs (especially of electric vehicles) start to look down on after-market wired devices, it will be critical to transition to wireless devices that are easy to install and don't run the risk of voiding manufacturers' warranties or leaving consumers with empty batteries. Learn more about how technology can help auto dealerships: https://kdlski.co/3J0lCID

How are automotive buyers feeling about #EVs, connectivity, subscriptions, and more? Dive into the data from Deloitte’s 2024 Global Automotive Consumer Study.

Explore the role of software in redefining automotive experiences. Our new blog discusses how OEMs compete in a digitally-driven market. Read more about this exciting evolution! https://lnkd.in/dT9K4hy7 #TechTrends

👉 The industry's accelerating demands push us to reevaluate the business case for increased technology in #dealership operations. ✅ Better Visibility and Workflow: having a real-time view of what's on a dealer's lot allows them to track how quickly cars make it from arrival to the sales floor, find vehicles more efficiently, answer inventory questions, and reconcile inventory discrepancies across lots more quickly. ✅ Bigger Margins: margins naturally improve from the ability to sell more cars in less time. ✅ Opportunities on the Horizon: as OEMs (especially of electric vehicles) start to look down on after-market wired devices, it will be critical to transition to wireless devices that are easy to install and don't run the risk of voiding manufacturers' warranties or leaving consumers with empty batteries. Learn more about how technology can help auto dealerships: https://kdlski.co/3XKLssJ

👉 The industry's accelerating demands push us to reevaluate the business case for increased technology in #dealership operations. ✅ Better Visibility and Workflow: having a real-time view of what's on a dealer's lot allows them to track how quickly cars make it from arrival to the sales floor, find vehicles more efficiently, answer inventory questions, and reconcile inventory discrepancies across lots more quickly. ✅ Bigger Margins: margins naturally improve from the ability to sell more cars in less time. ✅ Opportunities on the Horizon: as OEMs (especially of electric vehicles) start to look down on after-market wired devices, it will be critical to transition to wireless devices that are easy to install and don't run the risk of voiding manufacturers' warranties or leaving consumers with empty batteries. Learn more about how technology can help auto dealerships: https://kdlski.co/3tUVomz