This week on @Finextra, I share my thoughts on building bank loyalty. Customer trust alone isn't enough; engagement and rewards programs can make all the difference, even in tough economic times. Discover how timely offers and personalized rewards influence purchase decisions. #Banks: Stay relevant and connected with your customers using a robust engagement program. Check out the article to learn more: https://lnkd.in/ek2-Gvih #Banking #CustomerEngagement #BrandLoyalty
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We're always looking for useful insights from the spend data we receive, for the benefit of our clients, partners and customers. If your customers are missing out on shopping rewards for the things they love (who doesn't love a holiday, bottle of fizz or a night out) be sure to contact #valuedynamx
Business Development Director @ Collinson Valuedynamx | Loyalty, Strategy, Partnerships
SKUs you lose… At Collinson Valuedynamx we’re lucky to have access to a range of customer shopping data allowing us to personalise our rewards propositions and calibrate our offer recommendations to generate maximum value 🎯 Interesting to look at the SKU product level data coming in from September, seeing what and where our loyalty members are spending their money to earn lots of rewards 💳 🛍 🎁 Turns out they love a family holiday to Majorca, gifting a bottle of fizz, precision digital writing and still loving ABBA…50 years later! 🌴 🍾 🖊 👯 Ps Coldplay’s soon-to-break-Swifty’s record breaking Wembley tour was a very close 2nd... Our Valuedynamx teams are looking at ways to match up the data with ML/AI tech capabilities to make it quicker and easier for members to find, buy and maximise their rewards through our merchant network…more to come…watch this space! Get in touch if want to chat shopping rewards for your customers...and comment ⬇ if you brought something last month and earned a loyalty reward (esp if it was niche!). #SKURewards #Personalised #Loyalty
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