An infographic as old as the hills, to some of us! How many times have we calculated just how many lorries to claim?!
When I worked in freight policy, I learned that the benefits of rail freight growth and investment must be articulated compellingly to the communities (and politicians!) where road traffic causes most harm. I found myself working with road safety, walking and cycling ‘allies’ with whom I discovered I shared common ground.
It was a key failure of ‘Railway PLC’ not to truly frame HS2 in the public’s perception, as a scheme which relieved the M1, M40, M6, A38, M62… even the A34 and A14, and the localised consequences of that traffic. The ‘non-user’ benefits of modal shift (reduced danger and congestion on the roads) were bigger than ‘Joe Public’ ever came to realise - and it was largely related not to fast business travel, but to releasing freight capacity.
As an example, at Kettering, the A14 forms the town’s de facto bypass. To use it, and stay out of the town centre, motorists must ‘mix it’ with high density HGV traffic, much of it coming from Harwich and Felixstowe and bound for the M1 and M6. It’s a really unpleasant road to drive, and people keep dying on it. Did Kettering’s residents realise that HS2 could ultimately reduce traffic in their town centre? I doubt it.
It’s an old adage that nobody wants the railway, but everyone wants a station. If we don’t sell the benefits of rail, to those (including ‘non-users’) who stand to benefit the most, what hope have we of tipping the balance when NIMBYism comes into play?
In this week’s #FridayFreightFact, we’re highlighting the positive impact of rail freight in producing a cleaner, greener planet.
Because if one freight train can remove 76 lorries from the roads, imagine the potential…
#RailFreight #MoveByRail #FreightIsGreat #Sustainability