Mark Zak’s Post

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpT

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpS

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://lnkd.in/gj5cHdxk

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpX

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpX

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpY

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpT

Netflix transformed how we binge-watch, Spotify made our playlists personal, and Uber redefined getting from A to B. Now, we’re taking that same revolutionary spirit and infusing it into advertising. At Tickle, we're not just inspired by the greats; we're rewriting the rules… Wanna join us? Ever heard of behavioural psychology’s love for reciprocity? We have!😎 People are more likely to engage when they feel they've received something valuable. Americans spend a jaw-dropping 13 million hours a week chasing coupons (yup, seriously!). This is where Tickle Global comes in - creating interactive ads that aren't just slick; they're a golden ticket to instant rewards and experiences. Offering consumers an alternative to the immediate click, where decisions must be made in the moment to leave the current page, has yielded remarkable results with The Guardian. Consumers engage 20x more by saving for later vs clicking. Join us as we redefine the relationship between brands and consumers, making every interaction meaningful AND rewarding - jointickle.com/brands. #advertising #marketing #innovation #cookielessfuture

Got a vision that gets your team jumping out of bed in the morning? Fantastic! But are you ready to twist, turn, and tango with your vision as real user insights roll in? Here’s why staying flexible is your golden ticket to success: 🚀 Netflix started off mailing DVDs. Remember those? They pivoted to streaming and changed entertainment forever. 🚀 Amazon began as an online bookshop. Now? They’re selling everything from A to Z and then some, plus leading the cloud revolution. 🚀 Instagram kicked off as Burbn, a check-in app. They zoomed in on photo sharing, and suddenly, everyone's a photographer. Crafting a vision is like setting a GPS for your journey. You know where you want to go, but sometimes you hit traffic, discover a better route, or decide the scenic path might be more fun. Flexible vision means: You’ve got an end goal, but how you get there can evolve based on what your users are actually doing, not just what you think they’ll do. So, rally your team with a vision that sparks excitement, but keep your hands on the swivel — ready to pivot when the path demands it. Because that’s how you not just reach your destination, but enjoy an incredible journey! #productmanagement #innovation #strategy #management

How Uber, Spotify, & Netflix continue to grow while focusing on a single market. Pursuing a singular flywheel (genius strategy): · Uber's Flywheel It's based on the two values that drive ride-sharing: 1. Faster pickups: More geo coverage → Faster pickups → More demand → More drivers → More geo coverage 2. Lower prices: More geo coverage → Less driver downtime → Lower prices → More demand · Spotify's Flywheel It's based on the two key vectors Spotify competes on: 1. Data: Word of mouth → Users/ scale → Engagement → Data → Personalization → Improved experience 2. Promoters: Word of mouth → Lower customer acquisition cost → Better cost structure → Users · Netflix's Flywheel Like Uber and Spotify, it's based on the company's two key motions: 1. Content Flywheel: User experience → Time spent watching → Filmmakers → Movies and shows → User experience 2. Data Flywheel: User experience → Time spent watching → Data