Some great highlights here from Andy. Encouraged to dig deeper into the list now - how many have you already figured out for yourselves?
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When I was the Regional Creative Director of Saatchi & Saatchi, I stumbled across this poster in our Auckland Office. It was a wonderful instruction guide for every account service executive in the agency. These principles are what made Saatchi one of the greatest advertising agencies in the world in its heyday. Here are some of my favourite nuggets from the 209 pearls of wisdom. 1. Nothing is impossible. 5. Think Big - big ideas lead to big results. 28. Progress, not process. 34. Know more about your clients' products or services than they do. 65. There are those who listen and those who wait to speak - the latter work for the other agencies. 69. Create energy, don't drain it. 82. Clever questions are usually better than smart answers. 97. Never be asked twice. 122. When was the last time you met a successful cynic? 125. The best way to win a big victory is to win small ones along the way. 135. Take pride in your honesty. 161. Perception is reality. 167. Failure to communicate creates a vacuum that is filled by poison, misinformation and drivel. 206. Beware the Abominable 'No' man. 209. Nothing is impossible.
