Markeeters’ Post

Want to know more about NCM's attribution and business outcomes capabilities, listen to the interview with Amy Tunick at the 8-10 minute mark.

In my 10 years working in the film and advertising industries, I've come to realize that the quality of a script isn't determined by whether it's 'good' or 'bad', but rather by its ability to resonate with its intended audience. A script's success lies in its capacity to effectively convey its motive or message, eliciting the desired response from viewers. Regardless of technical prowess, what truly matters is whether the story connects with its audience on an emotional or intellectual level. This insight has been invaluable in my journey, emphasizing the importance of understanding and communicating the underlying motive behind every script. #VideoProduction #creativeservices #designingtoproducing

The Art of Making Stories: Canal + One of the most brilliant ads to come out of the world of TV, "The Closet" by Canal+ proves that creativity is key when selling entertainment. What starts as an action story unfolds into an unforgettable, laugh-out-loud narrative about… a closet director?! With a sharp twist and cinematic flair, this ad reminds us that storytelling doesn’t just capture attention—it leaves a lasting impression. 👏 Who says commercials can't be a mini-masterpiece? #Advertising #Storytelling #Marketing #Creativity #CanalPlus #TheCloset #CinematicAds #CreativeStorytelling #VisualMarketing #BrandingThroughStory #AdInnovation #FilmCraft #EntertainmentMarketing #CreativeDirection #AdCampaignMastery #MediaCreativity #FilmAndAdvertising #EngageThroughStory #MemorableAds #MarketingExcellence #AdCreativity #StorytellingMastery #InnovativeAdvertising #CreativeMasterpiece #ContentThatConnects

Have you ever seen this ad? It’s a Hero Splendor ad that first came on TV in 2015. I still remember watching it clearly and it wasn’t just another bike ad for me. This ad felt more like an emotion. As a child, every time it came on, I found myself watching it until the end, though I wasn’t sure why. Looking back, I realize it created a strong emotional connection with me. The visuals, music, and the story of the characters stuck with me and left a lasting impression beyond just the bike. Today, in the fast-moving digital world, the blink test is more important than ever. If an ad makes you feel something whether it's nostalgia, excitement, or empathy it captures our attention right away. The Hero Splendor ad did that for me by telling a story that made me feel connected, and because of that, I watched it till the end. It’s a great example of how emotions and storytelling can turn a simple ad into something unforgettable. #Advertising #BlinkTest #EmotionalConnection #HeroSplendor #Nostalgia #MarketingMagic #Storytelling

A very compelling article by #RamMadhvani, must read!!

𝗧𝗵𝗲 𝗢𝗽𝗲𝗻 𝗖𝗶𝗿𝗰𝗹𝗲 — This test is something that guides every creative decision I make. If you want to connect with your audience, let them be part of your story. The Super Bowl ads are coming—let’s see how many are Open Circles. This is No. 3 in 𝘓𝘦𝘵’𝘴 𝘗𝘢𝘺 𝘐𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥, a series on creativity, advertising and filmmaking. SwopeFilms.com . . . #letspayitforward #circletest #creativity #branding #marketing #advertising #videography #leadership #filmmaking #creativedirection #branding #strategy #brandedcontent #inspiration #superbowlads

Our CEO says," Standing in front of the iconic Ziegfeld Theater, we’re reminded that not all investments have an immediate dollar-for-dollar return. Sometimes, it’s about creating something that attracts an audience. Whether it’s building a tool, creating engaging content, or enhancing your current system, it’s all about pulling people in. Remember, the golden carrot is there to catch your eye." #Investment #MarketingStrategy #BusinessGrowth #AudienceAttraction #GoldenCarrot

Here’s a recap of today’s episode: In segment #1, I’ll answer last week’s query about Blac ....Get the full content on 360WISE MEDIA #360WiseMedia #360Wise #News #leadership positive #brand #marketing

The themes explored in films of the past is as relevant today. Have a sneak peak 🤔 : https://lnkd.in/gNcuimR4 #filmmarketing #filmproduction #seeyouinthemovies #moviemaking #storytelling #compellingads #advertising #filmadvertising #adsinfilms #funnyadsinfilms #moviebuffs #travfashjourno #upgridmediateam

Effective marketing is a lot like putting on a theater performance. My son recently performed in a musical with our community theater. (No this is not a post about how proud I am of his hard work and how teary I got watching him fearlessly perform on stage.) I’ve spent the past two months watching him and the rest of the cast at rehearsals. 🎶 From vocal warmups, to learning choreography to blocking scenes — week after week they built a foundation that resulted in 4 fun and entertaining performances. 😅 It was very messy to watch all the way up to the final rehearsal the night before the show opened. Had they not developed a plan for each song, scene, movement across stage the end result would have been a mess. 🚦Traffic jams and collisions on stage. 🎭Missed lines. 🎩The wrong props at the wrong time. Marketing is a bit like this. It’s tempting to want to jump straight to “the performance.” Take action! Start doing! See results! Instead, slow down to go fast. 📝Develop a clear plan. Set a strong foundation so all the pieces of your marketing are choreographed to work together. This is why at HEIGHTS STRATEGIC MARKETING we develop a marketing roadmap before we jump to execution. First, you need to know where you’re going and what your business needs to get there. It’s why we help clients develop a clear brand message before creating content. Doing it this way can feel slower and look messy during the process. But once you have a clear plan and a clear message — when you get to the execution (your performance on stage) everything operates more smoothly. If your marketing feels messy and you’re not sure how to move forward— DM me and let’s chat. #marketingagency #storybrand #theyaskyouanswer #b2bmarketing