Market Performance Group’s Post

Name: Market Performance Group on LinkedIn: #omnichannel #omnicommerce #marketing #ecommerce #cpg #mpg…
Uploaded: 2023-09-06T21:13:41.058Z
Channel: Market Performance Group

Market Performance Group

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Navigating today’s dynamic omnichannel marketplace is more complex than ever before. From game-changing business strategies to go-to-market executional support, Market Performance Group is helping many of today’s fastest-growing CPG brands go where the consumer is, guiding them to successfully innovate, operate and grow. What sets us apart? Our diverse team of 450+ strategy and commercialization experts, with significant experience growing businesses on both the manufacturer and retail sides of the business. And, with a keen focus on changing market dynamics, we continue to evolve as an integrated, end-to-end solution provider, keeping our clients a step ahead with a wide range of leading-edge capabilities ranging from top-of-funnel strategies to omni-retail execution. WATCH to find out more about how we’re putting CPG brands on the strongest PATH FORWARD – from market strategy to in-market reality. R each out to Anthony Eagelton at Anthony.eagelton@mpgllc.com to learn how MPG can drive value for your business. #omnichannel #omnicommerce #marketing #ecommerce #cpg #mpg #marketperformancegroup #retailgrowth #strategy

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MPG was founded over 20 years ago as a strategy realization firm and over time we listened to clients and the consumer and have evolved our business to be able to help our clients solve many needs across the CPG landscape. And the retailer landscape is a full service end to end sales and consulting agency. So we support our clients all the way from top of the funnel, brand positioning, brand architecture, new innovation, white space. Vacation all the way through into retail execution in stores. The dynamic nature of the business is always changing because we're trying to meet client needs. I would say we really have 5 core capabilities from strategic CPG consulting to sales strategy and services. We have a business analytics and insights division. We have an order to cash logistics division, and we have a shopper marketing slash creative agency, all in-house MPG. Omni channel has become the buzzword in this industry and the definition of Omni channel means something different to everybody. For us, it's simply means going to where the consumer is. It means wherever the consumer wants to shop, we have to help our clients meet that shopper. Our product is our people. So it's the talent that we bring into the organization. That's what sets us apart. Most of people who have worked at PG have come from running brands. They've run categories at retail. And are now the ones who are working with you as part of your team. There's agency people here, there's CPG people here, There's people on the retail side like myself that came from retail. And so that pedigree, that experience really is a differentiator. When it comes to MPG, we tend to think of ourselves as one with our clients. We're not MPG versus the client. We're together in terms of how we approach the business and that's really what makes us unique in the marketplace because we're able to not just develop the plans. But also execute them, The greatest opportunities for MPG are continuing to focus on what has driven our success, understanding consumer and shopper behaviors and listening exceptionally well to our clients.

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Market Performance Group

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Market Performance Group is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD for today’s fastest-growing consumer packaged goods manufacturers. We want to meet you where you are on your journey and help you reach your goals. Contact us today at https://lnkd.in/e7ruXdfX #marketperformancegroup #mpg #omnichannelretail #pathforward
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Want to know how we got the #1 and #2 ranked new item launches on Amazon for a CPG brand in the same category in less than 3 weeks -- while spending $0 on media? Reach out to Tripp Standa to learn more. #Amazon #marketperformancegroup #mpg
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🔍 New insights alert! With Numerator's new verified buyer survey data taken during Amazon’s Prime Big Deal Days, we've got a peek into consumer behavior that could shape your holiday strategies. Highlights: 🔔 46% cited the event as their main shopping reason. 💰 Deal satisfaction was at a high, with 57% very or extremely satisfied. 🛒 Only about a quarter purchased holiday gifts. 🛍️ Winning categories included household essentials, apparel & shoes, home goods, and beauty/cosmetics, and health & wellness. 💡 The majority compared across retailers before purchase. Close to 90% plan to shop Amazon again within the next three months. What insights from this event can you leverage for your Black Friday/Holiday strategies? Reach out to Tripp Standa to discuss how to further optimize your holiday omnicommerce approach! #MarketPerformanceGroup #MPG #AmazonPrime #omnicommerce #CPGMarketing #NumeratorData
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Today, we’re joining the global conversation to raise awareness and support for mental health. At Market Performance Group, we know that mental health matters just as much as physical health, and we're all about creating a place where everyone feels supported and understood. To help accomplish that goal, we’re big on open conversations about mental health. We know reducing the stigma starts with making sure everyone feels safe to share their feelings and challenges. MPG makes work-life balance a top priory. That's why we offer unlimited PTO—so no one has to worry about squeezing in doctor’s appointments, missing family moments, or taking that much-needed mental health day. Lastly, we’re here for each other, whether it’s a yoga session at lunch or company-wide mental health days. Throughout the year, we make sure there are plenty of opportunities for everyone to focus on their well-being. Let’s take a moment today to check in with ourselves and those around us. Our mental health matters, every day. #MarketPerformaceGroup #MPG #WorkLifeBalance #MentalHealthFirst #WorldMentalHealthDay #MentalHealthMatters #SupportEachOther #MentalWellness #TogetherWeThrive
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It’s Official! Market Performance Group is now an approved member of Walmart Connect Partner Network & Directory! As a vetted, trusted partner by Walmart for advertising and marketing solutions, we help our clients with campaign management, measurement, retail strategies and creative development to achieve success in today’s ever-changing omnichannel landscape. To learn more about our solutions, reach out to Colleen Mahoney. #MarketPerformanceGroup #MPG #WalmartConnect
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🚀 Exciting news! Amazon is ramping up its ad strategy on Prime Video, introducing more ad slots in 2025 as it taps into the booming ad-supported streaming market. Despite initial concerns, the introduction of ads hasn’t led to significant subscriber churn—pointing to a positive response from viewers. With a global reach of 200 million potential viewers – more than half in the US – Amazon continues to up its game, increasing opportunities for brands to engage and connect with consumers. What does this news mean for your business? How can you better leverage Amazon’s evolving platform? Reach out to Tripp Standa for a conversation. #ecommerce #advertising #AmazonPrime #omnicommerce #marketperformancegroup #mpg
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🚨 As the East and Gulf ports face disruptions, it’s yet another stark reminder that supply chain vulnerabilities can significantly impact our businesses. In today’s fast-paced market, keeping products in stock is crucial to beating sales plans, 📈 and flexibility and resilience are essential. That’s where we come in. Our turn-key Order to Cash services streamline your order management and fulfillment processes, allowing you to focus on what you do best—innovating and growing your brand. ✨ With established order management/vendor relationships with 140+ US retailers and Amazon, plus comprehensive back-office support for invoicing, cash collection, and deduction management, we’ve got you covered. Also, our highly capable and cost-efficient distribution capabilities help you maintain full control of your inventory while bringing down retailer logistical fines. Want to learn more? Reach out to Andrew Ingham at andrew.ingham@mpgllc.com learn more about how we can support your business. #supplychain #ordertocash #marketperformancegroup #MPG
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