Market Retrievers’ Post

I eagerly anticipate the Super Bowl not only for the game but also for the advertising spectacle. Many ads strive to make an impact, yet few truly stand out amidst the noise. Dove's "Hard Knocks" ad, addressing the critical issue of low body confidence in young female athletes, had all the right elements: a powerful message, compelling storytelling, and even a familiar soundtrack from the Broadway hit, Annie. However, despite these strengths, my personal take is the ad missed a crucial component: a deeper emotional connection. Taking advantage of the increased female viewership for the 2024 Super Bowl (Taylor Swift can take some credit for this!), many beauty brands harped on the opportunity to produce ads catered towards women during the game. While Dove's message in their commercial was powerful, my main critique is the abrupt emotional transitions diluting its potential impact. From a marketing perspective, Dove could have enhanced the emotional resonance of the ad by streamlining its narrative and ensuring a consistent emotional tone throughout. Incorporating authentic testimonials or personal anecdotes could have deepened the connection with viewers, amplifying the ad's impact and inspiring action. Despite this critique, I remain a supporter of Dove's efforts to champion self-esteem for girls. Their track record of reaching millions globally underscores their commitment to this cause. Their dedication to empowering girls deserves recognition. Being a former athlete myself, I can certainly resonate with the message at hand. https://lnkd.in/er727kEC #superbowl #commercials #advertising

🥤Gatorade bolt - It hasn’t changed 🥤 In the 1990’s-2000’s Gatorade launched a campaign called “Is it in you?” which featured NBA star Michael Jordan. Now over 2 decades later they have relaunched the campaign using a new tagline - “It Hasn’t Changed’ - with Michael Jordan as the narrator. I love that Gatorade have repurposed an old campaign that performed well. Not only is it cost effective but it shows that you don’t have to reinvent the wheel to create something really powerful. The consistency across messaging and imagery means the brand will effectively reach its target audience without needing to re-educate their audience on the brand's benefits. 🏀 So, why the relaunch? 🏀 Gatorade found that 53% of Gen Z athletes stop playing sports due to external factors like social pressures and unrealistic expectations. Gatorade have heavily centred their new campaign around this statistic with the brands Chief Brand Officer Anuj Bhasin stating: “The return of ‘Is It In You?’, our biggest campaign of all time, is about acknowledging how much the sports landscape has changed, while reminding athletes that one thing hasn’t – the inner drive that fuels you – and that’s what matters most,” said Gatorade Chief Brand Officer Anuj Bhasin in a statement (Source: Marketing Dive) Gatorade already has a strong legacy but bringing back one of their most successful campaigns allows the brand to segment itself into current and future generations making it a lasting legacy. Check the video out below! https://lnkd.in/eAYhhtFD 📌 What are your thoughts on this campaign? #digitalmarketing #apprentice #gatorade #marketing

Don’t just talk, act. Another great example from Dove 's commitment to fight toxic body images and stereotypes, in particular those of the female body (Super Bowl LVIII 2024) #Brands can use their great ability to influence ideas and behaviors to generate positive #change . For this influence to work effectively, however, people need to be able to recognize an underlying "sincerity" of the brand. #Commitment needs to be followed by concrete #actions and the adoption of a series of values, in the design of projects that have a real impact and measurable social, economic, political, environmental repercussions. #brandbuilding #superbowl #advertising #longtermstrategy #communications #marketing https://lnkd.in/dimmGF5E

A sneak peak of BetMGM’s first Super Bowl commercial. “BetMGM is for everyone that loves sports betting, everyone, but Tom Brady.” Watch it here 👇 #sportsbetting #sportsbook #sportsmedia #lasvegas #nfl #BetMGM #sportsmarketing

The more we learned about BetMGM the more clear it became that BetMGM is for everyone. While other sports betting apps only appeal to a certain crowd, everyone is welcome at BetMGM. To make this idea Super Bowl worthy, we thought let’s bring everyone together around a common enemy: Tom Brady. We love you Tom, but everyone agrees you’ve won enough. So if you love sports betting or are just getting started. If you prefer parlays or don’t even know what that means. If you think Tom Brady’s cute or if you are the Tom Brady of spreadsheets. As long as you’re not Tom Brady, BetMGM is for you. It’s easy, it’s fun and there’s something for everyone. Congratulations to everyone who was a part of this one. (Except you, Tom, you’ve had enough congratulations). Now go get your bets in! 🏈 Highdive BetMGM Mark Gross, Chad Broude, Jen Passaniti, Alex Zamiar, Jonathan Richman, E.B. Jackson, Diana Saenz, Lauren Giwa-Amu, Lindsay Vetter, Kevin S., Chuck Rachford, Jason Cohen, Antonio Bedoya, Erin Nedelman, Sydney Cohen, Jordan Fishel, Kelley Beaman, Joanna Peltier, Brenna Alfano, Joe Nio, Baylee X. | Matt Prevost, Raymond Doyle, AJ Mazza, Michael Kalfus, Victor G., Kevin MacPherson, Giuliana Cannizzo, Jennifer Arapoff, Chad Griffin, Melissa Nicole, Cole Nikodemus, Gregory Berger |  Cutters Studios Another Country The Scratch Collective Creative License

🏈 Kick-off your Super Bowl weekend at the Brand Innovators Sports Marketing Summit! adMarketplace’s Haidi Kelly will be moderating an exciting discussion with Ken Turner, CMO of Fanatics Collectibles, to talk key trends, groundbreaking strategies, and expert forecasting that will redefine the game in Sports Marketing! Drop a comment below if you will be there! #MarketingLeadership #SportsMarketing #SuperbowlLVIII #BrandMarketing

Whether you're a marketer or a sports fan, this weekend is no doubt a strategic showdown 🏈 Yesterday, Kellanova and 84.51˚ teamed up at the Brand Innovators Sports Marketing Summit as McKenna Ryan, Mauricio Jenkins and Diane Sayler explored Pringles' successful "Big Game" ad launch. Stay tuned for a recap of the highlights. #8451Proud #Kellanova #BISummit #BrandMarketing #BigGameAds

Advertising campaigns are strategies planned and executed by companies, organizations or individuals with the objective of promoting a product, service, idea or brand through various media, such as television, radio, Internet, written press, billboards, social networks, among others. 📻 📺 📰 👩💻 These campaigns usually have specific objectives, such as increasing sales, creating brand awareness, changing the attitudes of the target audience, launching a new product or service. The other day, due to a topic we saw in class, I was looking at what had been the most viewed ads so far this year and one of them was this one❗ The ad features actress Scarlett Johansson and former NFL players Dan Marino, Terrell Owens and Bruce Smith in a lab with M&M'S characters, admiring the M&M'S Almost Champions Comfort Ring, the first of its kind, and laughing about the feeling of being "almost champions". 💡 From my point of view, the ad uses M&M'S signature humor and the power of fun to create a world where everyone feels they belong, uniting this star-studded group in a way only the brand can. What was your impression of the ad? #Advertisingcampaigns #Marketing #Imagination #Originality

Last week's frenzy of LinkedIN appreciation for advertising greatness wrapped around and inserted into the American Football Super Bowl event, led me to a throwback to outstanding business-to-business work from WorkDay on their "Rock Star" campaign from last year. Ozzy Osbourne 😁 "I've done my share of bad things....also your share of bad things". I'm risking a Youtube link on my post here, so, if you like this ad/post, please like and comment to counter the inevitable algorithm downvotes.... https://lnkd.in/gdFB_ym2   #marketing #digitalmarketing 

🏈 Excitement is building as Super Bowl 2024 approaches! 🌟 This year, brands are gearing up for a high-stakes game of their own, with a 30-second ad spot costing a whopping $7 million. 💰 The pressure is on to create memorable and impactful commercials that resonate with millions. 🌟 Celebrity appeal takes center stage, with familiar faces like Ben Affleck, Jennifer Lopez, Steve Martin, and John Travolta adding star power to the commercials. According to Keith Cartwright, founder of marketing agency Cartwright, Super Bowl ads are the one occasion when big-name celebrities eagerly pick up the phone. 🎬 Behind the scenes, creative minds like Charles Kidd II, aka "Calmatic," are navigating the challenges of tapping into pop culture to create content that goes viral. It's a dynamic and fast-paced process, but the goal is clear: capture the audience's attention and leave a lasting impression. 🍺 Bud Light is making a comeback after a controversial year, opting for humor to rejuvenate its image. Todd Allen, Bud Light's new SVP of Marketing, emphasizes the shift toward creating ads that bring a smile to people's faces and rebuild the brand's connection with audiences. 🌱 Jeremy Renner's inspirational journey takes the spotlight in a commercial for Silk, a plant-based protein brand. Renner's resilience and determination following a life-altering accident make for a compelling narrative, highlighting the human spirit and the importance of family. 📺 As we look forward to Super Bowl Sunday, it's not just about the game on the field but also about the creativity, star power, and compelling storytelling that will unfold in the commercials. Get ready for a touchdown of emotions and memorable moments! 🚀🏆 #SuperBowl2024 #AdvertisingGame #CreativeMinds #BrandComebacks #CelebrityAppeal #SuperBowlAds