Happy #WorldCocktailDay! 🍸
I'm thrilled to celebrate this day to commemorate the first known definition of a cocktail, published in 1806 by the newspaper Balance and Columbian Repository.
Cocktails are more than just a drink - they are an experience, a reflection of culture, creativity, and the art of mixology. From the classic Martini to the innovative craft cocktails, each drink tells a story and evokes a unique experience. One of the favourite moments to enjoy a cocktail is the #aperitivo, a tradition deeply rooted in Italian culture. Over 75% of Italians consider it an essential ritual!
And it's not just in Italy - the aperitivo is also a cherished moment for French consumers. In fact, around a third of consumers in both countries regularly visit bars and venues for their aperitivo, at least once a month, and some even once or twice a week.
The aperitivo tradition continues to thrive, providing a convivial moment for socialising and relaxation. As the aperitivo trend grows, it remains an important aspect of the Italian lifestyle and a cherished ritual for many consumers. It's a pleasure that deserves to be celebrated, especially on World Cocktail Day! 🍹
#Cocktail #FoodAndBeverage #Mixology