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"Is my personal brand the same as my company brand?" "Where is the line?" Martina Neville, PhD asks the million dollar marketing question with J-Ney Antique to Cole Yancey 🤖 from Automata. And he tells us that its great to use your personal brand when things are going well and no one will scrutinise it. The moment things don't go well, suddenly personal brand is the first thing that's scrutinized when usually there's a larger picture at play. He talks about his journey from attempting to be a dentist then a lab engineer fixing problems, going into sales and now into marketing. It's a wild and inspiring ride filled with tales of what has and hasn't worked for him, so join us. Links below in the comments! Let us know what you think.

As someone with a background in academia, I've witnessed numerous friends transition into various industries, including marketing. It's a decision fraught with complexity, particularly for those deeply attached to the academic world. I've heard snippets about the transition process, I find myself craving a more comprehensive understanding of what life in industry entails. I eagerly await your next episode and the insights it promises to offer ;)

J-Ney Antique

🧠At the forefront of Neuroscience 🧠 Marketing@IXICO

7mo

This was a really fun podcast Cole Yancey 🤖 and I think I probably had as many lightbulb moments as I did laughs, ESPECIALLY about your Costco hotdog twitter account. Wild. Best lightbulb moments for me was to just post, don't wait for permission.

Cole Yancey

The Modern Contractor <> Porcupine Paint

7mo

Super fun sitting down with you two! Maybe someday I'll post my official Costco superfan Twitter handle 🌭

Steve Harvey

Gene maker • CEO and Co-Founder of Camena Bio • Follow me for daily updates on the future of DNA synthesis

7mo

Looking forward to this Cole Yancey 🤖.

Daniel Yip, CSci, MRSB

Driving lab digitalization to enhance life sciences R&D | Lab Automation | Bioprocessing

7mo

This is definitely on my to listen list. Love Cole Yancey 🤖

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