"Is my personal brand the same as my company brand?"
"Where is the line?"
Martina Neville, PhD asks the million dollar marketing question with J-Ney Antique to Cole Yancey 🤖 from Automata.
And he tells us that its great to use your personal brand when things are going well and no one will scrutinise it.
The moment things don't go well, suddenly personal brand is the first thing that's scrutinized when usually there's a larger picture at play.
He talks about his journey from attempting to be a dentist then a lab engineer fixing problems, going into sales and now into marketing.
It's a wild and inspiring ride filled with tales of what has and hasn't worked for him, so join us.
Links below in the comments!
Let us know what you think.
In terms of your what you just said about is my personal brand the same as my company brand, Where is the line, you know, I think for you I guess because you because you already had a personal brand and Automata or Automater knew that. That I guess they they want your brand. They almost knew what they were getting and they were like, yeah, we wanna look like this, yeah. Whereas it it must be difficult, mustn't it, for other people that are in companies and then they want to start building their personal brand. Is there any tips you'd give them? Well, I was in that position and. It was. I'm not going to say that I was like stifled at all. Like I really wasn't like I was in a I was in a position where. I had a number to hit and we were building out our new. We were like building out a team. We had new territories, like I was the first person that had this territory. So we were kind of like figuring things out as well. But it got, it got kind of dicey. When you know things are great. When things are great, things are great. When you're in your numbers, things aren't great. You know you start to get under the microscope when you aren't hitting your number and they start to say like well. What is this doing? Right. Like, can you track your activity on LinkedIn? Like, can you track your personal brand to the numbers that you're hitting? I'm like, well. It's tough. Because a lot of like I did have like a several sales that were like directly related to my content and it was like, yeah, look, I've generated X amount of dollars. From what I've been doing the past six months, six months now. Are they in my territory? No. Like that was the biggest that was the biggest problem. It was like I'm doing this but it's not your territory and and the response was? That's great, but that's not your job. You know what? So I was like, well. I don't know what to tell you. Like can we can we change my position? Cause like this is clearly working and you know, it was there was a disconnect, right? There was a major disconnect And and I think I was pushing an agenda and saying like, look, you gotta trust me, this is working. I'm getting like I saw together this whole presentation of like impressions and like these are all the deals, These are all the leads that I've gotten and the response. And it was, it was, yeah, it was really tough to navigate that because. It just felt like I was. I don't know what the what the phrase is, but I was like talking on deaf ears. Is that like a is that a something people say? So yeah, we say something as I'm talking to a brick wall. Yeah. So yeah. So it's like. I think if you're. I would say, and this, maybe, maybe don't do this, but this is what I'm going to say anyway. Maybe just ask for permission later and like, ask for forgiveness first, right. That's something someone people say. Like, just do it, right? I love this. Just saying, start posting and see what happens, right? Like, I love this. And of course you have to be reasonable, right? Like, don't. Yeah. Like, don't be crazy on LinkedIn. Like kind of keep it within. You know ultimately you need to like understand your pillars and like your goals on LinkedIn and ride with that and like have topics that are your like pillars. But you don't have to ask your boss, like, if you could start posting on LinkedIn, Just start posting, you know, And I got a lot of Flack internally. They were like, oh, who's this guy? Like Mr. Influencer? And I'm like, well, I'm doing it. You guys should too. And they're like, yeah, I'm like kind of a little bit of ribbing. And like that was hard to push through too.
As someone with a background in academia, I've witnessed numerous friends transition into various industries, including marketing. It's a decision fraught with complexity, particularly for those deeply attached to the academic world. I've heard snippets about the transition process, I find myself craving a more comprehensive understanding of what life in industry entails. I eagerly await your next episode and the insights it promises to offer ;)
This was a really fun podcast Cole Yancey 🤖 and I think I probably had as many lightbulb moments as I did laughs, ESPECIALLY about your Costco hotdog twitter account. Wild.
Best lightbulb moments for me was to just post, don't wait for permission.
Have you ever wondered which is
more important, marketing or branding?
The answer is both!
Allow me to explain it to you.
In a congested market, effective marketing is like a megaphone that helps you stand out.
But to maintain attention once it has been captured, you need a strong brand.
Finally, great sales techniques that turn this interest into purchases will increase your revenue dramatically!
I hope this was useful to you.
3 marketing rules that can monumentally increase your wealth.
1️⃣ Is the value of my product worth the cost?
2️⃣ Do customers believe my product/service will alleviate their pain/desire?
3️⃣ Is my brand trustworthy enough?
These rules, although simple, have massive effects on the prosperity of your brand.
Imagine trying to sell a product without knowing what it's made of or who it's for. That’s the struggle of marketing without a brand. Let's build a brand that’s so strong, people will come knocking on your door!
#BrandBuilding#Marketing#Mainmultimediakathryn@mainmultimedia.co.za
To make sure you are marketing your products to the right audience, you need to spend the time building what the brand stands for so you can better represent your products and services to your direct target market.
#Branding#Marketing#Mainmultimedia
Imagine trying to sell a product without knowing what it's made of or who it's for. That’s the struggle of marketing without a brand. Let's build a brand that’s so strong, people will come knocking on your door!
#BrandBuilding#Marketing#Mainmultimediakathryn@mainmultimedia.co.za
Global Marketing Authority Triggering Multimillion-Dollar Revenue Growth for High-Stakes Orgs | SaaS Business Evolution Leader | Diverse Marketing Techniques Expert | Team Development Head
Your product is your best marketing asset. The quality of a product is paramount when it comes to building a strong brand. No amount of marketing is going to salvage a bad product and revive sales. No matter how slick the marketing or how catchy the slogans, if the product itself falls short, the brand’s integrity suffers. Underinvesting in your product will result in unhappy customers, tarnished brand perception, and a product with a short lifespan. Deliver value, and your brand will thrive.
Marketing should be more than an ask and a sale. Learn how lifestyle brand Earl of East keeps its audience coming back for more with inspired, personalized emails—all through the week.
Learn more about Earl of East's success: https://lnkd.in/gKqkBpi3
Marketing might be the life of the party, but don't forget who sets the mood!
Marketing sells the sneakers, but branding makes them iconic.
Marketing may be the sprint, but branding is the marathon.
Branding is all about crafting the heart, soul, and personality of your company.
It's the difference between 'buying' and 'belonging' – because we're not just selling products and services; we're building a tribe of like-minded vibes!
#branding#brand#brandstrategy#brandidentity#brandguidelines#marketing#marketingstrategy#advertising#targetaudience
The dark side of marketing. 🪐
Here's the hard truth ↴
there's a very slim chance you'll convince a potential customer to purchase your offering at first sight.
This is the Rule of 7 → a potential customer needs to come across your brand at least seven times before they take action.
Why?
→ Repeated exposure builds trust. It takes time for people to recognise, remember, and trust a brand.
→ Consistent marketing reinforces your value proposition, making it stick in the customer’s mind.
→ Not every customer is ready to buy the first time they see you. The key is to stay top of mind, so when they’re finally ready to make a purchase, you’re the first brand they think of.
Do you think the rule of 7 applies to you as a consumer? ⬇️
————————————————————
Kamya, Your Neighourhood Marketer🍯🤎
Marketing Tip:
To make your brand memorable, share a story that evokes emotion instead of simply telling them.
People will remember how you made them feel, not what you said.
MSc
7moAs someone with a background in academia, I've witnessed numerous friends transition into various industries, including marketing. It's a decision fraught with complexity, particularly for those deeply attached to the academic world. I've heard snippets about the transition process, I find myself craving a more comprehensive understanding of what life in industry entails. I eagerly await your next episode and the insights it promises to offer ;)