Marketbridge’s Post

When was the last time your marketing team took a risk that paid off? Innovation in marketing is tough, especially in industries where regulations are tight and risks are high. Enter the Innovation Lab—a platform for ideating and testing bold marketing concepts. Here, high-risk ideas with unproven hypotheses have the chance to prove their worth. With clear criteria and rapid execution, an Innovation Lab empowers marketers to push boundaries and drive significant growth while navigating compliance. Unlock the benefits of gathering and analyzing innovative marketing ideas, testing market validity quickly, and quantifying opportunities at scale in our latest whitepaper: https://hubs.la/Q02TyBNv0

Art vs. science? Achieving greater share of voice and captivating audiences in complex markets requires both in equal measure. Our team seamlessly connects strategy with activation to create resonant, emotionally charged brand and demand experiences. These experiences are grounded in business strategy, enabled by data and technology, and effectively measured. See how we’re helping some of the world’s biggest and most ambitious #B2B and #B2C brands stand out and win in the market: https://hubs.la/Q02Qm-PX0

A few of our team members are in the city of lights for Breakthrough '24, soaking up insights and connecting with top go-to-market leaders. ✨ From one conference to the next, our team continues to reinvent growth by engaging with the sharpest minds in B2B and B2C. Want to see where we’re off to next? Check it out here: https://lnkd.in/e-UMBv5T.

Marketing budgets are shrinking, but expectations aren’t. Even with tighter resources, we’re still expected to keep testing, tweaking, and scaling our efforts. Our whitepaper, “Accelerate growth through test-and-learn marketing culture,” dives into these challenges and offers actionable steps to build an efficient, measurable, and scalable marketing strategy: https://hubs.la/Q02SNW0k0 What's inside in the whitepaper? • Budget realities: Marketing spend fell from 9.1% to 7.7% of revenue—leaders must do more with less. • Optimizing the funnel: Balance immediate demand capture with long-term brand investment. • Measurement and testing: Build a framework to assess and improve cross-channel performance. • Key testing levers: Focus on audience, product, channel, and creative for impactful results. • Scaling success: Apply insights to speed time to market and maximize ROI.

A sound strategy isn’t enough to achieve true go-to-market (GTM) transformation and drive sustainable revenue. Not anymore. To maintain strategic integrity across channels, tech, and touchpoints, modern growth leaders need a throughline to activation and ongoing enablement. Our integrated team of growth consulting and marketing experts helps our clients pinpoint, mobilize, and capture their next multi-million-dollar opportunity to transform GTM for their organizations—without losing signal anywhere along the way. See how we’re reinventing go-to-market for some of the world’s biggest and most ambitious brands: https://hubs.la/Q02Qnchj0

With so many new faces in our community, it’s the perfect time to reintroduce ourselves! 👋 We’re Marketbridge. Part GTM consultancy. Part agency. And all about reinventing growth. As an integrated growth consulting and marketing firm, we help marketing and sales leaders in complex markets accelerate performance—with no signal loss from strategy through execution. See what makes our award-winning team of 250+ so special: https://hubs.la/Q02SbhBk0

Smart. Strategic. Show-stopping. If you’re looking for an award-winning partner who fires on all cylinders—from strategy through execution—see what we can do: https://hubs.la/Q02RMVbp0

In the name of redefining growth, we surveyed high tech leaders to gain insights into where generative AI is expected to create new value and disrupt current go-to-market (GTM) models. The results are in—and we're ready to share! https://hubs.la/Q02RH_Fn0 What can you discover in the report? - Top areas of expected AI disruption - Timeframe for adapting the new GTM model - Key inputs needed to optimize GTM performance in the AI era - Investment needs, reimagined job roles, and much more!