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Get ready for a new era of sports advertising! Genius Sports and X are partnering to launch Trend Genius, a revolutionary ad product that leverages real-time conversations on X to maximize engagement during major events like the Olympics. Think: your ads firing up only when the conversation around a specific event is hottest! This data-driven approach ensures your message reaches the right people at the peak of their interest. Read more: https://lnkd.in/dvtVTPXb #Olympics #Ads #SportsTech #GeniusSports #X #SwiftMarketingInsights

Unlock the real value of digital sports marketing. Built for sport, Cortex technology connects data, content and commercial inventory, elevating the fan experience and generating new multi-channel revenue opportunities for sports rights holders globally. Check out https://lnkd.in/enNGYa6d to learn more #SportsBiz #SportsMarketing

How to enhance sports sponsorships with cutting-edge advertising technology https://lnkd.in/dipkffAp (Gallen).- Hampus Lofkvist, vice president of global sales, marketing services at Sportradar, discusses how rights holders are leveraging advanced marketing technologies to keep up with industry and behavioural trends. Sportradar

For many advertisers, it's prime time for activating campaigns tied to sports sponsorships. Adding game countdowns, team standings, and other real-time elements to your creative strategy are proven methods to drive engagement before, during, and after the games. 🏀 🏈 Check out our guide to sports personalization strategies here: https://hubs.la/Q02Lzs9y0

The 2024 Summer Olympics weren’t just a showcase of athletic excellence—they were a game-changer for video advertising. With 30.6 million viewers and 23.5 billion minutes streamed, the games set new benchmarks for media consumption and brand engagement. NBCUniversal's dominance in primetime and record-breaking ad revenue highlight the power of incorporating live sports in media plans. Explore our recap of the key media takeaways from Paris: #Paris2024 #VideoAdvertising #Olympics

The Olympics will be here before we know it, so we've tallied up how consumers feel about sporting event ads and distilled five effectiveness insights that you can leverage for your creative during the Games and beyond. Download The Gold Standard here: https://hubs.la/Q02xcsHc0

Some stats I've seen recently... => TV ad growth is 2.7% (GroupM) => Retail media network ad growth is 17.5% (GroupM) => By 2026, RMN will be greater than TV (Emarketer) => Sports sponsorship forecast to grow at 7.3% (PwC) [makes sense as sponsorship value is tied to TV but does have an outsized influence with live sports] My takeaway, sports should be focusing on providing "fan media networks" not just providing media exposure for sponsor logos. This requires new packaging and new tech. The good news, both are available. #sportsadtech #modernizingsportssponsorship

Post 1: The Importance of Full Slots at LAN Events 🎮 Ensuring full slots at your LAN event is crucial for success. From negative marketing to audience trust issues, many factors influence attendance. Stay tuned as we explore strategies to boost attendance and make your event a hit! #eSports #LANParty #GamingCommunity

In a fragmented video ecosystem in which every impression counts, sports advertising delivers. https://comca.st/3XIDAGm #EffectvEmp