MARKETECH APAC’s Post

Transparency, communication and cohesiveness are at the core of all re-branding projects managed by Blue Bat. This is a good read on why re-branding is about so much more than a cosmetic makeover! "...customers need to understand why you are rebranding. It provides context and reassurance that your company isn’t changing just for the sake of change but rather to better serve customers’ needs and aspirations." https://lnkd.in/gWG-JcFb

Corporate branding is about building a strong identity that resonates with stakeholders, communicates core values, and fosters trust and loyalty. As companies expand globally, they encounter opportunities to enhance their branding strategies. This blog explores these opportunities and offers insights into leveraging them effectively. #corporate #corporatebranding #corporatebrandingstrategy #digitalmarketing #onewebtagmedia

Brand consistency can make or break a business - especially when you’re managing a global team with diverse perspectives like we are at Intelerad. For context: Not long before our recent rebrand, we acquired multiple companies, and each had its own identity. To avoid confusing or burdening our customers and shareholders, we needed a unified brand - rather than something so fragmented. So we set out to define who we are as a company and communicate that clearly to everyone we serve. Why? Because with strong alignment, even a global company like Intelerad can ensure that every customer touchpoint (from our website to our trade show presence) reflects the same core values (supporting clinicians and patients in delivering better care). So, we unified our brand. In the short time since the rebrand, we've already seen significant increases in satisfaction and visibility from customers (including a 47% increase in engagement across our digital platforms!). Brand consistency isn’t an aesthetic choice - it’s a business driver, especially for global organizations. From a stronger internal culture to improved customer engagement, Interelad’s rebrand is strengthening our business today… and positioning us for sustained success tomorrow.

This could be a timely reminder if you are a B2B service business that's been around for a while. Over time, as a business adapts to the market, customer needs or changes to the landscape, as we all have over the last few years, it's not uncommon for your branding to become a little 'out of step' with the business. Unfortunately, a misaligned or outdated brand doesn’t just affect your image - it can create distractions that drain time, and resources, and deter valuable customers or prospective team members away from your business. Here are 4 key symptoms to watch for: 🚩 Your brand messaging no longer resonates with your target customers, leading to disengagement and missed sales. 🚩 Customers face friction in their journey, resulting in frustration and lost opportunities. 🚩 Internal culture is fractured or stakeholder strategies are misaligned, impacting morale and making it harder to attract the right talent. 🚩 Your brand identity no longer reflects your goals or sets you apart from competitors. These gaps can damage your revenue and brand reputation - but they’re fixable. The solution lies in realigning your brand experience with your business objectives. In fact, I’ve seen strategic adjustments in key areas create long-lasting momentum and avoid significant costs. A 6-month brand alignment project for a large New Zealand manufacturing and distribution business completed in 2024 is a great example. With just 7.14% of the projected $350,000 rebrand cost invested, we resolved underlying issues and gained a clear pathway forward without the disruption or cost of a full-scale rebrand. More importantly, the approach fostered lasting team engagement, driving ongoing business benefits that continued beyond the project’s completion. If this strikes a chord, a review of the business-to-brand alignment could be a valuable next step. Reach out if you’re curious to explore that process.

The Branding Observatory made its return to Barcelona, hosted at Telefónica’s Torre Diagonal One. Organized by the Spanish Marketing Association (Asociación de Marketing de España - AMKT), the Forum of Renowned Spanish Brands (FMRE), GfK - An NIQ Company, PONS IP , and Summa Branding, the event gathered industry experts to discuss how brand collaborations can drive growth and relevance in a dynamic market. Telefónica collaborated on the organization of this year’s edition. Conrad Llorens, founder and president of Summa Branding, opened the event, stressing the importance of brand partnerships. Victor Aguado Martin from Telefónica highlighted the role of partnerships in the company’s 100-year history, asserting that collaboration is essential for progress and innovation in today’s interconnected world. He noted that working together allows companies to create a positive impact that transcends barriers. The event featured interviews with industry leaders, including Ana María Avilés Pinto of Tea Shop, who discussed the legal complexities of co-branding, and Blanca Muñiz Castilla of MANGO, who emphasized the brand’s global growth ambitions. Teresa Berdié of ARPA EMC highlighted the social impact of brand partnerships, stating that collaboration extends beyond business, driving innovation and societal transformation. #IberianLawyer #event #brandcollaboration #lawfirm #lawyers Read the full article --> https://lnkd.in/dBs7piyA

Florin Baeriswyl: «How Confucian Values Play an Active Role in Branding »: By aligning branding strategies with Confucian values, companies can build responsible brands that not only achieve economic success but also contribute to societal well-being, Florin Baeriswyl writes in his article for finews.first. #florinbaeriswyl

Rebranding vs. maintaining a legacy brand 💭 Financial services companies have modernized their brand in recent years to attract a wider range of customers; This can be a smart strategic move, as companies like Wise and Bridgepoint demonstrate. But is there also merit in remaining true to your legacy branding? Deutsche Bank believes so. The globally-recognized logo first appeared in an advertisement on April 25, 1974. Even after fifty years, the ‘signpost’ logo still symbolizes the bank’s presence and mission: “This way for modern banking.” CMO and Head of Global Brand & Marketing, Tim Alexander, says: “Deutsche Bank’s logo stands for dynamic growth within a stable environment – the slash symbolizing growth and the square-shaped frame standing for security and stability. The concept behind the logo might be turning 50, but in a complex and volatile global landscape, it is precisely this stability and resilience that our clients are looking for.” Despite favoring long-term consistency in their branding, Deutsche Bank isn’t afraid to evolve their offering - evidenced by their acquisition of UK investment bank Deutsche Numis in late 2023. The answer to building customer loyalty may be striking a steady balance between strategic change and brand stability - And UpSlide has been helping businesses achieve brand consistency for the past 13 years. Feel free to send me a message if you'd like to learn more! Find out more about Deutsche Bank’s logo here: https://okt.to/KjXLe6

Sustainability was once a differentiator, but resilience is now at the forefront of B2G branding. In Bluetext latest blog, we unpack strategies for highlighting industrial strength and reliability to government buyers. Read it here: https://lnkd.in/e3gW-K83... Bluetext

AthenaGo(.)com Upgrades to Athena(.)com, Elevating Global Brand Visibility While domains with additional words may serve as a temporary solution, they often dilute brand identity and hinder long-term marketing efforts. https://lnkd.in/dE8ZCeMX Athena

𝐈𝐦𝐩𝐚𝐜𝐭 𝐎𝐟 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐢𝐧 𝐄𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 Brand image has been an essential aspect of business organizations as it helps identify uniqueness and creates the image of trust, consistency, and conformity. Read More: https://bityl.co/MTpN #branding #brandimage #brandidentity #brandinginspiration #technologies #emergingtech #emergingtechnologies #technologytrends #businessmagazine #thecioworld