MARKETECH APAC’s Post

Global innovation in the food and beverage sector hit an all-time low for the first 5-months of the year. 65% of all product launches were identified as "renovation", line extensions. This is troubling on 2 fronts: 1. 69% of Canadian FMCG categories experienced a unit buy decrease in 2024 Q1 vs, YAGO 2. As part of the IFT First, the annual Food Science and Innovation Expo held July’2024 in Chicago, the panel identified Innovation as a key strategy to re-engage consumer spending in the FMCG sector.

𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 𝐒𝐨𝐟𝐭 𝐃𝐫𝐢𝐧𝐤𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The Singapore soft drinks market is projected to exhibit a growth rate (CAGR) of 4.60% during 2024-2032. The rising consumer health consciousness, the increasing demand for low-sugar and functional beverages, innovative product offerings, aggressive marketing campaigns, and a growing preference for convenient, on-the-go consumption options are some of the major factors propelling the growth of the market. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/ge9Wzmy4 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬: A shift towards healthier options, premiumization, and convenience is driving market growth. Consumers are seeking low-sugar, functional, and on-the-go beverages while being open to new flavors and experiences. ● 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Technological advancements and a focus on sustainability are fueling product innovation. Plant-based, probiotic, and fortified beverages are gaining traction, while eco-friendly packaging is becoming essential. ● 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Robust marketing strategies, including digital and social media campaigns, are essential for reaching consumers. Wide distribution channels ensure product accessibility and contribute to market growth. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gisGvZDK #SoftDrinks #Soda #Refreshing #Beverages #ColdDrinks #DrinkUp #Fizz #Pop #marketreport #marketforecast #marketanalysis #marketgrowth #imarcgroup

𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 𝐒𝐨𝐟𝐭 𝐃𝐫𝐢𝐧𝐤𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The Singapore soft drinks market is projected to exhibit a growth rate (CAGR) of 4.60% during 2024-2032. The rising consumer health consciousness, the increasing demand for low-sugar and functional beverages, innovative product offerings, aggressive marketing campaigns, and a growing preference for convenient, on-the-go consumption options are some of the major factors propelling the growth of the market. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/ge9Wzmy4 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬: A shift towards healthier options, premiumization, and convenience is driving market growth. Consumers are seeking low-sugar, functional, and on-the-go beverages while being open to new flavors and experiences. ● 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Technological advancements and a focus on sustainability are fueling product innovation. Plant-based, probiotic, and fortified beverages are gaining traction, while eco-friendly packaging is becoming essential. ● 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Robust marketing strategies, including digital and social media campaigns, are essential for reaching consumers. Wide distribution channels ensure product accessibility and contribute to market growth. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gisGvZDK #SoftDrinks #Soda #Refreshing #Beverages #ColdDrinks #DrinkUp #Fizz #Pop #marketreport #marketforecast #marketanalysis #marketgrowth #imarcgroup

𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 𝐒𝐨𝐟𝐭 𝐃𝐫𝐢𝐧𝐤𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The Singapore soft drinks market is projected to exhibit a growth rate (CAGR) of 4.60% during 2024-2032. The rising consumer health consciousness, the increasing demand for low-sugar and functional beverages, innovative product offerings, aggressive marketing campaigns, and a growing preference for convenient, on-the-go consumption options are some of the major factors propelling the growth of the market. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/ge9Wzmy4 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬: A shift towards healthier options, premiumization, and convenience is driving market growth. Consumers are seeking low-sugar, functional, and on-the-go beverages while being open to new flavors and experiences. ● 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Technological advancements and a focus on sustainability are fueling product innovation. Plant-based, probiotic, and fortified beverages are gaining traction, while eco-friendly packaging is becoming essential. ● 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Robust marketing strategies, including digital and social media campaigns, are essential for reaching consumers. Wide distribution channels ensure product accessibility and contribute to market growth. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gisGvZDK #SoftDrinks #Soda #Refreshing #Beverages #ColdDrinks #DrinkUp #Fizz #Pop #marketreport #marketforecast #marketanalysis #marketgrowth #imarcgroup

🌟 Discovering Opportunities in the Global #Functional #Drinks #Market! 📈 Did you know? The Global Functional Drinks Market surged to a whopping USD 152.5 Billion in 2022 and is projected to expand at a robust CAGR of 7.8% till 2029, reaching nearly USD 258 Billion! 🚀 🔍 Want to know more? Request a free sample report and unlock the full potential of the Functional Drinks Market today! 👉https://lnkd.in/dpmnHF43 🔍 Dive into our latest research report for a comprehensive analysis of this thriving market! From energy drinks to probiotic beverages, we explore the diverse spectrum of functional drinks catering to health-conscious consumers worldwide. 💪 🌍 Regional Insights: Uncover market dynamics in North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, and seize growth opportunities in each region. 🌐 🔬 Market Dynamics: Learn how factors like health trends, innovative formulations, and evolving consumer preferences are reshaping the landscape of functional beverages. 💡 🏆 Competitive Landscape: Get insights into key players like Red Bull, PepsiCo, and Coca-Cola, and understand how they stay ahead through innovation, branding, and strategic alliances. 🤝 💼 Opportunities & Challenges: Discover growth prospects in emerging markets, the importance of customization, and strategies to overcome industry challenges like regulatory compliance and consumer perception. 🌱 💡 Trends: Stay ahead of the curve with insights into rising trends like clean labeling, personalization, sustainability, and technological advancements driving product innovation. 🌟 🎯 Segment Analysis: From ingredient types to distribution channels, delve into effective segmentation strategies to target specific consumer segments and enhance market penetration. 📊 💼📊 #FunctionalDrinks #MarketResearch #HealthandWellness #Innovation #GlobalTrends

From Keto to Paleo, the Covid-19 pandemic has accelerated the adoption of healthy living among a wider set of consumers. Aligned with this greater awareness of 'healthfulness', the interest in so-called Clean Label foods has grown. But how do consumers' perceptions of the Clean Label concept vary between countries and regions? And how can Clean Label food brands make sure their marketing is developed with each local market target group in mind? https://lnkd.in/dbQxy9GB Our latest case study shows how we used social media analytics tool Talkwalker to glean local market insights to help our FMCG client position their clean label brands in Brazil, Germany, France and the UK. #SocialIntelligence #SocialListening #ConsumerResearch #Brazil #ConsumerInsights

In a genius marketing move, Nestlé has just announced the launch of Vital Pursuit, a new line of foods tailored for GLP-1 weight loss medication users and those focused on weight management. https://lnkd.in/e96nEsPJ The first stage of the "Ozempic Effect" was the copycatting by providers to capture market share among willing consumers. This move by Nestlé is going to trigger the next wave of the Ozempic Effect: the capitalization of brand association. I look for more packaged food companies to offer "Ozempic Effect" foods. I fully expect to see food, drinks, even bottled water, soon promoting that it's specially formulated for GLP-1 users. I'm not questioning what Nestlé is introducing, but rather why consumers (in general) turn to branded solutions when they could (for example) prepare similar meals themselves? The answer may lie in behavioral economics principles: Convenience and Cognitive Ease: Ready-made solutions save time and effort. Vital Pursuit offers convenience, reducing the cognitive load associated with meal planning and preparation. Perceived Expertise and Trust: When a trusted brand like Nestlé introduces a product line, it carries an implied endorsement of quality and effectiveness. Consumers may trust these meals more than their own preparations. Social Proof and Bandwagon Effect: A well-known brand responding to a trend creates a sense of validation and urgency. If others are using these products, consumers may feel compelled to join in to avoid missing out. Optimism Bias: Consumers may believe that using products specifically designed for their needs, like GLP-1 compatible meals, increases their chances of success in their weight management journey. Brands can harness similar behavioral insights to tap into emerging trends. For example, creating products marketed as "AI-ready" or tailored to specific technological advancements can attract consumers seeking convenience and perceived expertise. The key is to understand and align with consumer behaviors and preferences, offering solutions that are easy to adopt and perceived as beneficial. At Havas Edge, we specialize in understanding these nuanced consumer behaviors and leveraging them to deliver targeted, effective marketing strategies. We can help brands like yours tap into these trends and reach the right audience with the right message. Contact Allie Wiggins to explore how we can help your brand stay ahead of the curve and connect with consumers in meaningful ways. #consumerbehavior #ozempiceffect #brandstrategy

In a strategic view, Marico targets to derive 25% of its revenue from foods and premium personal care by FY27. Marico Ltd. eyes major revenue traction from foods and premium personal care products. It plans to contribute 25% of the total revenue from these two verticals by FY27. The development has been evoked by trends in the market and innovation at Marico. Diversification and Growth It has said that foods portfolio is likely to contribute 15% and premium personal care is likely to add 10%. The business will then have less dependency on any category and drive sustainable growth. Diversification into Foods The foods segment consists of brands such as Saffola and shows excellent synergy with the emerging health trends globally. Marico will look at extending the platform of healthy products to garner a higher share of wallet opening, targetting 15% revenue from this business itself. In personal care, Marico focuses on premium products. Kaya and Parachute Advansed would be the brands positioned to help drive the 10% revenue target. Marico strives to leverage technology and consumer insights in bridging demand for premium personal care products. Strategic Investments and Market Expansion This vision is achieved by putting money into R&D, marketing, and distribution. The Company desires to grow its market reach both domestically and in international markets, by developing a robust supply chain and technology. Sustainability and Consumer Engagement Sustainability and consumer engagement are taken into consideration in Marico's strategy through the adoption of eco-friendly practices and the enhancement of digital consumer experiences. This way, Marico will have developed a more resilient business model. Conclusion The fact that foods and premium personal care are likely to contribute 25% to revenues for Marico by FY27 showcases its strategic maturity and market responsiveness. With portfolio diversification and investments in high-growth categories, Marico has secured its future and is well poised to build strong competitive advantage in FMCG. #fmcg #marico #health #beauty #food #care

Protecting the growth and vitality of the Australian consumer packaged goods (CPG) industry is paramount. This means championing and empowering emerging brands, ensuring that innovation and choice continues to thrive on retail shelves. A thriving industry where both small and large players cohabitate. By fostering healthy and robust competition we give consumers choice of high-quality, innovative and sustainable products, and enable emerging CPG brands to thrive. CPG brand owners need the support, 2023 threw them curve balls, and there were many brand closures. It was also however, a year of some exciting brand launches too. Read more about it in Food & Drink Business magazine where I covered the state of the 2023 start up market.

Sometimes bigger isn't better. Tropicana Brands, once lost in the sea of PepsiCo's vast portfolio, is now carving out its niche and diversifying its partnerships. Over the past decade, we've watched conglomerates gobble up adjacent brands to expand their portfolios. But how big is too big? Are we on the brink of seeing more companies sell off these brands to focus on their core segments and allow those brands to thrive independently? Check out the article to see how Tropicana is navigating this shift: https://lnkd.in/gs2WSEgs What are your thoughts? Will this trend continue? Share your insights below! #businessstrategy #brandmanagement #innovation #Tropicana #PepsiCo #industrytrends