MARKETECH APAC’s Post

Pos Malaysia Berhad has recently released a new animated brand film that showcases the company’s transformation story over the past two centuries to become more than just a post office for the populace today, and its steadfast commitment to delivering connections and improving lives. #brandcampaign #advertising #malaysia ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

Invengene Limited’s brand transformation, led by Landor, involves a brand positioning, voice and visual identity that reflects how it accelerates the pharmaceutical industry’s growth. Ronita Mukerjee, executive director of client services, at Landor India, said, “Through a purpose-driven brand positioning and a unique brand identity; we were able to help Invengene stand out and stand for something in a very cluttered category." #marketing #brandtransformation #healthcare ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

Land Transport Authority (LTA) Singapore has partnered with MullenLowe Singapore to celebrate the 10th year anniversary of the iconic ‘Thoughtful Bunch’ through a birthday bash, a 3-day roadshow, and an exclusive partnership with BreadTalk. Roan Ebrahim, regional business director at MullenLowe Singapore, said, “We also aimed to shift the strategy from the ‘what’ to the ‘why’, seeking to remind commuters on why we should choose to be gracious, from being focused on raising awareness to being driven by motivation.” #marketing #integratedcampaign #singapore ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

OPPO India's ‘Vishwas Ka Deep' campaign highlights the different ways Diwali is celebrated across India, celebrating unity amidst diversity. “With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, and how the light of trust and hope unites families, friends, and communities," Karan Dua, head of brand marketing at OPPO India, said. #marketing #campaign #india ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

Philippine fast-food franchise operator Shakey's Philippines (Shakey's Pizza Asia Ventures, Inc.) is setting plans to expand its operations in the United States by incorporating a subsidiary in the local market. In a recent disclosure, SPAVI said that the intended principal activities shall include owning and operating stores and franchises, as well as to market Shakey’s Group’s products and brands. #marketexpansion #fastfood #businessoperation ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

Understanding of consumer behaviours and preferences is critical to any marketing strategy change. With these insights, brands can offer relevant experiences that encourage customer retention and engagement, thus being competitive and building better and enduring relationships for future growth. Participating in a panel discussion about consumer insights’ role in redefining marketing strategies at our upcoming 'What’s NEXT in Marketing: Indonesia 2024' conference is Dedy Purwanto, Head of Marketing, Finance, and Strategy at Quipper. He will be joined by Bharat Buxani, Senior Vice President of Marketing at 99 Group (99.co | Rumah123 | SRX) , Yosua Tanuwiria, VP Marketing at Pluang, Munas van Boonstra, Managing Director for SEA at Monks, and Edo D., Director of Sales & Marketing at ASTON Priority Simatupang Hotel & Conference Center. Join us on 7 November 2024 at Pullman Jakarta Indonesia. Don't miss out on this insightful event—secure your spot by registering HERE: https://lnkd.in/gN8fDa_k. #WhatsNEXT2024 #WNID2024 #marketing #Indonesiaconference

Cadbury Celebrations’ campaign urges families to rediscover the sweetness of in-person connections, reminding us nothing can replace the warm embrace of loved ones. Nitin Saini, vice president of marketing at Mondelēz International India, said, “This campaign is a reminder that no virtual greeting can match the magic of being together and celebrating the joy of connection.” sukesh nayak, chief creative officer at Ogilvy India, also explained, “This year, we’ve brought back the magic of celebrating Diwali with your loved ones, the sweet-old way.” Shekhar Banerjee, chief client officer & office head for West, North & East at Wavemaker India, expressed, “This Diwali, Cadbury Celebrations becomes more than just a treat; it weaves itself into the fabric of the festival, sparking joy and togetherness.” #marketing #campaignfilm #india ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE