MARKETECH APAC’s Post

We're partnering with Brand Metrics ! 🎉 Yet another amazing partnership that will enhance ad opportunities for publishers and advertisers! 🔥 What value does it provide: ✅ Comprehensive brand lift data ✅ Measuring impact on brand on awareness, consideration, buying intent ✅ Empowers users with data-driven insights for better campaign outcomes 🇬🇧 National World plc UK's only local publisher provides all customers with a comprehensive brand lift campaign report as their standard. Their customers have been benefiting from a 19% greater brand lift! 🤯 🤝 Join us in transforming the ad landscape! Learn more: https://hubs.la/Q02B4kVY0 🌴😎🇫🇷 Meet both our teams in Cannes! Don't miss out, book a meeting with us here: https://hubs.la/Q02B4qyK0 #danads #weknowselfserve #brandmetrics #datadriveninsights #advertising #adtech #selfserve #automation #advertisers

Publishers like NationalWorld have created a strong partnership with Brand Metrics to change the digital reporting narrative for SMEs. More Publishers are going to want to start using the brand and intention based KPIs from Brand Metrics...which is exactly why we are building an integration within our automated self serve platforms at DanAds.

The advertising world has entered a new era where agility, creativity, and technology intersect. As ad agencies grapple with digital transformation, staying competitive means more than just delivering creative campaigns. It’s about using the right software solutions to streamline workflows, optimize budgets, and harness real-time data insights. Explore how agencies can thrive in this tech-driven world while maintaining the human touch that sets them apart. #AdTech #DigitalTransformation #AgencyLeadership #Innovation

Transform your digital marketing strategy with the power of AIGC! Discover how Qihoo 360's So.com AI Brand Express is setting a new standard for real-time user interaction, boosting trust and engagement. Dive into the future of advertising where personalization and immediacy reign supreme. #AIGC #DigitalMarketing #BrandEngagement

Given that most customers now make purchasing decisions via their handheld devices, it is crucial to tailor digital and performance marketing strategies to meet mobile preferences. This involves optimizing websites and content for mobile users, utilizing mobile-friendly ad formats, and leveraging data analytics to understand mobile user behavior. Additionally, personalized mobile marketing campaigns and responsive design ensure a seamless user experience, fostering higher engagement and conversion rates. By prioritizing mobile optimization, businesses can effectively reach their audience, enhance customer satisfaction, and maximize their return on investment in the mobile-driven market. https://500.digital/

In the quest for cost-saving measures, quality often gets overlooked. Choosing between a white-label DSP and a self-serve DSP depends on various factors like control, customization, branding, and support. Here are the key differences between the two: ⚪ White-Label DSP 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: Allows companies to rebrand and customize the platform with their own logo and brand identity. Ideal for agencies or businesses that want to offer DSP services under their own brand. 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Offers extensive customization options to tailor the platform according to specific needs and preferences. Users can modify the user interface, workflows, and features to suit their business model. 𝐂𝐨𝐧𝐭𝐫𝐨𝐥: Provides more control over the platform, including the ability to set up custom algorithms and unique ad-buying strategies. Greater control over data and analytics, allowing for more personalized reporting and insights. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞: Typically includes dedicated support and maintenance services from the provider. Users benefit from ongoing updates and improvements managed by the provider. 𝐂𝐨𝐬𝐭: Often involves higher initial setup costs and ongoing maintenance fees. Suitable for businesses with a larger budget and a need for a tailored solution. ⚫ Self-Serve DSP 𝐄𝐚𝐬𝐞 𝐨𝐟 𝐔𝐬𝐞: Designed to be user-friendly with intuitive interfaces that allow users to manage their own campaigns. Suitable for businesses and marketers who prefer to handle their ad buying without extensive customization. 𝐒𝐩𝐞𝐞𝐝 𝐚𝐧𝐝 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞: Quick to set up and start using, with minimal initial investment. Users can easily create, manage, and optimize campaigns without needing extensive technical knowledge. 𝐂𝐨𝐧𝐭𝐫𝐨𝐥: Provides control over campaign management but with less flexibility in terms of platform customization. Users can still set targeting options, budgets, and bid strategies, but within the constraints of the platform. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Usually includes standard support, such as tutorials, FAQs, and customer service. It may not offer the same level of dedicated support as a white-label DSP. 𝐂𝐨𝐬𝐭: Generally more cost-effective with lower upfront costs and usage-based pricing. Suitable for smaller businesses or those looking for a more straightforward solution. Contact our experts today for personalized guidance and detailed insights - https://lnkd.in/gTCfS-eM #decenterads #adtech #programmatic #advertising #media #digital #revenue

Skai Study Reveals Rising Digital Ad Spend Despite Increasing Costs Know more:- https://lnkd.in/geJkYGCh #skai #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

In today's dynamic advertising landscape, a one-size-fits-all approach simply doesn't cut it. At Hashtag Orange, we believe in a people-first strategy that combines the best of traditional and digital tactics to deliver exceptional results for our clients. Indiantelevision recently featured our founder and CEO, Mukesh Vij, in an article highlighting our innovative approach to digital marketing. This commitment to innovation, along with our core values of teamwork and client satisfaction, truly sets us apart. Read the full article here: Mukesh Vij Indiantelevision.com #HashtagOrange #HO #AdvertisingStrategy #DigitalMarketing  #PeopleFirstApproach #MarketingInnovation #DynamicAdvertising  #Marketing #Advertising #Innovation #Creativity  #Omnichannelmarketing #Resultoriented  #DigitalMarketingAgency https://bit.ly/4bd6ILa

The digital advertising landscape is undergoing a profound transformation, fueled by advancements in AI, rich media, and interactive messaging. Brands must embrace tools like click-to-chat ads and RCS to create seamless customer experiences that enhance engagement and drive conversions. Understanding customer behavior through data insights will be crucial for tailoring campaigns and optimizing outcomes. As technology continues to reshape interactions, advertisers must prioritize adaptability and personalized approaches to stay ahead in a competitive market. #DigitalMedia #Advertising #BusinessTransformation

AI’s impact on automotive digital advertising is transformative. It allows marketers to leverage data-driven insights to create more targeted and personalized campaigns. AI algorithms can analyze vast amounts of data to identify patterns and trends, enabling marketers to understand customer behavior and preferences better. This understanding allows for the creation of more relevant and engaging ads, leading to improved click-through rates and conversions..... Read More 👇 #automotivemarketing #automotive #automotiveindustry #truckracing #carsales #ceskytrucker #digitalmarketing #marketing #trucks #worldtruckracingpromotion #automarketing #carmarketing #fiaetrc #cars #dealership #automotivesales #salespromotion #autosales #dealershipmarketing #automobilemarketing #cardealership #socialmediamarketing #dealerships #bell #carbusiness #branding #cardealermarketing #automotivedigitalmarketing #autodealers #spareparts