MARKETECH APAC’s Post

I had the pleasure of sharing the stage today with Shane O'Rourke at The MarTech Summit, to talk about Customer Experience. Thinking about the topics we covered, and listening to the other speakers, I was struck by a common thread that is about putting the consumer at the center. When planning channel strategy, really thinking about the job the customer is trying to get done in that moment, and driving consistency of the customer experience across channels, is the key to driving sales, brand love and loyalty. Technology tools can enable a lot, but we need to use the tools to serve the humans we’re trying to engage.

Fresh off the Acquis Cortico-X press: Explore how leading companies are leveraging granular data and advanced tools to deliver hyper-personalized experiences at scale. #CX #CustomerExperience

🚀 Digital Transformation in Business Processes: Enhancing Performance Through the Customer Journey In today’s fast-paced digital world, businesses must continuously adapt to meet customer expectations. One effective way to drive digital transformation is by optimizing the customer journey. By mapping each stage—from awareness to post-purchase support—organizations can pinpoint opportunities for digital solutions to streamline processes, improve efficiency, and enhance customer experiences. Key opportunities for digitalization include: Marketing Automation: Targeting the right audience with personalized content. CRM Systems: Tracking interactions for better service and marketing. E-commerce Platforms: Simplifying the purchasing process. Supply Chain Management: Improving logistics and delivery tracking. Customer Support Automation: Leveraging chatbots and self-service portals. By embracing these technologies, businesses can transform their operations and stay ahead in an increasingly competitive market. 🌟 #DigitalTransformation #BusinessProcesses #CustomerExperience #Innovation #Tech #Automation #CustomerJourney #BusinessGrowth

📰 News: 📰 --- 🚀 Elevate Your Strategy with MarTechBot: Connecting Digital Experience to Success! 🌟 Transforming digital experiences isn't just a buzzword; it's a strategic power move! Dive into the best responses from MarTechBot on how to connect digital experience to your strategic capabilities. Trust me, folks, this is where the magic happens! 💡 --Did You Know?-- - Companies leveraging MarTech see a 20% increase in customer satisfaction. - 55% of marketers report improved strategic alignment through digital transformation. - 76% of organizations using sophisticated MarTech are more likely to exceed their revenue goals. In this latest edition, we showcase an insightful Q&A about the impactful role of digital experience transformation and how it aligns with your organizational strategy. 🌐 --Here’s a sneak peek:-- --Customer-Centric Approach:-- Understand and meet evolving customer needs with market research and data analytics. --Technological Expertise:-- Leverage cutting-edge technologies like AI and automation for seamless digital experiences. --Agility and Adaptability:-- Stay nimble in your strategies to quickly adapt to market changes and enhance customer satisfaction. Now, what are you waiting for? 🚀 Give MarTechBot a try today! With 10+ expert personas and an image generator, it’s your ultimate digital sidekick. 🔔 --Join the conversation:-- Drop your thoughts in the comments below and don't forget to follow Bernier Group for more insights on digital transformation and business culture! #Hospitality #Ecommerce #Retail #Commerce #Manufacturing #Logistics #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ https://lnkd.in/ePhS8Hwg

As we navigate the ever-changing world of marketing, we must always be conscientious that what may work today may not work tomorrow & be ready to adapt promptly to continue serving the customer. The status quo isn't the way. How Marketing & Call Center Operations Have Evolved — And Why We Must Adapt In the last decade, marketing and call center operations have undergone a radical transformation. The shift from traditional outbound methods to a customer-centric, data-driven approach is undeniable. Today’s consumers expect more than just service — they want personalization, convenience, and seamless experiences across all touchpoints. 🔄 The Old vs. The New: * Old: Scripted, one-size-fits-all messaging. * New: Tailored, real-time interactions driven by data insights and customer preferences. * Old: Reactive customer service. * New: Proactive engagement, anticipating needs before they arise. * Old: Channel-specific strategies. * New: Omnichannel integration that ensures consistency and convenience, no matter where the customer engages. 💡 Adapting to Stay Ahead: To meet these new demands, we must reimagine both marketing and call center operations. This means: * Leveraging AI & automation to provide faster, more personalized responses. * Integrating data analytics to understand customer behaviors and preferences. * Training teams to focus on building relationships rather than just resolving issues. Staying in the status quo is no longer an option. Businesses that adapt will not only retain customers but also build loyalty in ways we never thought possible. Are your operations aligned with today’s customer needs? Let’s chat about how we can help your business make the shift. #MarketingTrends #CallCenterEvolution #CustomerExperience #BusinessGrowth #CMO

Today is #StartupSunday and we are talking about #customerexperience: In 2020, we saw rapid growth and transformation as businesses responded quickly to uncertainty and changes brought by the pandemic. However...7th Dec 2022 By Peter Lorant COO EMEA - What do you understand about your own #business and its #customer #experience? For more #marketing, #sales, and #CX tips, follow us on all social media platforms. We dive into different #marketingstrategies and #salestips topics each day!

Over the past year I have been deeply involved in configuring Multi-Channel and Omni-channel digital communication solutions for clients. The change in technological capabilities within these platforms is really impressive. Over the past year I have seen the following: 🤖 Practical AI Integration: AI’s role has expanded beyond just being hype to real-world applications—like advanced chatbots and predictive analytics—that streamline engagement and reduce operational overhead. Gen AI is even more exciting! 🖥️ Advanced Use of Data via CDPs (Customer Data Platforms): Most Omnichannel platforms now use CDP's. This is more powerful than ever, enabling businesses to unify customer data and deliver highly personalized messaging. ⛓️💥 Seamless Integrations with Low/No Code: It’s becoming easier to connect multiple systems and channels without heavy coding, which can reduce development time and speed up time to market. ✅ Persistent, Opted-In User Data: Maintaining opt-in data across channels is now integral to delivering real omnichannel experiences while staying compliant with privacy regulations. 🔐 Enhanced Security with MFA: Platforms now have Multi-Factor Authentication as the standard, providing stronger protection for both platforms and end-users. ⏰ Significant Time Savings: Sophisticated workflow automations cut down on the effort needed to design and deploy complex customer journeys. Needless to say, I think businesses in 2025 have a huge opportunity to leverage these platforms and technology for increased ROI and improved customer experience. However, the need to get their data right has never been more important. Don't waste your money on communications platforms until your data is clean / has been cleaned up. Focus on that first and then take advantage of this powerful technology at your disposal

Today is #StartupSunday and we are talking about #customerexperience: Sabio has been honoured with an ‘IMPACT 2022’ award for its efforts in promoting the importance of customer relations The d22nd Sep 2022Sabio Group’s Disrupt Wins Award - What do you understand about your own #business and its #customer #experience? For more #marketing, #sales, and #CX tips, follow us on all social media platforms. We dive into different #marketingstrategies and #salestips topics each day!

Staying ahead in customer service is crucial, especially in the fast-evolving HLS and service sectors. Salesforce's latest blog, "5 Customer Service Trends You Need to Watch," provides invaluable insights for our industry. Here are the key takeaways: - AI and Automation: Leveraging AI for customer service is transforming efficiency and personalization. - Omnichannel Support: Integrating multiple channels to provide seamless customer experiences is becoming standard practice. - Proactive Service: Anticipating customer needs before they arise can significantly enhance satisfaction and loyalty. - Self-Service Options: Empowering customers with robust self-service tools is a game-changer for improving service speed and efficiency. - Data-Driven Decisions: Utilizing customer data to inform service strategies ensures more targeted and effective support. At Mav3rik, a proud Salesforce partner, we are dedicated to helping organizations in the HLS sector harness these trends to drive exceptional service and growth. How are you integrating these trends into your customer service strategy? Let's connect and discuss how we can elevate your service experience. #Marketing #DigitalStrategy #IndustryTrends #CustomerService #HLS #Salesforce #AI #Automation #CustomerExperience

Today is #StartupSunday and we are talking about #customerexperience: — Self-serve reputation management delivers immediate business value for customers using social and review data to enhance their CX progr21st Feb 2023InMoment Announces Reputation Management Solution - What do you understand about your own #business and its #customer #experience? For more #marketing, #sales, and #CX tips, follow us on all social media platforms. We dive into different #marketingstrategies and #salestips topics each day!