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Domino’s Pizza enlisted TV personality Simon Cowell for an ad campaign that promotes new quality control measures at the chain. Cowell dons the cap of quality captain, reviving a tough-as-nails judge persona made famous on shows like “The X Factor” and “American Idol”:

Simon Cowell judges Domino’s Pizza alongside new quality captains

Simon Cowell judges Domino’s Pizza alongside new quality captains

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