As the marketing procurement sector gathers at ProcureCon Europe Series in London this week this article by Bruno Gralpois of Agency Mania Solutions is very timely when discussing agency relationships. There's a handy checklist included in the article. Taylor Pruitt Teri Wiegman
Writing on the Marketing Procurement iQ website Bruno Gralpois of Agency Mania Solutions says that it has never been more complex or challenging as a professional discipline. Selecting the right agency partner is no longer good enough for marketing leaders and CMOs to deliver on their brand’s mission and growth agenda, no matter how amazing that agency might be. The wake-up call, Bruno says, is now resonating with an increasing number of marketing leaders and CMOs, who are perplexed as to why working with the best agencies in the world is falling short of expectations. Agencies simply cannot deliver unless they, along with marketing teams, are adequately supported with the right tools and resources. Operational excellence in agency management is an ongoing commitment to improvement. It requires embracing principles and ways of working together that ultimately drive growth. Read the article in full for a comprehensive list of the most fundamental operational components. https://lnkd.in/eFSvevtr Taylor Pruitt
Agree on the topic of investing in tools, and promoting the value of these tools clients. I must say the pitch process must be arduous on the agencies when it is highly likely they already know they will not be retained vs other pitches of new from the outset - maybe everyone is keeping their best self for brand new pitches only that has better odds?