Marketing Procurement iQ reposted this
Marketing Procurement is in the driving seat when it comes to the value versus savings equation. The concerted move away from an over-reliance on savings towards value creation is helping reshape the role of Procurement within many organisations. Many thanks to Geoff Hall and Marketing Procurement iQ for publishing the article in full. Illumino Partnership #marketingprocurement #agencymanagement
SPRING Production has expanded its business development team by appointing Sharzeen Aman as Business Development Manager. Aman started her career in corporate events at The Noord Group and The Network Group Events but quickly pivoted to new business, where she has amassed a wealth of experience across various industries, including Healthcare, FMCG and Maritime. Following her time at FleishmanHillard, Aman worked alongside SPRING Production’s Head of Growth, Austen Donnellan, at Bray Leino, where she drove growth as a New Business Manager, consistently securing new clients over three years. “The work produced at SPRING Production is beyond anything I have seen before,” said Aman. “Combined with the company’s values, history and culture, I knew I wanted to be part of the team. I’m looking forward to embedding myself in the company and expanding our portfolio with creative and meaningful brands the team are excited to work with.” “We’re thrilled to welcome Sharzeen,” said Donnellan. “She’s joining the company at a significant point in our growth and will play a crucial role in the business development team. Read the full article here https://lnkd.in/e46aUbZx Ina Niessler Jack Threlfall Tom Bird Lars Bo Hansen
In his second article for Marketing Procurement iQ, David L. looks at 'How Procurement Can Drive Value by Selecting the Right Events Agency' He says that Marketing Procurement plays a pivotal role in ensuring the success of company events when recognising brand fit, stakeholders and focusing on risk and cost avoidance rather than just direct savings. When companies invest in these events to bolster their brands, the role of procurement in selecting the right events agency becomes critical. Here’s how procurement can add significant value. David says that the roles of corporate events in marketing strategy can broadly be categorised into three types: ➡️ Internal Events ➡️ Branding Events ➡️ Public Relations (PR) Events Types of Corporate Event Stakeholders: ➡️ The Decisive Stakeholder ➡️ The Creative Stakeholder ➡️ The Hybrid Stakeholder Key Considerations for Procurement in Event Management ➡️ Brand Fit ➡️ Creativity ➡️ Timeliness ➡️ No fuss ➡️ Delegate Experience ➡️ Budget Compliance Adding Value Through Procurement Procurement’s role in event management extends beyond cost-saving. Read the article in full to learn how procurement can add value. Great article and check list. https://lnkd.in/gDASMf3z David L. Darren Woolley
Media inflation set to rise in 2025 and 2026 according to WFA Outlook report Nine out of 10 top global markets expected to see inflation rise more than in 2024. Rising media inflation will be the story of the next two years, according to the latest WFA Outlook report, which for the first time includes predictions for the world’s top 10 media markets two years ahead. The second edition of WFA Outlook 2024, our industry-wide poll of media price inflation forecasts, reveals 2024 media price inflation forecasts have picked up slightly from 3.1% forecast in April to 3.3% now, with increases in US and Western Europe offsetting forecasted reductions in China and Japan. And this pattern of increasing media price inflation looks to be the story for the next few years. To read the full article visit Marketing Procurement iQ https://lnkd.in/gBX7urDs Laura Forcetti Alice Tomlinson Alastair Ray Cortex Media MediaSense Ebiquity plc Havas dentsu Omnicom Media Group UK Publicis Groupe Publicis Media Havas Media Network the7stars
Audience Extension Networks – A Guide for Advertisers MediaSense publishes its fourth guide in the very handy Insight Series examining considerations and best practice for buying open web inventory via the major ad platforms and their Audience Extension Networks (AENs). Written by MediaSense subject matter experts, Audience Extension Networks – A Guide for Advertisers focuses on: ➡️ What AENs are and where they exist. ➡️ The potential benefits for their inclusion on media plans as well as the areas of concern advertisers should be aware of. ➡️ Best practice steps and advice to mitigate risks. You can read the article in full and download the report at Marketing Procurement iQ https://lnkd.in/ecXFJpdD This is a subject we have covered in depth at the Marketing Procurement iQ Conference (Europe) in April 2024 where Nicholas Louisson and Dan Brown presented their session 'What are audience extension networks and how do you navigate them?. The subject will certainly be discussed again at the next conference to be held in London on 25 & 26 March 2025. Bill Shephard Sam Tomlinson Ryan Kangisser Helen Burke
Marketing Procurement iQ is delighted to be hosting three more dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers. ➡ Over 200 delegates worldwide have joined previous Marketing Procurement and Financial Management Summits, which have been held in Chicago, New York, San Francisco, Edinburgh, Amsterdam, Zurich, London, Singapore and Sydney. ➡ The summits return to New York (15 Oct) Chicago (17 Oct) and for the first time in Toronto (22 Oct) ➡ To allow delegates to get the most valuable exchange of ideas and insights from the summits, the events are only open to advertisers and will be conducted under Chatham House rules for complete confidentiality. ➡ To see the full agenda of content and speakers, or to request a free place use the link below. https://lnkd.in/eShGRYbf Stephen Broderick Fiona Foy Mike Laraway Iain Seers George Roumanis Claire Randall Holland Hanes Chris Williams, CM Judy Davey Keri Bruce Brenda Surminski Reed Smith LLP Arima RightSpend Claire Randall Consulting Media Marketing Compliance Maria Overthrow Geoff Hall
In his article for Marketing Procurement iQ, David L. sets out an extremely useful guide 'An introduction to Influencer Agencies: Insights for procurement professionals' A great check list to run through. ➡ What constitutes an Influencer Campaign? ➡ Levels of Campaign Involvement ➡ Influencer Tiers ➡ Key Platforms ➡ Choosing the right influencer ➡ Assuring Influencer Agency Performance ➡ Negotiations Between Agency and Creators ➡ The value of an agency ➡ The Client’s Role in Enhancing Campaign Performance To read this great guide in full use the link https://lnkd.in/ezpK7WnD #marketingprocurement #influencermarketing #influenceragency
In Lindsay Hong 洪傅琳熙 CEO of SmartAssets latest article for Marketing Procurement iQ, she discusses what are the 'Three questions to ask yourself when purchasing a scaled content solution' There’s a voracious hunger for creative content, and plenty of tools that aim to automate that process. But how can you tell which solutions are future-proof…. and worth the investment? ➡ Question #1: Is the solution templated? ➡ Question #2: Is it media-informed? ➡ Question #3: How customizable and future-proof is the technology? Read this insightful article in full to discover the answer to these questions. https://lnkd.in/e5ExJi3i Daniel Purnell Scott Indrisek Stagwell Marketing Cloud Stagwell #creativeproduction
In his excellent article 'The ROI of measuring ROI: considerations when contracting platforms' Chris Williams, CMO at Arima examines Market Mix Modelling for Marketing Procurement iQ Chris says that procurement of Market Mix Models (MMM) needs to view each proposal as either a Platform or a Project. MMM is now available through a Service as a Software model which dramatically changes pricing, function and scope. These changes make the procurement officer’s job more complex as they are radically different engagements which makes cost/benefit analysis much more challenging. Chris will be speaking on the subject of Market Mix Modelling at the Marketing Procurement & Financial Management Summit in Toronto on 22nd October. If you are in marketing procurement, media management or category management within a brand and would like to attend, you can book a complimentary place using this link. https://lnkd.in/eShGRYbf To read the article in full use this link https://lnkd.in/eAVBJpn9 Judy Davey Association of Canadian Advertisers (ACA) George Roumanis Fiona Foy Mike Laraway Stephen Broderick Claire Randall Holland Hanes Brenda Surminski Iain Seers Keri Bruce #marketingprocurement #mediamanagement
In his latest article on agency management for Marketing Procurement iQ, Bruno Gralpois of Agency Mania Solutions looks at how to unlock efficiency through 4 steps to powerful agency management and how to handle roadblocks. Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. But how? To read this very informative article in full use the link below. https://lnkd.in/evawptCJ Taylor Pruitt #marketingprocurement #agencymanagement
Procurement Manager & Passionate | Commodity Management | Continuous Improvement | Project Management
4moThank you for sharing this. I love this topic and it was a great lesson to be learned on the path: When we get the chance to understand what procurement in marketing means and the value creation + savings that can be achieved, its a mindset change. We get the trust of the business/stakeholder, the work is even more relevant and appreciated! It's a different game, it is worth of the time to go deep on the business needs and expectations and conquer the right results. Its not just moment kpis but a long term relation starting.