Marketing Science Institute’s Post

Fast food chains, particularly McDonald’s, are facing criticism over their pricing strategies after an $18 Big Mac went viral. In response, McDonald’s has introduced several promotions based on value price bundles, such as a $5 meal deal that includes a McChicken, nuggets, and fries. Other chains like Subway and Wendy’s have also started offering discounts via bundle promo deals. The key question remains: are these value-based pricing promotions just a quick fix, or do they indicate a more lasting change to value-based pricing strategies? Although promotions like bundle deals might seem like a valuable discount, they often redirect consumer attention rather than actually lowering the price of individual items. Customers have noticed and do not like it and are buying less and less frequently as a consequence. Consumer backlash to recent pricing highlights a larger issue for fast food chains: fast food prices have been rising faster than the general inflation rate. Customers are frustrated as fast food costs increase more rapidly compared to other goods and services, challenging the idea that fast food is a cheaper option. Value-based pricing, which sets prices based on what customers perceive as fair rather than just the cost to produce, is central to fast food pricing. Maintaining affordability—offering good value for a reasonable price—is a crucial element of their value proposition. They may want to be premium but they are still fast food. Although McDonald’s uses value-based pricing to boost profits, they need a balanced approach to truly offer customer value to their target market.  

Are online food delivery platforms taking convenience too far? 🤔 Today, I came across a stark price comparison between direct orders from restaurants and the costs on food delivery platforms. The price gap is eye-opening! While the convenience of food delivery is undeniable, this substantial price difference is something worth pondering over. Customers are unknowingly paying a hefty premium for the ease of online ordering, which includes additional service charges, delivery fees, and even marked-up item prices. What are your thoughts on this? Is the convenience worth the extra cost, or should we rethink our ordering habits? #FoodForThought #Zomato #FoodDelivery #PriceDifference #ConvenienceVsCost #SupportLocalRestaurants Saw this post in LinkedIn.

Fast food chains, particularly McDonald’s, are facing criticism over their pricing strategies after an $18 Big Mac went viral. In response, McDonald’s has introduced several promotions based on value price bundles, such as a $5 meal deal that includes a McChicken, nuggets, and fries. Other chains like Subway and Wendy’s have also started offering discounts via bundle promo deals. The key question remains: are these value-based pricing promotions just a quick fix, or do they indicate a more lasting change to value-based pricing strategies? Although promotions like bundle deals might seem like a valuable discount, they often redirect consumer attention rather than actually lowering the price of individual items. Customers have noticed and do not like it and are buying less and less frequently as a consequence. Consumer backlash to recent pricing highlights a larger issue for fast food chains: fast food prices have been rising faster than the general inflation rate. Customers are frustrated as fast food costs increase more rapidly compared to other goods and services, challenging the idea that fast food is a cheaper option. Value-based pricing, which sets prices based on what customers perceive as fair rather than just the cost to produce, is central to fast food pricing. Maintaining affordability—offering good value for a reasonable price—is a crucial element of their value proposition. They may want to be premium but they are still fast food. Although McDonald’s uses value-based pricing to boost profits, they need a balanced approach to truly offer customer value to their target market.  #pricingnews #taylorwellspricing #mcdonaldspricing Sources: https://lnkd.in/gPwD5FCx https://lnkd.in/gjTMpCQz

Guide to how to order food delivery, excellent advise

Discover why partnering with Zeus Food is a game-changer for you and your food service business for 2025. Explore the reasons many of our distribution partners, takeaway businesses and restaurants love working with us. #QSR #DistributionNetwork #FoodService #TopFive

Why don't big grocery supermarkets have a food court?. Not a cafe but a food court where you have a bunch of Cuisines on in one area with shared seating but don't give permanent contracts so the food changes kind of like what LIDL does with every week different type of food of course cuisine doesn't change that quickly isn't this a good way to find new products and tastes. Nobody has even thought about the panic buying culture it does exist over cuisine because return to LIDL when that month comes back around also big companies like Macdonalds take things off the menu and then bring them back and sales soar then when they become stagnate they change why can food court contracts be adaptable don't choose big chains debut small street food where food is made fresh who knows this may reduce food waste from big supermarkets. You already do something similar with food sampling just to make that a bit bigger and more flexible.

#foodforthought Every time I delve into the world of online food ordering, I find myself marveling at its sheer magnitude and potential for growth. The convenience it offers, the variety it presents, and the efficiency it embodies are simply WOW. Yesterday I stumbled upon some staggering statistics on food delivery that reaffirmed my belief in the limitless possibilities of this industry. According to MenuTiger, the online food delivery market is projected to reach unprecedented heights, with a projected annual growth rate of 27.5% by the end of 2024. Having said that, the current food delivery market is already north of 1 trillion #holyshit (excuse my French 😉) In short, let's not just watch from the sidelines. It's time to grab hold of this huge opportunity and make our mark in the world of food delivery. #fooddelivery #onlineordering #foodtech #markettends #innovation #industryinsights #foodIndustry #foodstatistics #stats Harshit Sawhney Suada Aleskerov Nadia El Hadery Chris Fletcher Joey Bloemendal Hamad Albakr Mohamed Al Fayed

The Rising Cost of Fast Food in America: Is McDonald's Still the Affordable Option? Discover the surprising impact of rising fast food prices on American consumers. Learn why fast food is no longer a cheap alternative during tough times and how the industry is undergoing a significant shift. Explore the challenges faced by fast food chains, including McDonald's, and the changing landscape of the fast food industry. #FastFoodPrices #McDonalds #ChangingIndustry #AffordableFood #RisingCosts #ConsumerHabits #FastFoodChains #FoodIndustryShift #EconomicImpact #AmericanConsumers

In fast food restaurants, speed and convenience are essential to satisfying hungry customers on the go. Explore how we can accelerate the entire ordering chain, ensuring fast, efficient payments and service. Learn more: https://lnkd.in/eYRVsEvM #PartnerofChoice #DayOutING #payments #commerce #fastfood #QSR #usecase #MovingCommerceForward

🚚💔 Facing delivery dilemmas? From high fees to poor food quality and unsafe delivery practices, you've got a lot of problems on your plate. 🍽️ Check out our recent article in Food Logistics, where we dive deep into what's *really* behind these issues and give you proactive, innovative solutions. #fooddelivery #restaurantsuccess #restaurantdelivery #inhousedelivery #selfdelivery #empowerdelivery