Marketing Strategia’s Post

Companies and Start-Ups invest $$$ into marketing. But they often forget a client acquisition channel with incredible ROI. Leveraging their team and building their online presence. — “We're already busy with other projects” — “It is not a job of the marketing department” — “How do you expect us to find 5-10 extra hours per week for writing?” I hear you. And here is how I would go about solving this: — Identify top decision-makers — Select people who can have the largest influence — Those who can generate the most traction for your company They are the face of your business. And they 100% deserve this strategic investment. So does your venture, which can benefit from visible leaders. ----- Are you a Founder/CEO interested in personal branding on LinkedIn? ↳ Follow Contentowth → Something Interesting is Coming Soon! ----- #contentmarketing #personalbrand #writingonline

Building your internal marketing brand can be really hard. Marketing's role is often misunderstood within companies. To influence internally, you need to build your marketing team's brand at your company. Here are a few perception challenges you might face: 1️⃣ "Marketing just generates leads." Leads are crucial, but marketing impacts the entire customer lifecycle—from awareness to advocacy. We help move prospects through the sales cycle and impact retention. 2️⃣ "We don’t need to work with marketing on this." Marketing collaborates with product, sales, customer success, and the executive team to drive GTM success. This interconnectedness makes building strong internal relationships essential. And for anyone not in marketing, remember, we don’t just make taglines—bring us into your projects for customer intel, messaging, GTM ideas, and more. 😊 3️⃣ "It’s all about the short term." At startups, there’s pressure for immediate results. However, investing in long-term brand awareness is also crucial. Balancing short-term ROI with long-term growth opportunities is key for sustainable success. What other myths about marketing do you find yourself busting at your company? 🤓 #MarketingStrategy #StartupLife #GTM

Marketing with an Investor Mindset Efficient marketing isn't just a luxury—it's a lifeline for businesses, especially during downturns. By embracing an investor mindset, companies can bounce back faster and achieve long-term growth. Here's why it matters: 1. Strategic Resource Allocation: Invest in marketing where it counts to maximize returns. 2. Resilience and Recovery: Strong marketing strategies ensure swift rebounds during tough times. 3. Long-Term Value Creation: Build brand equity and loyalty for sustained success. Transform your marketing into a resilient force for growth by adopting a funnel vision with an investor mindset. For more game-changing insights, follow me Rakesh R. Bag and let's spark a conversation! Share your thoughts in the comments and let's ignite our potential together! #MarketingStrategy #InvestorMindset #BusinessGrowth #EfficientMarketing

📢 How Does a CEO's Personal Brand Impact Company Sales? Let's look at the numbers from research studies: According to estimates by the international PR agency Weber Shandwick, a company's market value depends on its CEO's reputation by nearly 44%. Startups whose founders are actively using LinkedIn receive 20% more venture capital investment compared to those whose founders are inactive on LinkedIn. https://lnkd.in/d45qmCUj. Data from research by the international consulting company Reputation Institute shows that: - 45% of an organization's reputation is the reputation of its leader. - 50% of those surveyed believe this figure will only grow in the future. https://lnkd.in/d-uDduKg For those who want to start developing their personal brand, we offer useful article: 🔄 Personal Brand: Rules for Success https://lnkd.in/dRU2f6Gb This article will help you understand how to build and leverage a personal brand to increase the success of your business.

🚀 Unlocking Marketing Success: From Startups to Multinational Giants 🌐 Whether you're steering a fledgling startup or navigating the corridors of a multinational corporation, the journey to marketing excellence shares universal principles. Here are a few guiding lights: 1️⃣ **Authentic Storytelling:** No matter your size, storytelling resonates. Craft narratives that connect with your audience on a human level. 2️⃣ **Audience-Centricity:** Understand your audience's needs, desires, and pain points. Tailor your strategies to speak directly to them. 3️⃣ **Adaptability:** In a dynamic landscape, agility is key. Stay nimble to pivot strategies based on market shifts and emerging trends. 4️⃣ **Data-Driven Insights:** Harness the power of data to inform your decisions. Analyze metrics to refine campaigns and maximize ROI. 5️⃣ **Consistency & Innovation:** Strike a balance between consistency in branding and a spirit of innovation. Stay true to your core values while embracing creativity. From bootstrapped startups to corporate behemoths, these principles serve as the cornerstone of marketing success. Embrace them, adapt them, and watch your brand soar! 🚀✨ #MarketingStrategy #BusinessSuccess #Adaptability

Building Brands, Empowering Growth 🚀 As we continue to push the boundaries of what's possible in digital marketing, I'm constantly reminded of the importance of innovation, resilience, and teamwork. In today's fast-paced world, helping businesses thrive online isn't just about delivering services; it's about creating meaningful connections, driving results, and continuously evolving to meet new challenges. At jp social media marketing agency, we're not just building campaigns – we’re building brands, empowering growth, and supporting our clients every step of the way. To all the marketers, business owners, and entrepreneurs out there: Keep pushing, stay adaptable, and never stop learning. The digital landscape is full of opportunities, and success belongs to those who are relentless in their pursuit of excellence. Text us at - 9025995938 Let’s keep growing, together! 💡 #DigitalMarketing #GrowthMindset #BrandBuilding #Innovation #Teamwork

Creativity is more than just a clever tag line - how can marketing use creativity to drive business transformation? Having a creative idea at the center of any transformation initiative could drive change and deliver a bigger impact.

Our dedication to #experimentation is not only what sets us apart. It’s how we became the #growthmarketing innovators we are today. We started by focusing only #ConversionRateOptimization. From there, we developed a scientific, experiment-led approach to everything we do that allowed us to evolve and adapt to the changing market faster than ever before. So, we thought we’d test out expanding our approach to the entire growth marketing landscape. And now after 14 years, and over $900M in client impact, we can say it’s been our most successful test yet. ;) From #CRO to #PaidMedia and #LifecycleMarketing, Creative and #WebsiteDevelopment services, and beyond—we are continually invigorated by the work we do and the business growth it brings to our clients! If you're curious about how experimentation-led growth marketing can amplify your organization's success, send us a DM or head to our website for a free consultation! https://lnkd.in/gihzd9AU

During the last 6 months, I've come to realize why I feel so invigorated since joining Cro Metrics: it's because of the alignment between evolution and values. I have always been someone who questions why things are done the way they are (cue middle school Samantha asking uncomfy questions in church communion class 😬 ). As I entered the business world, I started to recognize that not everyone appreciates being asked uncomfortable questions, and not everyone is okay with change. Fast forward to joining Cro Metrics, where I realized I was missing experimentation in companies before. Not necessarily in marketing (because most marketers test and experiment to some degree) but in philosophy. The team at Cro Metrics is not here to keep doing what’s worked before—we’re going to find out what can work, and what will work better. Being open to smart risks and failure can be uncomfortable, but it's absolutely one of the fastest ways to grow. This is a company and a team of lifelong learners, testing new approaches to foster our own growth and the growth and success of our clients. I'd love to hear if you take the same experimentation approach to change or something different!

🔥 Disruptive Branding: Why Play It Safe? 🔥 Ever wonder why some brands explode onto the scene while others fade into obscurity? Playing it safe just won't cut it anymore! Disruptive branding isn’t just a buzzword; it's a call to arms for every founder and CEO who dares to break free from the ordinary. Marketing teams thrive when given room to innovate, challenge norms, and shake up the status quo. By embracing punk-inspired digital marketing tactics and building rebel communities, companies can create a magnetic brand presence that draws in loyal followers. So here's my question: Are you ready to disrupt or be disruptive? Let's hear your thoughts on how you've challenged entrepreneurial norms with your branding strategy! 🚀 #MarketingRevolution #DisruptOrBeDisrupted