Marketing Future’s Post

Transcript

To kick off this week, let's talk about mobile dominance. Mobile phones have now become the primary device for shopping, surpassing desktops and tablets. A report by Integral Ad Science reveals that 78% of consumers shop on their phones, with 75% doing so weekly. Almost half prefer mobile shopping over other devices. The most commonly purchased items include apparel, accessories and personal care products. Factors like convenience, rewards and loyalty programs are enhancing the mobile shopping. Experian.