MARKETING-INTERACTIVE’s Post

In an era where luxury and digital intertwine, let's look closer at how luxury houses are shaping their narrative on social media. 🧐 📈 what to remember : - In 2023, the luxury industry witnessed a surge in online discussions, with an impressive 35% increase in digital interactions. - Instagram remains the unparalleled platform for engagement. - Luxury brands strategically embraced TikTok, accumulating 80 billion views. (Visibrain) - Additionally, the emergence of Meta's Threads hints at a potential shift in the social media landscape. We want your insights! What strategies do you believe will define success for luxury brands in this evolving social media era? 💬  #luxurymarketing #digitalstrategy #socialmediainsights #fashion #luxurybrands https://lnkd.in/e6cB4QxN

#Branding - Celebrities Promoting Brands. Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. #DigitalMarketing #FrizeMedia https://buff.ly/2C57uvv @DynamicFrize @Charlesfrize #DigitalMarketingServices #marketing #advertisingstrategies #marketingandadvertising #corporategifts #celebrityendorsement #visualidentity #brandingstrategy #branding #brand #brandingtips #brandstorytelling #brandidentity #brandambassador #brandawareness

#Branding - Celebrities Promoting Brands. Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. #DigitalMarketing #FrizeMedia https://buff.ly/2C57uvv @DynamicFrize @Charlesfrize #DigitalMarketingServices #marketing #advertisingstrategies #marketingandadvertising #corporategifts #celebrityendorsement #visualidentity #brandingstrategy #branding #brand #brandingtips #brandstorytelling #brandidentity #brandambassador #brandawareness

#Branding - Celebrities Promoting Brands. Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. #DigitalMarketing #FrizeMedia https://buff.ly/2C57uvv @DynamicFrize @Charlesfrize #DigitalMarketingServices #marketing #advertisingstrategies #marketingandadvertising #corporategifts #celebrityendorsement #visualidentity #brandingstrategy #branding #brand #brandingtips #brandstorytelling #brandidentity #brandambassador #brandawareness

#Branding - Celebrities Promoting Brands. Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. #DigitalMarketing #FrizeMedia https://buff.ly/2C57uvv @DynamicFrize @Charlesfrize #DigitalMarketingServices #marketing #advertisingstrategies #marketingandadvertising #corporategifts #celebrityendorsement #visualidentity #brandingstrategy #branding #brand #brandingtips #brandstorytelling #brandidentity #brandambassador #brandawareness

#Branding - Celebrities Promoting Brands. Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. #DigitalMarketing #FrizeMedia https://buff.ly/2C57uvv @DynamicFrize @Charlesfrize #DigitalMarketingServices #marketing #advertisingstrategies #marketingandadvertising #corporategifts #celebrityendorsement #visualidentity #brandingstrategy #branding #brand #brandingtips #brandstorytelling #brandidentity #brandambassador #brandawareness

#Branding - Celebrities Promoting Brands. Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. #DigitalMarketing #FrizeMedia https://buff.ly/2C57uvv @DynamicFrize @Charlesfrize #DigitalMarketingServices #marketing #advertisingstrategies #marketingandadvertising #corporategifts #celebrityendorsement #visualidentity #brandingstrategy #branding #brand #brandingtips #brandstorytelling #brandidentity #brandambassador #brandawareness

Exploring the Power of Celebrity-Product Collaborations in Marketing From mono-branding to co-branded celebrity products and noncelebrity-branded lines, this article delves into the dynamic world of strategic partnerships. Discover how celebrities shape the landscape of clothing and fragrances, turning brands into global phenomena. #CelebrityMarketing #BrandCollaboration #MarketingStrategies #marketing #branding #advertising #brandedcontent #Agencies #contentmarketing #Sales

Reviving Luxury with Laughter: How the Gstaad Guy's Viral Charm Elevated Loro Piana to New Heights In a masterstroke of digital age branding, the collaboration between TikTok sensation Gstaad Guy and venerable luxury brand Loro Piana has set a new benchmark in luxury marketing. The Gstaad Guy, renowned for his engaging content that blends humor with a depiction of a lavish lifestyle, has become a pivotal figure in rejuvenating Loro Piana's century-old legacy. By incorporating the brand's exquisite pieces into his skits, he not only showcased the timeless elegance of Loro Piana but also propelled the brand into the spotlight of a digitally savvy audience. Loro Piana, traditionally celebrated for its understated luxury and appeal to the elite, embraced this partnership, recognizing the significant overlap between their target demographics and the Gstaad Guy's followers. This synergy led to the creation of exclusive, quickly sold-out products, marking them as the fastest-selling items in the brand's storied history. The success of this collaboration underscores the power of innovative marketing strategies that combine authenticity, humor, and storytelling, setting Loro Piana apart in a competitive luxury market. This partnership exemplifies the evolving landscape of luxury brand marketing, where conventional strategies give way to creative, unconventional approaches. Loro Piana's embrace of digital platforms and influencer collaborations not only revitalized the brand but also established a new template for engaging modern consumers. The lesson is clear: in today's content-saturated world, brands that dare to innovate and authentically connect with their audience will thrive. The Gstaad Guy and Loro Piana's success story is a testament to the potential of influencer partnerships in transforming brand perception and driving unprecedented success. #luxurymarketing #digitalinnovation #influencerimpact #BrandRevival #tiktoktrends

Top 5 marketing lessons from The MET Gala ✨ 1. Brand Partnerships 🤝 MET Gala is a goldmine for partnerships. Brands that align with such a prestigious event can skyrocket their visibility. Collaborations at the MET Gala (think Apple and Gucci) show us why it's important to align with the right partners. These collabs amplify brand reach and prestige, and also create a halo effect that continues far beyond the event. 2. Celebrity Influence ⭐️ Celebrity appearances can make or break social media trends. That's influencer marketing at its peak. If you understand the dynamics behind these endorsements, you can significantly boost brand visibility and credibility.  My favourite example here is Tommy Hilfiger and Zendaya. Her 2018 MET Gala look was widely praised for its creativity and adherence to the "Heavenly Bodies" theme. That look promoted Tommy Hilfiger’s design innovation and reinforced the brand's relevance in high fashion. 3. Jump on Social Media Trends 📈 The ripple effect of The MET Gala across social platforms is undeniable. Remember when Jared Leto carried his own head in 2019? Overnight, the internet was full of memes and discussions, showing just how quickly a well-crafted visual moment at the MET Gala can set the digital world on fire. Creativity and timing is what you need because everyone loves reactive marketing! 4. Craft an Aura of Exclusivity 👀 The MET Gala is the peak of exclusivity, as each guest is personally approved by Anna Wintour herself. This is a great lesson in how luxury branding is done right. It’s about creating an aura that everyone wants to be part of but only a few can truly touch. Luxury and exclusivity can elevate a brand's perceived value, and make it not just seen, but desired. 5. Engage with Cultural Narratives 🙌 Each year, the MET Gala’s theme is inspired by cultural events. It’s really important for brands to find a way to incorporate these societal elements into their strategy, so they can resonate with the audience. For brands that want to remain relevant... try tapping into ongoing cultural conversations and values. ... So, while the glitz is glamorous, the real magic of the MET Gala lies in its power to influence, engage, and inspire. It’s not just about who’s wearing whom, and it's really interesting to analyse this event from a marketing perspective. I would love to hear your thoughts on this! 😊 #METGala #Marketing #SocialMedia