MARKETING-INTERACTIVE’s Post

Publicis Groupe Hong Kong welcomes João Braga as Global Executive Creative Director. With 20 years of experience and over 300 global awards, Braga’s leadership across four continents promises to elevate creative excellence and drive innovation. Previously National CCO at Wunderman Thompson Australia, he now collaborates with Christopher Lee and CEO Tom Kao shape the future of creativity in Hong Kong. Key Notes: “There’s a real sense of opportunity, ambition and optimism here at Publicis Groupe Hong Kong, and those ingredients combined make an incredible magnet. Tom and Chris have been doing a stellar job, so my remit is to build upon the already strong culture and impressive set of capabilities to help them shape a world-class playground for creativity and innovation out of Hong Kong. For me, this was also the perfect opportunity to partner with some amazing brands and do work that drives fame and impact at a global scale,” says Braga. Tom Kao says: “Over the past two years, Publicis Groupe Hong Kong has enjoyed incredible momentum. Now is the perfect time to elevate our team and keep driving results for our clients through world-class creativity. With Joao’s ability to bring different backgrounds, skills and perspectives into the room to create unexpected business solutions, and Chris’ infectious energy and passion for ideas, Publicis Groupe Hong Kong will continue to be an unstoppable creative force in our region.” Christopher Lee adds: “Joao and I share the same vision to elevate the work here in Hong Kong so that it will be noticed on a global stage. With his experience and pedigree, we’ll create an environment that nurtures our teams to continue creating big ideas that can burst into popular culture. I can’t wait to show the world what we are capable of.” Martin Smith | Kenneth Poon | Wong Dennis | Wesley Yeung Download DigiScoop today – the app that delivers quick, concise news for digital marketers.   Android : https://lnkd.in/gZdyNJHw IOS : https://lnkd.in/gZHbwkBT   Stay ahead of the curve with 70-word updates #StopMindlessScrolling #Just2MinsonDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #CreativeLeadership #GlobalCreativeDirector #AdvertisingExcellence #Marketing

We are 24. For 24 years, we’ve stayed rooted in who we are—fiercely independent, proudly Malaysian, and passionately committed to creating work that matters. This journey has taught us to redefine success, embrace growth, and stay grounded in what matters most: our purpose, our people, and the clients who trust us to bring their visions to life. We’ve had a lot to celebrate, from the milestones to the challenges that have sharpened our edge. But this isn’t about staying in the past. It’s about the promise of what’s next. Our journey has been defined by resilience, innovation, and the incredible people who have joined us along the way: our team, our trusted partners, and the clients who inspire us to do amazing work every day. Thank you for being part of our story. Here’s to year 25 – and the many chapters yet to be written. #BRANDTHINK24 #WeAreStorytellers #brandthink #brandthinkmy #brandthinkmalaysia #LifeAtBrandthink #InsideBrandthink #communications #pragency #socialagency #publicrelations #socialmediaagency #socialmedia #digitalmarketing #design #marketing #influencermarketing #agency in #kualalumpur #Malaysia #branding #pr #brand #branding #contentmarketing #digitalpr [www.brandthink.com]

Change is such a powerful meaning and purpose... #firstGrandPrixforSingapore #firstGrandPrixforVaseline #firstGrandPrixforOgilvy #firstGrandPrixforYY

Insanity or desperation? "141 agencies have responded to the Ministry of Communications and Information's (MCI) whole of government creative pitch." Many of these are far from being small players. They include Accenture Singapore, BLKJ Havas, Cheil Singapore, DDB Worldwide, Dentsu Solutions, Edelman, Fisherman Integrated, Grey Group, IPG Mediabrands, Ruder Finn Asia , TBWA Singapore, and Ogilvy... And the potential prize? To end up on "a panel of an estimated 80 contractors for the whole of government in Singapore." So after all that, there is still no guarantee of getting any projects to recoup your investment in the pitch and maybe make some money. Can somebody please explain how this makes sense for the participating agencies? https://lnkd.in/gpHCQQji

NEW BUSINESS: The partnership sees a 27-month retainer that tasks MullenLowe Singapore to develop integrated campaigns in Singapore for the National Trades Union Congress (NTUC), including everything from ATL, BTL to event collaterals. https://lnkd.in/g_V8DT2r

It is a pleasure to introduce today Marianna Ghirlanda – President of the IAA Italy Chapter. Marianna..... 1. What do you do? As CEO of BBDO Italy, I have the privilege and responsibility of leading one of the most creative and influential advertising agencies in the industry. My role involves not only driving business growth and operational excellence but also fostering a culture of innovation, collaboration, and inclusivity. I believe in empowering our teams to push creative boundaries while staying deeply attuned to the needs of our clients and the evolving expectations of society. At BBDO, our focus is on creating meaningful, impactful campaigns that resonate with audiences, deliver results for our clients, and contribute to a more responsible and conscious advertising landscape. 2. Why did you join the IAA? I joined the International Advertising Association because I believe in giving back to the industry that has given me so much. I am passionate about fostering the growth and development of young talent, empowering them to shape the future of advertising. By contributing to the IAA's initiatives, I aim to create opportunities for the next generation and help build a more innovative, inclusive, and responsible industry. 3. Which IAA value is closest to your heart and why? We believe creativity inspires people to take action and solve business and societal challenges. I appreciate this value because it captures the transformative power of creativity. It reflects my belief that creativity is not just about making things beautiful or compelling but about driving meaningful change, inspiring action, and addressing both business and societal challenges. It aligns perfectly with my vision of advertising as a force for good, capable of leaving a lasting impact on individuals and communities 4. What is your favorite example of IAA serving the marketing communications community? What I love most about the IAA is the incredible work we do with Young Professionals. Supporting and empowering the next generation is something I deeply care about, as they are the future of our industry. The IAA provides them with opportunities to learn, grow, and connect with experienced leaders, fostering their creativity and potential. By investing in their development, we are not only shaping stronger professionals but also ensuring a brighter and more innovative future for the advertising industry. #UNofIAA #MarCom #creativity #innovation #Diversity #collaboration #education #internationality #eduction

After 16 wonderful years, I am finally leaving BBDO and the amazing city of Shanghai. I will be going back to home to the Philippines where I will be returning to my roots on the client-side (more on that soon!).   I want to thank BBDO for what has been some of the best professional years of my life. At its best, the agency continues to represent the perfect collision of strategic rigor and big creativity – exemplified by that legendary slogan (pictured below). In particular, I want to thank carol potter and Chris Thomas for bringing me into the network and for leading with inspiration for many years, Tze Kiat Tan for trusting and empowering me with ever-increasing responsibilities, and Leong Waifoong for being my creative partner for more than a decade. I also want to thank the leaders of BBDO's offices in Asia. It's been such a pleasure working with you all.   Heartfelt thanks also goes out to our clients for trusting me and my teams with your business. The ones where I spent an inordinate amount of time over the years include the marketing teams at Mars, Brown-Forman, Hyatt Hotels & Resorts, Tiffany & Co., PepsiCo, P&G/Gillette, Bayer, Johnson & Johnson, Haleon, SAIC Volkswagen, Intercontinental Hotels Group (IHG), Visa, Education-in-Motion (EiM), Goodyear, and Shanghai Disney Resort.   Would I still recommend a posting in the Middle Kingdom even if I’m leaving? Yes, for three reasons:   1. Being in China gives you a chance to influence global brand strategy from Asia. As China is usually an MNC’s largest (or second largest) market in the world, marketing approaches only make sense if it can also work in China. Here, you will often get a ring-side seat to the process of global brand development.   2. Being in China exposes you to the leading edge of digital marketing experiences. China’s digital ecosystem is uniquely centered on commerce. Before social-commerce became a thing elsewhere, it first became a thing in China.   3. Being in China teaches you to move fast. China is the land of entrepreneurial zeal. Competitors seem more agile. Timelines are shorter. People move faster. It’s not for everyone, but if you have no trouble combining speed with thoughtfulness, China is a good place to be.     So, what happens to BBDO now that I am leaving? Business as usual!!!   On to the next…

Hong Kong’s #creative sector has transformed with the arrival of the #GenZ talent. Their awareness of contemporary trends has driven innovation and fostered creativity, reshaping the industry with fresh perspectives. In fact, this generation is receptive to brand stories as they demonstrate value and authenticity, but they also see there's a lack of engagement between youngsters and brands today, according to an Edelman Hong Kong report. The Gen Zs consider themselves “very loyal” to technologies (23%), consumer electronics (22%), and food and beverage (21%). However, when it comes to creative work for #ClientBriefs, they may face challenges such as unclear objectives and an unfocused target audience, which can create significant pressure for these young professionals. As such, #JeremyLam (pictured), senior account executive, Hardchi Creative, shares his insights on managing these complex client briefs. He discusses strategies for persuading clients to create briefs that enable the team to focus and effectively develop a clear direction, rather than being pulled in multiple directions. #GenZspeaks

What's brewing in the creative world? Our very own Reed Collins, Chief Creative Officer at Ogilvy APAC, has been invited by Branding in Asia to share his views on the rise of mixed reality and other key trends shaping creativity in 2025. Read the full article via Branding in Asia: https://lnkd.in/gFXX_wVR #BorderlessCreativity

Big news! Urban Company partners with M&C Saatchi Performance to bring top-notch home services to Singapore and the UAE. Stay tuned for more updates. Click on the link in comments to know more. #FalkanMedia #Advertising #UrbanCompanyGlobal #DigitalExcellence #HomeServices #InternationalExpansion #UrbanCompany #MCSaatchiPerformance #DigitalStrategy #GlobalGrowth #BusinessInnovation #Singapore #UAE #Partnership