MARKETING-INTERACTIVE’s Post

🅶🅴🅽 🆉 🅰🅽🅳 🅶🅴🅽 🅰🅻🅿🅷🅰 🅰🆁🅴🅽’🆃 🅹🆄🆂🆃 🅲🅾🅽🆂🆄🅼🅴🆁🆂—🆃🅷🅴🆈’🆁🅴 🆂🅷🅰🅿🅸🅽🅶 🅱🆁🅰🅽🅳🆂. This article highlights how younger Malaysians expect authenticity, engagement, and values-driven marketing. Brands like Tealive and dUCK Cosmetics are winning by co-creating with their audience, while traditional ads struggle to cut through. If it’s not relatable, interactive, or meaningful, they’ll scroll past. How are brands adapting? What are some that you think are getting it right? #Marketing #GenZ #GenAlpha #BrandEngagement

💲 👀 ⁉️ Big brand invest a lot to get reach, and they do this strategically. After working for an advertising firm in Malaysia, and working with big brands like Starbucks, Lazada, Hilton, Berjaya Hotels, Krispy Kreme, and more, I’ve learnt that big brands don’t shy away from investing in a creative marketing strategy that’ll get them good ROI 😀 Here’s some trivia on how they do it🔽 (Thank you ChatGPT for these analytics 😜 ) Big brands can invest anywhere from $100,000 to several million dollars annually 🤯 in running their social media campaigns, depending on various factors like the size of the company, the scope of the campaigns, and the number of platforms used. - Small-to-medium enterprises (SMEs) may spend between $100,000 to $500,000 annually. - Large corporations or global brands often allocate $1 million to $10 million or more per year. These costs cover social media management, content creation, influencer marketing, paid advertising, analytics, and tools to measure engagement. Insane right? 🤯 💥 Investing in #socialmediaads and running video campaigns is the right way to sell. #digitalstrategy Follow @sociojenics for more informative posts about social media 😉 ——— Want to create a marketing strategy for your business? DM me and let’s begin 🙌 —— #adcampaign #socialmedia #business

According to a study from TRA, Australians and New Zealanders are seeking more playfulness and humor from brands amidst global issues. "Our research found people are ready for some joy, including in the marketing they see. It’s a win-win because playfulness makes people feel good and it also makes us feel good about the brands who engage in this way," Colleen Ryan, partner at TRA said. #marketing #research #anz ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU 

This partnership with Kwai supports Integral Ad Science’s long-term international expansion strategy. Advertisers focused on LATAM and APAC markets now have an additional layer of trusted, third-party transparency. In Brazil and Indonesia alone, they will be able to reach a base of over 100 million monthly active users. Marcia Byrne, Managing Director for LATAM at IAS, said, “Now, advertisers have additional assurance that their ads on Kwai reach real users in brand-safe and suitable environments.” QUAN YU, General Manager at Kwai for Business LATAM, said, “Our partnership with IAS equips our clients with the precise insights to understand where their ads are appearing and how they’re performing on Kwai so they can continue to meet their campaign goals on our platform.” https://lnkd.in/diPR_X_m

Comms pros looking for more context on Xiaohongshu could do worse than read this analysis by Lu Zhao on its rise as a crucial marketing tool for domestic and foreign brands in China. It is quite fascinating to think that Americans are immersing themselves in a site that has largely been confined to the Chinese diaspora until now. From a cultural standpoint, this kind of exchange appears encouraging, even if social media platforms typically end up hardening divisions rather than easing them. Some interesting insight too from various marketing and agency folks, including Stephanie Cheung, who has been running brand accounts on Xiaohongshu for several years.

Elated to celebrate the prominence of Asian creativity in marketing—a universal phenomenon that's turning the global marketing hustle on its head. With the digital era bringing us closer, the art of storytelling intertwined with culture in Asian marketing goes beyond the generic. Take Thai Life Insurance commercials, for instance, deeply emotional narratives, showcasing the beauty of human relationships and moral values resonate universally. Also, the leaning towards innovation in Asian markets, particularly South Korea, engages audiences like never before. The amalgamation of pioneering technologies like AR and VR in their marketing strategies dangerously ventures into the unbeaten path. Japanese advertisements are yet another landmark. The precision, vivid imagery, rich colour palettes, and unconventional humor leave a distinct impression. Not to forget, the exceptional use of social media platforms to create and maintain a global buzz, keeping fans entranced worldwide - case in point: the K-pop phenomenon. This shift in paradigm, away from traditional methods, opens up a diverse range of marketing avenues; underlining the fact that marketing, much like the cultural fabric it aims to represent, can and should be ever-evolving. For us marketers, there's much to learn from Asian creativity: step outside the box, push boundaries and channel our unique cultural narrative. Here's to keeping the conversation about Asian creativity alive. It's a wellspring of inspiration that continues to redefine our perspectives on effective marketing. #Asiancreativity #marketing #innovation #digitalage

A strong tagline is more than just a catchy phrase. It's the essence of your brand, much like "Bhinneka Tunggal Ika" is for Indonesia. This powerful motto unites diverse cultures under one identity, showing the impact a few words can have. In branding, a well-crafted tagline communicates your core values, sets you apart from competitors, and builds an emotional connection with your audience. Ready to create a tagline that resonates and unites your brand with its audience? Let us help you craft a message that tells your brand’s story and drives meaningful connections. Contact us now and get your free consultation! #Tagline #BhinekaTunggalIka #BrandIdentity #MarketingStrategy #Branding ⁠#Marketing #MelonBranding #BuildYourBrand

🥇1st Place RevoU Pitching Day🥇 Today, our team proudly secured 1st place on Pitching Day!  This result was made possible by the hard work, creativity, and determination of our team. A huge shoutout and appreciation to Muhammad Rifqi, Caroline Harjanto, Jason Thaddeus, Jennifer Ang, frenky shapta trimulya, and Rachel Octavia for their exceptional effort in creating and presenting our deck. We also achieve 1st place for Socmed Ads+Google Ads combined group project leaderboard. The Google Ads Group D project focuses on driving awareness and leads for BursaBersi Laundry through Google Search Ads. The team implemented a campaign structure targeting audiences in Jakarta with specific propositions highlighting unique selling points (USPs), services, and location advantages. Key strategies included using phrase-match keywords to balance reach and relevance, optimizing the landing page for user engagement, and conducting ongoing ad performance analysis. Over five days, the campaign achieved a strong CTR of 10.9%, 112 clicks, and 8 leads, with keywords like "laundry terdekat" performing best. Recommendations emphasize focusing on high-performing services, refining location-based targeting, and conducting market research for audience preferences to enhance future campaigns. The campaign highlighted both successes in traffic generation and areas for improvement in audience segmentation and conversion tracking. A special thank you to Kak Praya Mudya for sharing valuable knowledge and suggestions during this week campaign. We also want to thank you Kak Mujahidah Achiru as our section manager and Kak Aliefa Edith Sabrina Harditya as our team leader. #GoogleAds #GoogleAnalytics #DigitalMarketing #RevoU

🎉Businesses in Thailand are loving Boosted by People because it turns everyday social users into powerful brand ambassadors. 🎉Instead of relying on expensive ads, companies can now tap into real people who share their content authentically, reaching more potential customers with trust and credibility. 🎉 With targeted sharing by age, gender, region, and interests, businesses see real engagement and better conversions. 🎉 It's cost-effective, easy to use, and delivers results fast. 🎉 Whether you’re looking for maximum exposure or increased traffic, Boosted by People helps brands grow with the power of social influence. 🎉Start today and watch your business thrive! 200 THB FREE Credit to get you started www.boostedbypeople.com #ecommerce #realestate #business #marketing

🚀 Calling All Agencies and Multi-Channel Networks! 🚀 As the digital landscape evolves, so does the art of content creation and monetization. We’re thrilled to invite you to be a part of the TikTok iBooming Conference Network, where innovation meets opportunity. 📅 Date: Tuesday, May 21st, 2024 🕒 Time: 1 PM 📍 Venue: Uptown Co-Working Space, Plaza Mutiara, Jl. Lingkar Mega Kuningan, South Jakarta Why You Should Attend: • Network with Industry Leaders: Connect with top TikTok influencers, renowned marketers, and fellow agency executives to expand your professional network. • Learn from the Best: Gain invaluable insights from successful content creators and industry gurus who have mastered the art of monetization on digital platforms. • Discover New Tools and Strategies: Stay ahead of the curve with the latest tools and strategies discussed at the conference, ensuring your clients always have the competitive edge. This is more than just a conference; it’s a chance to shape the future of digital content together. Whether you're looking to refine your approach to TikTok marketing or aiming to explore new avenues for client growth, the TikTok iBooming Conference is where you need to be. Reserve Your Spot Now! Visit www.iboomingglobal.com for registration details. Let’s blaze new trails in the digital world together! Looking forward to greeting you in Jakarta! #TikTokEvent #DigitalMarketing #MCNNetwork #AgencyLife #iBooming2024 #ContentMonetization #Marketing