Marketing Mind’s Post

#Political advertisers are making #CTV a core component of their overall TV strategy — 46% of them use CTV/OTT ads to complement digital media purchases, and 45% use it to both complement digital buys and extend linear TV buys. Read our John Vilade's Q&A on the shift towards total TV buying, the surge in #political ads and more in this Cynopsis Special Report. https://lnkd.in/eGGq_kae

Some info for you: Television / Video Total TV/Video Advertising Disadvantages Is expensive to produce and to buy Prime placement may not be available due to limited avails within the most popular programs May be less demographically selective as other media forms, although cable TV options may be more focused Is typically cluttered, so spots may be placed deep within a string of commercials. Viewers may head to the fridge during long commercial breaks, or switch channels. Messaging may get lost in the shuffle, long-term recall may be lost. May be fast-forwarded if program is recorded for later viewing Increased use of social media in conjunction with TV-viewing may diminish or eliminate any attention to advertising messages aired Over 70% of adults feel that broadcast TV, cable/satellite TV has too many ads (Source: Nielsen 2023 Consumer Survey Report)

TV advertising used to be an exclusive club, open only to the business glitterati. But now the velvet rope is coming down. Connected TV services are cutting ad costs left and right, so now even small businesses can be VIPs and connect with the 24-hour party. #digitalmarketing #marketingtrends #digitaltrends

This was discovered in TAM AdEx’s January–September 24 Television Advertising Report. It also discovered that TV ad volumes decreased by 2% in January-September 24 compared to January-September 23. #MarketingMind #Report #Advertisement

Get the scoop H1 2024 TV Ad Spending Trends from EMARKETER happening June 12! Are you still confused about converged TV 📺 ? EMARKETER is having a webinar that promises to teach you everything you need to know. Register for the June 12 event below + Test your TV knowledge: How much will advertisers spend on connected TV (CTV) & TV combined this year in the US? 💰 A) $48 billion  B) $68 billion  C) $88 billion D) $108 billion Comment Down Below and You'll Find the Answer! 🍓 #marketing #advertising #ctv #lineartv #tv #usadspend #ustvadspend #marketresearch #stats #predicitions #adagency #trends #insights #knowledge #fresain3D #fresa3D 👨🏫 . 👩🏫 . ✏

What makes audiences more receptive to TV advertising? Our new research 'Change The Way You CTV' conducted in partnership with ISBA and LongTerm CoLab explores the impact of frameworks like the Hierarchy of Ad Acceptance. Interested to learn more, download our report today: https://lnkd.in/e3rpmdzu #CTV #Insights #SamsungAds

While 62% of CTV advertisers generally agree that the first most important measurement of success is is reach and frequency, opinions vary on the second-highest factor. Our latest report dives into advanced measurement techniques, including brand lift and incremental reach. Grab your copy of our Advanced TV report to find out what makes your CTV campaign really successful. #CTV #Programmatic #ConnectedTV #DigitalMarketing

In the ever-evolving TV landscape, consumer & buying fragmentation are on the rise. Use DIRECTV Advertising ‘s Interactive Buying Guide to learn how you can navigate the ins and outs of TV and Connected TV, & why working with TV providers delivers incremental value for video campaigns. 📺 Dive into more than just content — press ▶️ today! https://lnkd.in/gXWzaUBy

The latest TAM AdEx report reveals a significant decline in television ad volumes this quarter, signaling a shift in advertising dynamics. Understanding these changes is crucial for marketers to adapt and innovate in their strategies. Stay ahead of the curve with insights on the evolving landscape of TV advertising. 📉📺 #AdTrends #TVAdvertising #MarketingInsights

As viewers migrate to Connected TV (CTV), advertising dollars are shifting right along with them, causing Linear TV ad prices to decline after years of increases. This shift could make Linear TV more cost-effective than ever, opening the door for a broader range of advertisers to tap into both Linear TV and CTV for a more integrated strategy. Check out the chart below from EMARKETER, showing how Linear TV ad rates are adjusting in response to the CTV surge. #CTV #LinearTV #ConvergentTV #MediaInsights Nathan Scott