MarketingOps.com’s Post

Join MOPs Professors Courtney McAra and Veronica Lazarovici for Marketo 101 - Navigating Basics. In this course, you'll gain invaluable insights into: ✅ Folder structure and naming conventions ✅ Channels and tags ✅ And much more! Don't miss out on this opportunity to expand your Marketo vocabulary. Enroll now at marketingops.com/courses/ #MarketingOps #Marketo #MarketingEducation

Setting up a parent folder in Marketo is key to streamlining your marketing efforts📂 By creating a universal folder and utilizing tokens, you can ensure consistent messaging and branding across all subfolders and programs. Join MOPs Professors Courtney McAra and Veronica Lazarovici for Marketo 101 - Navigating Basics. Enroll now at marketingops.com/courses/. #MarketingOps #Marketo #MarketingEducation

Mastering the art of folder management in Marketo! 📁 Whether you're renaming, moving, archiving or deleting, it's all about maximizing efficiency. Dive into Marketo 101 with MOPs Professors Courtney McAra and Veronica Lazarovici! Ready to master the basics? Enroll now at marketingops.com/courses for a transformative learning experience. #MarketingOps #Marketo #MarketingEducation

GTM Fundamentals Certified

“Hello everyone! Today, I’d like to introduce the incredible potential of Smart Campaigns in Marketo. I’ve put in the effort to create this post and share my learning journey about marketing concepts with all of you. Please take a moment to explore it, and I’d love to hear your comments and feedback. Your input will guide the content I create next. Let’s learn and grow together!” #marketo #martech #digitalmarketing #marketingtechnology #education #learn #technology

How do you define an MQL? And how does this compare to what other companies do? 🤔 Someone asked this question in the ROC Slack group recently, here's how the RevOps Co-op responded 👇 1️⃣ 2 out of 4 BANT criteria met Consensus here was BANT is the responsibility of the sales team, not the marketing team, so shouldn't be used. 2️⃣ Exceeds lead score threshold based on demographic and behavior data This was a popular choice. Lots of folks said an MQL should be a hand-raiser that meets some sort of grade / score threshold. 3️⃣ Based on account and title fit with ICP This can be the basis of a lead score or grade mentioned in number 2 above. ☝️ 4️⃣ Based on Minimum Viable Customer Profile (MVCP) This is basically a twist on number 2 and 3 above, but I thought it was intriguing. It's basically a more broad version of your ICP using secondary criteria. For example, if your ICP is a Fortune 500 account, your MVCP may be any company with > $50M revenue. Or if your ICP is HQ in the US, your MVCP could be HQ in the US, Canada, UK and Australia. What do you think - anything missing here for different ways to define an MQL? PS - thanks to Malorie Packard, Colby Ricker, Colin Illar, Jeff Ignacio, Jacqueline Freedman 🦋, Rex Biberston, and others for participating in this 🧵 #revenueoperations #revops #marketingops #marketingoperations #mops #GTMOps #alltheops #MQL

This weekend I finally took some time to digest all the amazing insights from MOps-Apalooza and write about my top takeaways: 1) Marketing operations must speak the language of the C-suite. 2) AI isn't just some distant future technology to ponder. 3) It's all about the data: quality data, complete data, and data that's seamlessly accessible across technologies and functional teams. 4) Why choose between building apps and buying apps when you can get the best of both worlds by composing apps? 5) Tools, tools everywhere but not a fully-implemented one in sight. 6) Change is constant, change management is key. Huge thanks to Mike Rizzo, Dan Mott, and Audrey Harze for putting on such an amazing event and to David Alexander, Jessica Kao, Connor Jeffers, Scott Brinker, and Chloe Washington, PMP for sharing your expertise and influencing these takeaways! #mopza23 #marketingoperations #mops

Tired of searching for smart campaign IDs in the URL? Instead of manually getting the IDs from the URL, there's a better way! 🔍 Let Tyron Pretorius guide you through the Marketo REST API crash course. Learn how to effortlessly retrieve smart campaign IDs by querying a folder and more! Start automating like a pro at marketingops.com/courses/ 👌 #MarketingOps #SmartCampaigns #AutomationMastery

Grow your Marketo vocabulary and gain proficiency in manipulating data with MOPs Professors Courtney McAra and Veronica Lazarovici's Marketo 101 - Navigating Basics course! ✨ Delve into the essentials of Marketo, including the Design Studio—an asset repository housing forms, emails, landing pages, snippets, images, and files. Enroll now here ➡️ marketingops.com/courses/ #MarketingOps #Marketo101 #MarketoTraining

If you’re attending Red Hat Summit, make sure to stop by our booth. Here’s why: 💥 ️See live demo of Spotter and learn how to optimize your playbook management 💥 Find out how to safeguard Red Hat AAP workflows 💥 Leverage our expertise on Ansible Automation 💥 ️Discuss your unique Ansible needs and find tailored solutions   Or just come to say hi and see how our team rock their branded Allstars. 🤘   Schedule meeting with our team in advance 👇 We can’t wait to connect with you there! 😊 #RHSummit #SteampunkSpotter #AnsiblePlaybooks #Ansible