MarketingOps.com’s Post

One of the fundamentals of marketing ops (that is almost always done wrong) >> Lead Source data Hubspot attempted to have this work out of the box. But it doesn't. Whether you are using Marketo or Hubspot or Pardot. You have to build a process that captures and standardizes the data properly. Seems simple, but like almost everything in MOps, it isn't. Which is why Xander gave alway all his secrets in this latest video. Link here: https://lnkd.in/geGrCxGU #gtmoperations #marketingoperations #revenueoperations

Did you know that you can't schedule a recurring calendar for a batch campaign using Marketo API? While the graphic interface allows it, the API currently lacks this feature. But don't worry, Tyron Pretorius shows a quick workaround! Elevate your skills at marketingops.com/courses #MarketingOps #MarketoAPI #MarketingAutomation

For anyone looking to get a better handle on (or even how to master) Marketo Mesure (Bizible), I highly encourage them to check out this webinar hosted by Adam A. Berlin of GNW Consulting and Ian Michels with Adobe. It's guaranteed to be jam-packed with valuable insights and it's coming the best experts I've met! #marketingoperations #marketingattribution #marketo #marketomeasure #attribution #bizible

[Webinar] Navigating Marketo Measure Online Channels - Decoding UTM Success Join Adam A. Berlin from GNW Consulting and Ian Michels from Adobe as they guide you through the essential strategies for optimizing your online channels within Marketo Measure (Bizible). Explore: ✅ Navigating a UTM Strategy or the lack thereof. ✅ Tailoring custom tracking for every aspect! ✅ Advanced Logic: Navigating "AND" & "OR" (know when and how to use both). ✅ Essential Do's, Avoidable Don'ts, and Sneaky Gotchas of online tracking. Register: https://lnkd.in/gPgn2Pjq #MarketingAnalytics #UTMStrategy #MarketoMeasure #DigitalMarketing

Tomorrow is the big day! Register now to join Ian Michels and me as we discuss practical applications of UTM strategy and how to incorporate trackable metrics into your Marketo Measure Online Channel Rules!

Check out our most downloaded asset in 2023! #MarketoHacks In our quick downloadable guide, we share our six favourite hacks that will make you a Marketo pro 😎 https://okt.to/LJ8QjE #MarketoEngage #AdobeMarketo #MarketingAutomation

For Marketo users, increasing form conversion rates may be as simple as integrating with another tool. Find out how one of our clients pulled this off here: https://bit.ly/4boaphh #Marketo #Drift #Marketing #MarketingAutomation

Are you seeing the value you want from your Marketo platform? Are you utilising all the features you pay for? Ask us about a free Marketo audit. We'll show you how well you're using Marketo and provide a roadmap on how you could optimise it more to meet your marketing goals. 💸 Identify features you’re paying for that you’re not using 💬 Get objective feedback on your utilisation of Marketo and campaign performance 📍 Pinpoint how to maximise your ROI from Marketo 🗺 Receive a roadmap for future optimisation Sounds good? https://okt.to/H05ch4 #MarketoAudit #MarketoEngage

For Marketo users, increasing form conversion rates may be as simple as integrating with another tool. Find out how one of our clients pulled this off here: https://bit.ly/4buKwMC #Marketo #Drift #Marketing #MarketingAutomation

Are channels and tags the missing pieces from your Marketo reporting puzzle? Spoiler alert... they’re critical for ROI 📈 In fact, channels & tags are such a critical part of reporting that not using them can result in missing data from the campaign summary, or not getting a clear picture on the performance of different channels or campaign types. From the cost of a new name, to the number of successes - you should be using them! Read more: https://okt.to/O0ljyS #MarketoInsights #MarketoEngage