MarketingOps.com’s Post

📜 Having a clear Cookie Notice is crucial for the website's compliance! If your site uses cookies, you need a Cookie Notice (or Policy) to disclose details as required by laws like GDPR. ✅ Check out our blog for an in-depth guide and examples of compliant cookie notices: https://lnkd.in/g8HSBH7S #CookieNotice #CookiePolicy #CookieConsent #GDPRCompliance #WebsiteCompliance #DataPrivacy #PrivacyPolicy

Confused about GDPR & its impact on pop-ups? No more! Check out this insightful article and learn how to gain consent with a GDPR-approved popup. 👩💻🌐 #GDPR #DigitalPrivacy https://lnkd.in/dCtRVxKn

https://lnkd.in/dWQFCYA7 Introduction This blog provides practical advice on creating effective digital marketing campaigns while adhering to global privacy laws like GDPR and CCPA, ensuring businesses collect, store, and use consumer data effectively. Understanding Key Privacy Laws GDPR (General Data Protection Regulation): GDPR affects any business operating in the EU or dealing with EU citizens' data. It emphasizes transparency, accountability, and consumer consent before data collection, giving individuals the right to access their data and request its deletion. CCPA (California Consumer Privacy Act): Similar to GDPR, CCPA provides California residents with the right to know what personal data is being collected and the purpose of its collection. It also allows consumers to opt out of selling their personal information....... #DigitalMarketing #PrivacyLaws #GDPR #CCPA #DataProtection #MarketingCompliance #OnlinePrivacy #MarketingEthics #DataSecurity #ConsumerTrust

The key to successful marketing is collecting the minimum amount of personal data for your mission while understanding the intricacies of processing it. 📊 As a marketer, you can't distance yourself from processing data - every touchpoint makes you responsible under GDPR. Master GDPR! Enroll in Amanda Quintero's "Intro to GDPR for Marketing Operations Professionals" course. Sign up now: marketingops.com/courses/ #MarketingOps #GDPR #MarketingEducation

🔒🎯 Is your business truly GDPR-savvy when it comes to managing consent? Let's break it down together and ensure your business is compliant with GDPR consent requirements 👇🏼 • Withdrawing consent should be as simple as clicking a box ✅, not drafting a letter ➔ Data subjects have the right to withdraw consent anytime, anywhere, so make sure your processes reflect this • Pre-ticked boxes or default options? Not valid anymore! 🛑 ➔ Refresh those consents and remember, you can't email individuals requesting consent for email or text marketing • Having just an "unsubscribe" option at the bottom of emails isn't enough ❌ ➔ Provide easy-to-find mechanisms for data subjects to withdraw consent, like a preference management tool ⚙️ ➔ Inform data subjects of their right to withdraw in your Privacy Policy 📝 and maintain robust systems for recording evidence of consent 📊 – in case of complaints 👀 Stay ahead of GDPR compliance & continuously build trust with your customers! #GDPR #Consent #DataProtection #PrivacyMatters #BusinessCompliance #StayInformed

Nothing's ever a problem until it’s a problem, right? GDPR is hugely important to my role, and it’s always beneficial to get a refresher on this important subject. Yesterday, I attended a webinar delivered by two members of the Regulatory and Public Law team at Wilkin Chapman Solicitors. Emma Hastings-Bray and Nick Alstrom explained in-depth the importance of ensuring that websites (and the information collected from them) are compliant with UK GDPR. The message was clear: users must be given a choice and be able to refuse non-essential cookies with the same ease as they can accept them. And if you’ve got any questions surrounding GDPR, speak with the team at Wilkin Chapman, or refer to the ICO. #GDPR #MarketingConsultant #Marketing

Learn about GDPR in just 60 minutes with Amanda Quintero Aguerrevere's "Intro to GDPR for Marketing Operations Professionals" course. Gain a comprehensive understanding of personal data, GDPR concepts, and lawful processing to further your career growth in marketing. Enroll now and gain a more privacy-focused outlook for your future: https://lnkd.in/gtTpQkNV 🔐📚 #MarketingOps #GDPRforMarketingOps #DataProtection #ComplianceTraining #PrivacyEducation #MarketingProfessionals #LegalCompliance #RevenueOperations

What constitutes valid consent for processing personal data under the GDPR? 🤔 What are the conditions for collecting valid consent for cookies? 🍪 Join Linda Thielová OneTrust DPO, as we share the answers in the second episode of our GDPR Compliance videos. https://lnkd.in/g3uTWsWm #ConsentManagement #GDPRCompliance

Ah sure, have you been scratching your head, wondering if your cold sales emails are getting a bit too nippy for GDPR? You're not alone. We're spilling the tea on GDPR for Cold Sales Email Senders – a topic hotter than a spud straight out of the ground. Swing by our latest blog where we lift the lid on GDPR mysteries. It's the chinwag you've been waiting for, especially if you're in the Woodpecker flock fretting about data protection fines messing with your groove. Don't let GDPR give you the heebie-jeebies. Give it a read, share it with your mates, and let's get the banter going. After all, a problem shared is a problem halved. Skedaddle over to our blog and have the craic: https://lnkd.in/gZi7HwFn #GDPR #SalesEmails #IrishBusiness #DataProtection #BlogBuzz

Under the GDPR, consent is often an inappropriate lawful basis. If you can’t offer people a genuine choice over how you use their data, you can't rely on consent. Here are some examples of when consent is not an appropriate lawful basis: - If you’d still process the data on a different lawful basis if an individual refused or withdrew consent - You ask for ‘consent’ to the processing as a precondition of people using or accessing your services e.g. making people sign up to marketing emails before they can access your services, and denying access to those who don’t sign up - You are in a position of power over the individual – for example, if you’re an employer processing employee data Can't rely on consent? Consider Contract, or Legitimate Interests. They've probably got you covered. There's more to the GDPR than just consent. #GDPR #LawfulBasis #Consent