MarketOne International’s Post

Action Items for the Growth Marketer: Leverage HubSpot and Amplitude’s integration to improve lead prioritization and sales conversion by tracking behavioral data. Use insights from customer health scores to mitigate churn and identify expansion opportunities. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

Action Items for the Growth Marketer: Leverage HubSpot and Amplitude’s integration to improve lead prioritization and sales conversion by tracking behavioral data. Use insights from customer health scores to mitigate churn and identify expansion opportunities. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

🚀 B2B Marketing’s Evolution: Automation to Intent and Insights Stack At the Signal Based Intelligence Summit, Allison J. Snow, CMO at Streampoint Solutions, broke down the critical role signals play in understanding a buyer’s true motivations—beyond basic intent data. Learn more about: 🔎 Intent vs. Signals: Intent data shows interest, but signals reveal the triggers that drive that interest. ⚙️ Data Integration: Combine ABM tools and predictive analytics with traditional lead scoring to enable dynamic, personalized strategies. 📈 Real-Time Insights: Move beyond static data. Embrace platforms that integrate diverse sources, deliver insights instantly, and automate workflows. 🤝 Team Alignment: Sales and marketing must identify and align on the signals that truly resonate with their audience. Want to learn how to stack the right signals for more precise, real-time engagement? Revisit Allison's session here: https://lnkd.in/gwy4C9UX #ABM #BuyerSignals #MarketingStrategy #SignalBasedMarketing #PredictiveAnalytics #RealTimeData #SalesAndMarketingAlignment #GrowthMarketing #B2B

What gets measured gets managed. It’s more than just tracking leads. In B2B marketing, how do you measure true impact when buyer journeys are long and complex? It’s about understanding how every touchpoint influences the end result. Metrics like: → Brand awareness → Engagement across channels → Content consumption patterns → Lead velocity → Pipeline contribution → Customer lifetime value (CLTV) These are what drive long-term success, but they aren’t always easy to track. We often focus on lead volume, but the real value comes from knowing which leads turn into high-value customers. The key to accurate tracking? Integrating data from all your tools ✅ CRM Data ✅ Marketing automation ✅ Analytics, into a single view of performance. So, what should you be measuring to move the needle? → CLTV/CAC ratio (How much a customer brings in vs. what it costs to acquire them) → Engagement rates by buyer segment → Lead velocity (How quickly leads progress through your funnel) → Content influence on revenue (Mapping content to deal stages) By focusing on these, you’ll not only manage your marketing, but also accelerate growth. What metrics drive your strategy? Or, what’s your biggest challenge when it comes to tracking impact? Let’s share insights! Drop your top metrics below 👇 #Marketing #Analytics #Data #B2BMarketing #CDP

Leveraging customer data within your CRM allows businesses to create more meaningful and personalized customer experiences. From tailored marketing messages to targeted sales outreach, a data-driven CRM helps you: 1. Understand customer behaviors and preferences 2. Predict future needs and trends 3. Deliver the right message at the right time By turning insights into action, you can build stronger relationships, boost engagement, and ultimately drive growth. 🚀 Is your CRM fully optimized to harness the power of data? Let’s talk about how to make it happen. #DataDrivenCRM #Personalization #CustomerExperience #BusinessGrowth #CRMCustomization

🚀 B2B Marketing’s Evolution: Automation to Intent and Insights Stack At the Signal Based Intelligence Summit, Allison J. Snow, CMO at Streampoint Solutions, broke down the critical role signals play in understanding a buyer’s true motivations—beyond basic intent data. Learn more about: 🔎 Intent vs. Signals: Intent data shows interest, but signals reveal the triggers that drive that interest. ⚙️ Data Integration: Combine ABM tools and predictive analytics with traditional lead scoring to enable dynamic, personalized strategies. 📈 Real-Time Insights: Move beyond static data. Embrace platforms that integrate diverse sources, deliver insights instantly, and automate workflows. 🤝 Team Alignment: Sales and marketing must identify and align on the signals that truly resonate with their audience. Want to learn how to stack the right signals for more precise, real-time engagement? Revisit Allison's session here: https://lnkd.in/gwy4C9UX #ABM #BuyerSignals #MarketingStrategy #SignalBasedMarketing #PredictiveAnalytics #RealTimeData #SalesAndMarketingAlignment #GrowthMarketing #B2B

🚀 Elevating B2B Marketing Operations In today’s fast-paced landscape, effective marketing operations are vital for growth. Here are key insights: 1. Data-Driven Decisions: Use analytics to refine targeting and decision-making. 2. Sales Alignment: Foster strong collaboration between marketing and sales for better lead quality and conversions. 3. Tech Utilization: Invest in the right tools—CRM and marketing automation are essential for efficiency. 4. Continuous Improvement: Embrace an agile mindset to adapt strategies based on performance and market changes. 5. Customer Experience: Deliver value at every touchpoint to drive loyalty. By optimizing these areas, B2B companies can enhance efficiency and achieve stronger results. Let’s embrace a strategic, data-informed approach! #B2B #MarketingOperations #DataDriven

In today's competitive market, optimizing sales strategies is crucial for sustainable growth. Our approach integrates data-driven insights, customer-centric tactics, and innovative technologies to enhance sales performance. By understanding customer needs, leveraging CRM systems, and employing targeted marketing campaigns, we can drive engagement and boost conversions. Continuous training and development for our sales team ensure they stay ahead of industry trends and deliver exceptional service. Together, let's transform opportunities into achievements and set new benchmarks in the sales landscape. #SalesStrategy #CustomerCentric #DataDriven #SalesPerformance #CRM #Marketing #SalesTraining #BusinessGrowth

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵 𝗦𝗽𝗼𝘁𝗹𝗲𝗿 𝗖𝗥𝗠 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 Did you know that companies that integrate their CRM with marketing solutions see a 𝟯𝟮% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆? This integration is not just a trend; it's a powerful strategy for driving growth and unlocking new opportunities. Spotler CRM offers seamless integration with various marketing solutions, making it easier than ever to align your sales and marketing teams. Here’s how it helps you move forward: • Centralised Data Access: All customer and prospect information in one place, enhancing decision-making. • Automated Campaign Managementt̲: Run targeted campaigns effortlessly, reducing manual effort. • Improved Lead Scoring: Identify high-value leads faster by using integrated data. • Personalised Customer Experiences: Deliver relevant content that resonates with your audience. • Real-Time Analytics: Monitor campaign performance and adjust strategies on the go. 𝘌𝘮𝘣𝘳𝘢𝘤𝘦 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘵𝘰𝘥𝘢𝘺 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘢𝘩𝘦𝘢𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘮𝘢𝘹𝘪𝘮𝘪s𝘦 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘦𝘧𝘧𝘰𝘳𝘵𝘴! #CRMIntegration #MarketingSolutions #BusinessGrowth

Customers today expect more than generic marketing—they want personalized experiences. That’s where your CRM comes in. Using customer behavior data helps you create messages that truly connect and lead to more sales. How do you go about this? Start by connecting your CRM with marketing tools so data moves easily between them. Use past customer actions to adjust your campaigns. If someone looked at a product but didn’t buy, follow up with a special offer. If a lead lost interest, use CRM data to send them a personalized message to bring them back. You see, marketing without data is just guessing. With the right CRM strategies, you can not only attract customers but keep them coming back. Wishing you a great weekend ahead #customerretention #personalization #marketingautomation