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Explore how to sell CTV advertising to local SMBs. Find data, tips, explanations and more in this post. #CTV #streaming #CTVads #SMBs #localmediasales https://ow.ly/8yoy50QW2MA

CTV advertising is on fire! Download our new comprehensive 20-page buyers' guide to navigate this ever-evolving landscape. The Guide holds a ton of valuable information inside, including market analytics, a detailed overview of streaming platforms, success tips and strategies, and future CTV trends. Get your copy now -> https://lnkd.in/eWFHj2z9 #CTV #digitaladvertising #streaming #programmatic

Interesting findings surrounding the continued meteoric rise of FAST platforms and CTV User Preferences! 📺 💫 A study from LG Ad Solutions has revealed: 🔍 69% of US CTV users prefer ad-supported streaming TV (FAST) over paid subscriptions. ⏱️ Viewers spend almost 12 minutes on average deciding what to watch. 🔄 63% sign up for streaming services for specific content, then cancel after watching. 🛍️ 71% of viewers are open to purchasing after scanning a QR code on a TV ad. More information is found in the article below ⬇️ #CTV #StreamingTV #AdSolutions #Personalization #MarketingInsights

Video viewership data can be complex, especially when it comes to streaming and local or national reporting. Media expert Evan Shapiro's analysis, Time Spent Well 2, sheds light on understanding viewership data. Key takeaways include: - Strategies to accurately interpret viewership numbers - Significance of Daily Time Spent on each platform - Integrating traditional TV and streaming data for a comprehensive view - The rise of live, linear CTV viewing. #MediaAnalysis #ViewershipData #Streaming #CTV #MediaInsights

Download insights from VideoWeek's CTV Advertising Guide. The second edition of VideoWeek's CTV Advertising Guide North America provides an in-depth overview of the current CTV ad market. It examines how streaming companies are enhancing their sales strategies and the changing tactics of the buy-side. Link: https://lnkd.in/esh5D4-f

FAST, or Free Ad-Supported Streaming TV is an emerging business model that has completely caught the streaming sector off guard with its popularity and impact. m Multiple reports are showing that consumers greatly prefer FAST offerings, especially as content abundance plays a key role in consumer choices. Content Delivery Networks should take note, as FAST offerings can be offered in tandem with ad-free subscription models, as variable offerings targeted at different consumers. #CDN #FastTV #Innovation #Streaming

86% of streaming viewers watch some ad-supported content. So it makes sense that advertisers are going all-in. CTV ad spend will reach $30 billion in 2024. But what does smart CTV spending look like? - Mixing up your inventory sources. - Opting for DSPs for diverse, cost-effective options. - Avoiding tech fees for capabilities you aren't using. - Using frequency capping to avoid overexposure. - Optimizing your buys based on device. Minimal spend, maximum impact. More recommendations from Director of Advanced Media Marrika Zapiler in the article linked below. #CTV #Streaming #Marketing

With LAI Video's streaming advertising, your market is more accessible than ever before. Learn more: https://lnkd.in/eU6dftme OTV + CTV ads run on major streaming channels and services, reaching your target audience where they watch. The average 2024 consumer subscribes to four streaming services, and 78% are willing to watch ads in exchange for free content, making streaming-based advertising one of your strongest investments. Curious about digital advertising? Let us know in the comments or reach out at https://lnkd.in/envh5rhT #digital #digitaladvertising #creative #advertising #video #videoproduction

My world of Streaming & CTV does not exist without innovation, transparency, and truth. A friend who frequently reads my posts on ConnectADtv and LinkedIn recently commented, "What's going on with your posts? You're writing about coaching people up, innovation, transparency, and truth. I am used to reading your posts about CTV and streaming." I replied, "Say what you just said to me slowly and deliberately, considering every word. #CTV & #Streaming do not exist without all of the above. I am 100% focused on CTV and Streaming, as streaming matures, you must broaden your perspective. Innovation, transparency, and truth have always been the core of my business, and that will never change even though the #Streaming & #CTV world will continue to evolve rapidly." Here are just a few nuggets of information from the 7/19/24 weekend Amazon Prime Advertising A great way to avoid Political Advertising and political ads are about to hit very hard now through the election. It has also been fantastic for my clients. Netflix is canceling the basic ad-free plan. Subscribers can move to the ad-free standard at a higher price or switch to Netflix with ads. It's easy to predict that more people will subscribe to the advertising-based offering for Netflix very soon, creating more opportunities for advertisers. Venue Sports is set to launch in fall 2024. This new service, created by a joint venture between ESPN, Fox Sports, and Warner Bros. Discovery, will offer a large collection of sports content, including major professional leagues and college sports, all under one roof. While the specifics of advertising on Venue are not yet clear, airing live sports naturally lends itself to a solid ad structure, so it's fair to assume there will be plenty of advertising opportunities. Oh yeah things are changing quickly but the core values of innovation, transparency, and truth, are not budging

This latest feature from Ad Age explores how pricing and transparency issues in streaming TV are impacting advertisers, with insights from our CTV Trends Report 2024. 📊 Check out the full article below and see our report here: https://lnkd.in/gPgftH_e