marketyze | growth marketing agency’s Post

Test Your Knowledge by Explaining It to a Friend!! #learningbyexplaning This method might seem old but gold. Yesterday, while talking to my friends, they asked me about marketing automation - what is it about? FYI, my friends are non-tech and work in language education in Vietnam. This was a perfect opportunity to test my understanding and refine my knowledge of marketing automation. I explained to them: “Marketing automation helps manage and optimize tasks automatically so marketers don’t need to spend much time on manual work. It uses software to send personalized messages and ads to customers based on their behavior and preferences.” I gave them an example of Lazada e-commerce (one of the biggest and most popular e-commerce platforms in Vietnam, and my friends are also customers): When you visit Lazada and browse for a moisturizer, but only add it to your shopping cart, Lazada takes note of your interest and behavior. The next day, they send you a push notification about the moisturizer, along with similar products or skincare accessories like cotton pads. If you still don’t purchase it, you may always see the moisturizer while browsing Lazada. They could even send you special discounts for the product. Lazada also shows targeted ads on social media platforms, reminding you about the product frequently. This might make you feel like Facebook, Instagram, and TikTok are "listening" to you, but it’s all part of a well-planned strategy. That’s briefly marketing automation in action. After my explanation, my friends said, “Ồ ra là thế, tao tưởng Lazada núp gầm giường nhà tao” (Oh, I see now. I thought Lazada was hiding under my bed to know what I want to buy). Hearing their response made me happy because I was able to actively recall my knowledge and my friends understood the concept of marketing automation.

Figuring out Collaborative Ads?🤯 Facebook’s Collaborative Ads feature allows you to market your products directly on its platform and lead them to your Lazada store, increasing the reach of your market, your sales and your overall reach! Know more here! https://buff.ly/4bVfFca #SplitDragon #ecommerce #LazadaSuccess #CollaborativeAds #BoostSales

Here's my 2024 LinkedIn Rewind, by Coauthor: 2024 proved that digital transformation isn't just about platforms and metrics - it's about building sustainable systems that drive real business growth while maintaining human connection. When tasked with reviving a dormant Shopee store that hadn't made a sale in two years, we didn't just implement technical solutions. We built a comprehensive strategy combining shop ads, LIVEs, and social media awareness that transformed it into an International Seller Program participant and Star Seller. Key achievements that shaped our digital transformation: • Established new digital marketing department at Alfa Scorpii • Revived dormant e-commerce channel to international status • Created and launched new e-commerce website • Expanded social media presence across Instagram and TikTok • Successfully navigated digital marketing through economic challenges Three insights that resonated most with our community: "Shopee Store Revival Success" - Strategic digital marketing can transform dormant channels into thriving revenue streams "The dormant store, not only being promoted to Star Seller, is also selected to be part of the International Seller Program" https://lnkd.in/gHV9Hyd2 "Navigating Cost Increase and Slow Economy" - Practical strategies for maintaining digital marketing performance during economic challenges https://lnkd.in/gGw2rUBz "Sentiment Analysis - A Deeper Look Past the Numbers" - Understanding audience sentiment is crucial for digital marketing success https://lnkd.in/g8mgDpFM Looking ahead to 2025: Our focus is on scaling digital success through deeper platform integration, expanded e-commerce capabilities, and continued innovation in motorcycle retail digital transformation. The foundation we've built this year positions us to take even bigger steps in connecting with our customers where they are. To every digital marketer navigating transformation: remember that behind every metric is a human connection waiting to be made. #digitalmarketing #ecommerce #LinkedInRewind -- Get your 2024 LinkedIn Rewind! Go to coauthor.studio in your browser

If you’re selling products or services on platforms like Shopee, Lazada, Tiki, or Sendo, have you thought about building your own website? Creating an online store from scratch might seem challenging, but with my guidance and Odoo’s SEO tools, it’s something you can learn and achieve. Owning a website helps establish your brand identity and gives you greater control over your business. Let’s connect to explore how you can get started! #Odoowebsite #CuttingEdgeConsultingSG #SEOforsmallbusiness #onlinemarketing #Vietnam

As we look forward this 2024 and beyond, marketing leaders must be prepared to navigate a more complex digital landscape, where flexibility and responsiveness are critical to success. The growing emphasis on ethical consumerism and privacy concerns means that transparency, authenticity, and trustworthiness will be crucial components of any effective e-commerce strategy. Learn more about actionable insights on e-commerce marketing by checking out the interviews we have with industry leaders namely Mastercard's Dheeraj R., ASUS' Eddie Teng, Mondelēz International's Emmanuel Cruz, AEON Group Malaysia 's Ngai Yuen Low, Caring Pharmacy Retail Management's Siew Lai Wong, and Love, Bonito's Esther Chan. #ecommercemarketing2024 #industryinsights #marketing ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU

How can businesses emulate Shopee's success by integrating mobile-first strategies into their e-commerce approach? Shopee's success underscores the necessity for businesses to prioritize mobile in their e-commerce strategies. By embracing mobile optimization and innovative features, they set a precedent for engaging customers in the digital age. Read Article --> https://lnkd.in/gtXpC6qb #mobilefirstapproach #mobilemarketingstrategy #digitaltransformation #marketinginnovation #mobiletechnology #websitedesign #seo #webmaintenance #ecommercewebsite #kualalumpur #branding #digitalmarketing

How Boldify Mastered Amazon Ads Quartile Versa’s tailored campaigns helped Boldify optimize ad placements, eliminate low-performing keywords, and grow sales by 16% in February. Explore more: https://lnkd.in/d4_bTE5F #AIInAdvertising #EcommerceSuccess #AmazonOptimization #BoldMoves

🚀 𝐌𝐚𝐱𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧'𝐬 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐄𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐬 𝐁𝐞𝐭𝐚 𝐓𝐨𝐨𝐥 🌟 We’ve recently been leveraging Amazon’s Explore Performance Estimates Beta feature for a client in the US, and it’s proving to be an incredibly insightful tool for refining advertising strategies. For those unfamiliar, this feature provides detailed projections of weekly impressions based on different bid amounts for selected keywords. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐢𝐭? This tool provides a breakdown of estimated impressions based on bid adjustments. It allows advertisers to test various bid levels and predict how these might influence campaign reach. The data is presented in a simple, visual format, making optimising campaigns and planning budgets easier. 𝐇𝐨𝐰 𝐢𝐭 𝐚𝐝𝐝𝐬 𝐯𝐚𝐥𝐮𝐞: 1️⃣ 𝐁𝐢𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧: No more guesswork. You can test how different bid ranges might affect performance and ensure budgets are allocated where they’ll drive the most impact. 2️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Whether you're scaling a campaign or launching in a competitive category, this tool helps predict the balance between impressions and costs. 3️⃣ 𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨 𝐌𝐨𝐝𝐞𝐥𝐥𝐢𝐧𝐠: By testing different bid levels, you can refine strategies for aggressive launches or budget-conscious campaigns. 4️⃣ 𝐂𝐥𝐞𝐚𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Visual projections help demonstrate the link between spend, reach, and ROI, fostering transparency and trust. 𝐀𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐨𝐜𝐤𝐞𝐭, 𝐰𝐞 𝐢𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐄𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐬 𝐢𝐧𝐭𝐨 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐲: 🔹Pairing these projections with historical campaign data to identify trends. 🔹Refining bids for high-priority keywords versus exploratory terms. 🔹Balancing impressions with profitability to maximise ROI. This tool empowers us to create data-driven, precise, and cost-efficient campaigns, helping brands optimise their ad spend while achieving tangible results. Whether you want to grow your presence or dominate your category, we have the expertise and resources to get you there. 🚀 𝐂𝐨𝐧𝐭𝐚𝐜𝐭: 𝐚𝐦𝐚𝐳𝐨𝐧@𝐦𝐚𝐫𝐤𝐞𝐭𝐫𝐨𝐜𝐤𝐞𝐭.𝐜𝐨.𝐮𝐤 #AmazonAdvertising #PPCStrategies #AmazonGrowth #AmazonMarketing #MarketRocket

Want your Shopee product listings to be a magnet for customers? 🧲 It all starts with effective product name SEO! Let's unlock the secrets to crafting 'gold standard' product names that dominate Shopee search in 2024. 💡 Keyword Research is Key: Think like your customer, utilize Shopee's search bar suggestions, and analyze competitor strategies. ✨ Craft Compelling Product Names: Keep it concise, include main keywords, highlight benefits, and use natural language. 🚀 Advanced Optimization: Regularly update product names and integrate with other marketing efforts for maximum impact. Level up your Shopee game with Ecomax! Contact us for expert e-commerce solutions. #Shopee #ecommerce #SEO #ProductListing #Optimization #DigitalMarketing #Ecomax