😋 ❤️ Disrupt your cravings and treat yourself well, with Well Market! ❤️ 😋 🚀 Recently launched in CVS, Well Market has an extensive range of crave-worthy snacks that fuse health and wellness benefits with moreish flavors. “Walking that tightrope between the visual language of functional nutrition and mainstream snacking was a satisfying creative challenge.” Nic Lama, Group Creative Director, Marks 💡✍️ Building an approachable and optimistic personality through the brand mark, backed with vibrant segment colors cues fun and flavor. At the base of the pack, the clean, white undulating banding draws from the language of science to cue nutritional expertise whilst providing a unifying stage for wholesome product photography that captures each key ingredient in all its natural glory. Thanks to our partners at CVS, Bryan Killiany and team, for putting their trust in us to deliver another awesome collaboration. And to our stellar Marks team, for all their hard work. Yael Karni, Jim Adorney, Joe Huber, Mykala Hayes, Layne Rumpke, Jordan Wright #BrandDesign #PrivateBrand #HealthAndWellness
Great design. Love the vibrant colors and expressive visuals.
Design Director at Marks
3moThis was such a pleasure to design! Our team took a deep dive into systems thinking and came up with something beautiful and functional. We're proud of this one. :D #DreamTeam Nic Lama Jordan Wright Joe Huber