Maropost’s Post

D2C WEBSITE OBSESSION: Have you experienced it? This primarily exists when a business has moved from being just avaible on its own D2C website to omnichannel (marketplaces, quick commerce and sometimes offline as well) What are the symptoms to undersntad if one is suffering from it: 1. You spend money in digital branding and the only conversions you look at for defining the success of branding campaign, is on your D2C website 2. You spend money in branding campaigns and you want your performance campaigns to scale up substantially and have better conversion rate 3. You completely ignore how search volume on Google and Amazon (and rating as well) is increasing and stop branding if the traffic and conversion on your website is not increasing substantially 4. You want your website sale to increase when you are spending more money in performance marketing (and don’t check how your business growing overall). So you stop scaling when you see ROAS is dipping on your website with scale. While you yourself don’t realise the impact of it because you love your own D2C website over any other sales channel but you need to look at omnichannel growth to define the success of online marketing and to make it less frustrating for your branding team and agency. #websiteobsession #d2cwebsite #omnichannel

I had the pleasure of writing the following blog post for SmartBug Media's site. It's hard to believe we're already talking about BFCM, but here we are! Although we’re in the heat of summer, e-commerce brands are already preparing for the year's busiest sales season. In this article, I discuss how you can build excitement and anticipation before the holiday season with an omnichannel marketing strategy. #ecommerce #blackfridaycybermonday #marketingstrategy

Fantastic report on #omnichannel JBP practices from The Digital Shelf Institute and Microsoft. Appreciate the detail on the different types of JBPs (sales vs marketing led vs combined) and particularly love the template they offer as a tool for brands. Profitero's benchmark data shows that 41% of brands still don’t include #ecommerce in their JBPs or do so only sparingly, so there's a huge opportunity for brands to differentiate via #digital insights. 5 ways to bring ecommerce into omni JBPs: 1. Share category search insights — Help retailers understand what selection consumers are seeing when they type keywords into search and flag potential gaps with how they'd ideally construct the category to maximize growth. Help them see how “pinning” private label may be hurting. 2. Be vocal about any negative reviews your products are getting dinged with that are due to #retailer fulfillment or customer experience issues. They need to jointly own anything that impacts your conversion or organic #SEO. 3. Quantify the cost of #digitalshelf out of stocks — work collaboratively to determine the right replenishment cadence and flag stores where products are consistently out of stock and / or not even listed for purchase online 4. Ask for more insight on how their content grading ' listing quality scores worth; is it correlated with organic search improvement and sales or is it arbitrary? This will help you understand the additional insights you may need to make your content stronger than competitors. 5. Offer to commission a digital path to purchase study to understand how consumers navigate the category online and collaborate on ways to increase impulse, basket size and repeat purchase Kudos to Lauren Livak Gilbert for publishing another great report. Link to download report in comments 👇

When it comes to "traditional #DTC", #EmailMarketing 📧 is a CRITICIAL way to build #community and promote #retention. And very often, it makes up 10%-50% of a brand's revenue. 💰 However, when it comes to #Amazon (and #Walmart too for that matter), it is almost obsolete. Or so it seems. 🎭 If you want to learn how to build up your Amazon customer email list so you can turn that misconception upside down 🙃, join me as I chop it with Flowium (a #Klaviyo agency) by registering via the link below. ⬇️

You have to be email marketing. It must be part.of.your advertising strategy. #advertising #digitalmarketing #programmatic #omnichannel #marketing #media #marketingstrategy #excellence #emailmarketing

Last week, "Level Up your Email Marketing Program with an Omnichannel Approach" taught us the art of seamless marketing. Get ready to optimize your sign-up process in 'Winning Collection Strategies' next week! 🔑📬 #CasinoMarketing #EmailMarketing #CMBCKrewe https://lnkd.in/gZYq5AyZ

Omnichannel is not merely a buzzword; it's the cornerstone of modern marketing s .. Read more at: https://lnkd.in/g_EKtTbC #Omnichannel #ModernMarketing #10commandments https://lnkd.in/g_EKtTbC

Unlike what some marketing experts say, we know that email marketing is very much alive, and is an important tactic in an effective omnichannel marketing strategy. Check out my 4 proven steps to increase your return on email marketing. https://zurl.co/pVMf #email #emailmarketing #omnichannel #L&D #training #atd

🚀 Elevate Your Direct Mail Marketing Strategy Today! 📬 As budgets are scrutinized and marketers seek tangible results, there's never been a more crucial time to refine your approach. The good news? Direct Mail remains a powerhouse marketing channel! With our innovative solution, not only can you PROVE its effectiveness, but you can also BOOST it too! Don't miss out—download our white paper now and transform your Direct Mail campaigns with Mindfire! https://lnkd.in/g2UNB2RJ #DirectMail #Marketing #Whitepaper #Omnichannel

Email marketing is far from dead—it's more valuable than ever, delivering $36 for every $1 spent. In his latest piece, Josh Wetzel explores why email is crucial for omnichannel marketing and how it complements push notifications and new tools like Live Activities. Discover how integrating email can enhance customer engagement and drive significant business growth. : https://lnkd.in/g2VnfzGB #EmailMarketing #Omnichannel #CustomerEngagement #MarketingStrategy