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That's the need of time for retailers are Custom Retail Media Platforms! The time to develop its own retail media offering is now, as the global retail media market will expand from $115bn in 2023 to $231bn by 2030. Read on for the definitive checklist of it all in our newest blog post. Learn how to build a Strong Platform — The Essential Ingredient of Several Unlocked Revenue Streams. Get all the details now! https://lnkd.in/d-ph8JsT

Hardly a week passes without report of another retailer introducing its own media network, or news that an existing media network is expanding its capabilities. With the growth of e-commerce, retail media has emerged as one of the fastest-growing sectors in advertising. To learn more about the future of retail media, read the full article in Forbes featuring OptiMine CEO Matt Voda, here: https://lnkd.in/gk5grf6P #RetailMedia #RetailMediaNetworks #Forbes #ThoughtLeadership

The top two considerations for retailers thinking about building a Retail Media proposition are: 1️⃣ Have clarity on the go-to-market model — are you building your own Retail Media proposition in-house? Are you working with a third-party? Are you selling through a retailer media network? Will it all be self-service? Will you also offer managed service? Rretailers need to be very clear on the partner ecosystem. 2️⃣ Make it easy for advertisers to buy into your Retail Media offering — be clear on the unique selling points, on the pricing, on the ways of working. Learn more via IAB Europe from our own Larisa Dumitru (GroupM Nexus) and other industry experts: https://lnkd.in/eQXYXS68 __ #GroupMEEMEA #GroupMNexus #retailmedia #commerce #ecommerce

Out Now: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations 📊 Released by IAB and Path to Purchase Institute, this white paper provides insights on how retailers and brands can navigate the complexities of in-store digital media to create meaningful, impactful experiences for their customers. Download now: https://okt.to/iM9xHy #RetailMedia #Measurement #InStore

🛒 While there are many pros when it comes to adopting an in-store retail media strategy, there are also a few challenges to consider. 🚀 If you've just started your retail media journey or feel like you need a refresher, check out "What is Retail Media? The Definitive 2024 Guide" #RetailMedia #Kevel #RetailMediaCloud  https://bit.ly/3SI4ywz

Out Now: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations 📊 Released by IAB and Path to Purchase Institute, this white paper provides insights on how retailers and brands can navigate the complexities of in-store digital media to create meaningful, impactful experiences for their customers. Download now: https://okt.to/HOybPZ #RetailMedia #Measurement #InStore

The trend in Retail Media is for retailers to take more control of their Retail Media Tech Stack. We offer exactly that and support couponing and promotions. Thanks Raimund Bau! #retailmedia #retail #retailtech #retailadvertising

Out Now: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations 📊 Released by IAB and Path to Purchase Institute, this white paper provides insights on how retailers and brands can navigate the complexities of in-store digital media to create meaningful, impactful experiences for their customers. Download now: https://bit.ly/3WRpymD #RetailMedia #Measurement #InStore

Read our blog to learn about retail media networks, including the benefits and ad formats that help brands and retailers connect with customers like never before. https://bit.ly/4dscGsx #retail #retailinnovation

Thanks EMARKETER great report. The point about these emerging new #commercemedia players is audience scale and depth of data which is different but complimentary to retail and can play in the brand AND performance channel spend across multiple verticals beyond CPG. #collabration across commerce players will be where all ships rise. Kinective Media℠ by United Airlines