Martech Record’s Post

If you’re not part of the #AttentionEconomy, you’re leaving money on the table. Amplified Intelligence and Lumen have really set the standard for Attention Measurement: independent and credible specialists changing the way the best marketers conduct their media business.

The latest Oxide and Friends podcast provides the best explanation and in-depth analysis of the recent backdoor in XZ Utils that I've come across so far. Also, very entertaining. https://lnkd.in/ebmayw9H

Sharpen your understanding of the business of law by leveraging tools and resources on the LMA website. Explore webinars, articles, podcasts and more in the LMA Body of Knowledge #BusinessofLaw domain library. – https://bit.ly/3SOuHZl

Check out our latest podcast episode where we take a deep dive into the standards providers must meet to safely practice in Ohio

"How much would you pay for ads that no one looks at?" 🔍 In a new podcast with ISBA, Lumen CEO Michael Follett and Karen Nelson-Field PhD of Amplified Intelligence share how attention can play a central role in media planning, covering: 🔷 Why attention measurement is a holy grail for cross-media metrics 🔷 Why real human attention data is critical to measuring attention 🔷 The importance of transparency for attention methodology 🔷 Why attention time is so important     Listen to the entire discussion below: https://lnkd.in/eNj9wS-s #attentioneconomy #adtech #digitaladvertising #attentionmetrics

Workshop alert🚨 How to host🎙️ a panel conversation like a pro! As a virtual events producer, I have watched thousands of hours of your panel conversations on so many powerful and thought provoking issues!! Given how difficult hosting can be sometimes, especially if it's not something you get to do often, I wanted to share info for a workshop that could support all of the amazing folks who get in front of their webcam and do it! Workshop alert🚨 How to host🎙️ a panel conversation like a pro! Do you host panel conversations but feel like there's room for improvement? Have you never hosted a conversation but want to start your own podcast or livestream show? Is there someone in your org who could benefit from a crash course on hosting a panel conversation? Join award-winning MSNBC columnist, journalist, and podcaster Julio Ricardo Varela for an hour-long workshop going over best practices of hosting panel conversations that engage viewers and build engaged followings. Julio is founder of Latino Rebels in 2011 and The Latino Newsletter in 2024. https://lnkd.in/eHDgDUgn

📻 What are the challenges facing radio today? What are the opportunities? And which networks are doing things differently? Listen to the Podcast "Media Uncovered" by the Public Media Alliance. https://lnkd.in/eqy6a38z #radio #challenges #publicservicemedia #collaborateinnovation

Check out the most recent edition of Casualty Digest, a quarterly round-up of Clyde & Co content. #insurancelaw #insurance #scotslaw

I had the pleasure of talking to Matt Masters on his Truth About Local Government podcast yesterday. If you haven't listened before he hosts some fascinating guests working in and around the sector which means you get to hear some interesting conversations. Our conversation covered ACES (Association of Chief Estates Surveyors and Property Managers in the Public Sector), property data, recruitment and my personal why. If you have half an hour do take a listen. #podcast #publicsector #localgovernment #strategicproperty #corporaterealestate #assetmanagement https://lnkd.in/eu5EVAGY